2020,年招收攻读硕士研究生考试题国际商务专业基础无答案.docx

2020,年招收攻读硕士研究生考试题国际商务专业基础无答案 杭 州 师 范 大 学 2020 年招收攻读硕士探讨生考试题 考试科目代码： 434 考试科目名称： 国际商务专业基础 说明：考生答题时一律写在答题纸上，否则漏批责任自负。 一、单项选择题（每小题2分，共30分） 1.（ ）是指缔约一方现在和将来所赐予任何第三方的一切特权.优待.利益及豁免，也同样赐予缔约对方。A.最惠国待遇 B.国民待遇 C.市场经济地位 D.战略伙伴 2.在下列商业活动中，哪一笔属于国际商务活动（ ）。A.美国花旗银行上海浦东分行向美国花旗银行总行贷款 B.美国花旗银行上海浦东分行向中国建设银行浦东分行贷款 C.美国花旗银行上海浦东分行向美国城市银行上海浦东分行贷款 D.美国花旗银行上海浦东分行向美国第一国民银行总行贷款 3.（ ）是企业所特有的.能够经得起时间考验的.具有延展性，并且是竞争对手难以仿照的技术或实力。A.竞争力 B.核心竞争力 C.国际竞争力 D.表层竞争力 4.企业通过一系列详细的策略和措施，使本企业成本与同行业其他企业成本相比很低的战略叫（ ）。A.差异化战略 B.集中战略 C.成本事先战略 D.低价倾销战略 5.一些企业拥有或可以得到的那些外国企业不能获得的优势，如产品.技术.规模经济.市场等称之为（ ）。A.全部权优势 B.区位优势 C.内部化优势 D.成本优势 6.某公司为东道国建立工厂或其他工程项目，一旦设计与建立工程完成，即将该工厂或项目全部权和管理权依合同完整地给对方，这一国际化方式称( )。A.国际特许经方式 B.许可证方式 C.新建干脆投资 D.交钥匙工程 7宝洁公司将牙膏细分为价廉物美、防治牙病、洁齿美容、口味清爽四个市场，该细分市场的依据是（ ）。A.地理 B.人口 C.心理 D.行为 8将自己的产品定位在目标市场上尚未得到满意的那部分需求的策略是（ ）。A市场空隙策略 B.追随市场领先者策略 C.市场挑战者策略 D.差异化策略 9我国曾向伊朗出口10万辆自行车，由于在车座所用皮革上没有留意伊斯兰教的特别要求，受到伊朗进口商的刁难。这提示我们在跨国经营活动中应重视其他民族的（ ）。A.生活习惯           B.宗教信仰              C.体态语言差异          D.文字语言差异 10.（ ）如不能向金牛产品发展，应坚决淘汰，接着维持只会加重企业的负担。 A.瘦狗产品 B.明星产品 C.问题产品 D.新产品 11.（ ）是指销售渠道中的每个层次运用同类中间商数目的多少。 A.渠道长度 B.产品线长度 C.产品线宽度 D.渠道宽度 12.本国派出的经理应熟识母公司的状况，熟识母公司的政策、习惯做法及人事状况等，因此西方跨国公司中较为常见的做法是（ ）。A.高层管理人员本土化  B.高层管理人员国际化  C.高层管理人员区域化  D.高层管理人员母国化 13（ ）有时也被称为会计风险，产生于国际企业将其国外附属公司或投资经营项目成果的计值单位由记账外币换算成本币的换算过程。A. 交易风险 B.经济风险 C. 折算风险D.投资风险 14.下列哪一项不是国际技术转让的动机（ ）。A.挖掘其它市场潜力 B.适应特定的市场环境 C.有利于技术差异化 D.缺乏利用技术的实力 15.在国际经营活动中，正确运用语言是非常重要的。对经营活动中所涉及的函电、合同、商品牌名、产品说明、广告等，可将其视作为（ ）。A.口头语言              B.文字语言              C.体态语言              D.人体语言 二、名词说明（每小题5分，共30分。用中文作答） 1. 里昂惕夫之谜 2. 全球学问供应链 3. 单一窗口 4. BOT模式 5. Outsourcing 6. 购买力平价 三、简答题（每题10分，共40分） 1. 应对各种贸易与投资壁垒，企业有哪些策略？ 2. 区域经济一体化对国际商务活动有什么影响？ 3. U型企业结构和M型企业结构的区分在哪里？ 4. 从企业内部来讲，企业出口的动机或缘由有哪些？ 四、综合分析题（每题25分，共50分。用中文作答） 1. 假如自由贸易对贸易双方都是有利的，那为什么会出现各种“逆全球化”的思潮和运动？结合现实和中国实行的策略，谈谈你对这个问题的理解。2. 这是英国金融时报2019年6月11日的一篇报道，结合所附的人民币汇率走势图，回答下列问题 1.Chinas renminbi sank to its weakest level in six months on Monday after the countrys central bank chief hinted that he did not object to the currency falling beyond perceived red lines. 2.For months, a key question for analysts and investors has been whether the Chinese currency would “po qi”（破7）, or “crack seven”, in its exchange rate against the US dollar. That level, which has not been crossed since the financial crisis, has been thought to represent the limit of tolerance for the Peoples Bank of China. 3.But in an interview on Friday, PBoC governor Yi Gang said that no hard limit existed for the dollar exchange rate. “I dont think this is an important question,” Mr Yi said in an interview with Bloomberg News. “I dont think along the mathematical scale any one number is more important than the other number,” he said. 4.In response, the tightly controlled onshore renminbi dropped by as much as 0.4 per cent against its US counterpart to Rmb6.9358 with the Chinese currency touching its weakest point since November 2018. The currency dropped 2.9 per cent in May. 5.Mr Yis comments “have refuelled the speculation that the exchange rate could go beyond seven sooner than expected,” said Zhou Hao, an economist at Commerzbank. 