麦当劳和肯德基的标志的对比.docx

麦当劳和肯德基的标志的比照麦当劳(McDonal's)取M作为其标志，颜色采用金黄色，它像两扇翻开的黄金双拱门，象征着欢乐与美味，象征着麦当 劳的“Q、S、C&V”像磁石一般不断把顾客吸进这座欢乐之门。作为麦当劳标志之一的“麦当劳叔叔”，象征着祥和友善，象征着麦当劳永远是 大家的朋友，社区的一分子，他时刻都准备着为儿童和社区的开展贡献一份力量。 麦当劳叔叔儿童慈善基金会在1984年成立，这个儿童基金会至今已向世界各地 帮助有关儿童的不赢利机构捐出了五百多万美元McDonald use M as their logo. The golden yellow color, it is like two open golden arches, symbolizes joy and delicious, a symbol of Macdonald's "Q, S, CV" like a magnet to keep customers into the happy door.As one of the signs of Macdonald "Uncle Macdonald", is a symbol of peace and friendliness, symbolizing Macdonald is our friend and a part of the community forever, he is always ready for children and the community's contribution to the development of a force. Uncle Macdonald's children's charity foundation was established in 1984, the UNICEF has so far to help the children around the world donated $about five million to non-profit organizations.肯德基的标记KFC是英文Kentucky Fried Chicken的缩写，肯德基里的一身西装, 满头白发及山羊胡子的老人家标志就是肯德基的创始人山德士上校，他现在己成为肯德基国 际品牌的最正确象征。他的红色围裙代表着肯德基的家乡烹调传统。KFC is the abbreviation of Kentucky Fried Chicken, the old man in the Logo wear a suit, with white hair and goatee beard is the KFC's founder Colonel Sanders, and His red apron represents the KFC hometown culinary traditions. Now he has become a KFC International brand the best symbol.