6.Geoffrey Yu, head of the UK investment office at UBS Wealth Management, said it was unwise for the market to fixate on any particular exchange rate against the dollar, noting that the central bank tracked the renminbis value against a number of other currencies. Still, he added: “Its entirely possible that further renminbi weakness is on the cards as the countrys current account position deteriorates and shifts towards a deficit. This could well be reflected in the currency as well in the future, and recent data also supports this view.” 7.The PBoCsMr Yi also said Chinese officials had “tremendous” room to cut interest rates or trim the amount of funds that banks were required to keep in reserve, if they needed to prop up the economy in the event of a deepening trade war with the US. 8.The renminbis fall on Monday followed similar losses in the more lightly controlled offshore renminbi on Friday. The onshore version of the Chinese currency, which can trade only 2 per cent in either direction of a daily midpoint set by the central bank, did not trade on Friday due to a public holiday. 9.Investors have trained their sights on the G20 meeting in Osaka set for June 28 and 29, where hopes are pinned on the possibility that US president Donald Trump and Chinese leader Xi Jinping will reach some kind of breakthrough on global trade. 10.While a weaker renminbi could help boost the Chinese economy by supporting exporters, it also poses risks, such as heightening US-China tensions further. Authorities are also unlikely to want the currency to fall too hard, as that would risk a rerun of the sharp outflows of capital seen in 2016. 11.Recommended Renminbi China weighs allowing the renminbi to crack 7 Silvia DallAngelo, a senior economist at Hermes Investment Management, said she did not expect to see the dollar to trade above Rmb7 for now. “But if trade tensions escalate further following the summit, I think the PBoC may allow the renminbi to break that level,” she added. 12.On Monday, Mr Trump reiterated his unease with what he sees as Chinese efforts to weaken the renminbi. “China devalue their currency, they have for years; its put them at a tremendous competitive advantage,” he said. “We dont have that advantage because we have a Fed（美联储） that doesnt lower interest rates.Our Fed is very, very disruptive to us.” 13.Seema Shah, a strategist at Principal Global Investors, said authorities would be reluctant to allow the renminbi to depreciate rapidly, especially in the second half of the year when the country would mark the 70th anniversary of the founding of the Peoples Republic of China. 14.“Financial markets havent really looked at this factor yet but around the time of the anniversary in October I believe policymakers will be keen to show the countrys economic strength, including a stable and strong renminbi,” Ms Shah said. 图人民币汇率月K线图（2014.7-2019.10） （1）我国央行行长易纲是如何相识人民币汇率的？为什么在易纲讲话之后在岸人民币汇率应声而跌？（5分） （2）人民币假如接着贬值，其可见的收益和成本是哪些？（5分） （3）在第6段中，瑞银的经济学家是如何预料人民币汇率的？他分析的逻辑是什么（7分） （4）人民币贬值能作为应对中美贸易冲突的武器吗？结合第11段和第12段谈谈你的看法（8分）