中国2004最具竞争力品牌.docx

中国2004最具竞争力品牌人身险          消费者份额 忠诚度 成长指数 偏好度 渗透率平安保险36.64中国人寿50.08新华人寿22.38平安保险28.07平安保险3.08中国人寿26.05平安保险84.60美国友邦21.40中国人寿27.93中国人寿2.19太平洋保险22.02太平洋保83.00中宏人寿18.06太平洋保险25.17太平洋保险1.85美国友邦4.14美国友邦81.50太平洋保险7.71美国友邦6.13美国友邦.35新华人寿3.34新华人寿80.90丰泰保险4.41新华人寿3.15新华人寿.28银行卡          消费者份额 忠诚度 成长指数 偏好度 渗透率牡丹卡28.02牡丹卡71.70兴业卡64.57牡丹卡31.67牡丹卡20.15龙卡19.85一卡通66.40明珠卡49.19龙卡20.75龙卡14.27一卡通14.66龙卡66.10民生卡47.98一卡通15.61一卡通10.54金穗卡11.23太平洋卡64.00金穗卡13.99金穗卡9.94金穗卡8.08长城卡8.20金穗卡55.50邮政绿卡7.39长城卡7.37长城卡5.89          快餐店          消费者份额 忠诚度 成长指数 偏好度 渗透率肯德基28.16永和豆浆50.08吉野家68.23肯德基32.19肯德基46.19麦当劳25.09美国加州71.68马兰拉面35.99麦当劳22.83麦当劳41.16永和豆浆10.53肯德基68.62派派思35.05永和豆浆13.31永和豆浆17.28马兰拉面4.99马兰拉面63.16美国加州18.21美国加州5.67马兰拉面8.18美国加州4.75麦当劳54.63半亩园15.82马兰拉面5.25美国加州7.79          润滑油          消费者份额 忠诚度 成长指数 最经常购买率 绝对渗透率壳牌20.04长城81.57统一57.56壳牌22.35壳牌1.43美孚18.46壳牌80.74嘉士得26.86美孚19.62美孚1.31嘉实多9.68美孚76.921号劲滑油16.73嘉实多9.28嘉实多.69长城8.14BP73.08金标14.00长城9.17长城.58统一6.88统一72.09嘉实多7.02统一6.85统一.49针织内衣衣          消费者份份额 04忠诚诚度 成长指数数 偏好度 渗透率三枪27.335三枪70.440桑扶兰72.330三枪22.776三枪9.155宜而爽18.442南极人65.330雪龙人48.999宜而爽13.224宜而爽6.166南极人8.822宜而爽63.880菊花42.551南极人11.550南极人2.955北极绒4.633白熊62.880铜牛40.118北极绒5.988北极绒1.555菊花3.533铜牛61.660鳄鱼38.112鳄鱼4.877菊花1.188          女士内衣衣          消费者份份额 04忠诚诚度 成长指数数 偏好度 渗透率黛安芬14.338黛安芬72.440皮尔卡丹丹22.226黛安芬17.002黛安芬4.133古今11.885婷美70.440婷美18.110婷美16.559古今3.400婷美9.744古今68.990华歌尔12.336古今16.551婷美2.800安莉芳9.000安莉芳61.990奥黛莉9.366安莉芳9.233安莉芳2.588爱慕6.588爱慕60.550安莉芳9.211爱慕6.155爱慕1.899          运动鞋          消费者份份额 04忠诚诚度 成长指数数 偏好度 渗透率安踏13.119阿迪达斯斯72.770爱世克斯斯28.885耐克19.550安踏6.722耐克13.007耐克71.000迪爱多娜娜17.880阿迪达斯斯18.552耐克6.666双星12.773双星60.110花花公子子15.770李宁13.111双星6.499李宁12.447安踏59.000耐克15.661双星9.788李宁6.366阿迪达斯斯12.004迪爱多娜娜56.440波派13.884安踏9.177阿迪达斯斯6.144卫生巾          消费者份份额 忠诚度 成长指数数 偏好度 渗透率护舒宝17.224护舒宝50.008ABC130.37护舒宝23.668护舒宝18.772苏菲10.337苏菲48.331益母草62.333苏菲11.779苏菲11.227安尔乐9.566舒而美47.113妇康28.335安尔乐10.333安尔乐10.338娇爽9.522安尔乐45.997伊贝爽27.111娇爽10.000娇爽10.334舒而美7.800娇爽44.666佩安婷26.775舒而美8.655舒而美8.488          洗衣粉         品牌名称称消费者份份额品牌名称称忠诚度品牌名称称成长指数数 偏好度 渗透率雕牌21.884雕牌85.009立白26.882雕牌36.775雕牌12.112奥妙10.992得其利是是76.771汰渍18.444奥妙12.225奥妙6.077汰渍8.700安利67.335三威14.880汰渍8.955汰渍4.833碧浪7.755扇牌61.001高富力14.228碧浪7.855碧浪4.311白猫6.922奥妙56.770蓝月亮5.233白猫5.155白猫3.844          沐浴露         品牌名称称消费者份份额品牌名称称忠诚度品牌名称称成长指数数 偏好度 渗透率六神15.882安利82.113玉兰油70.664六神19.880六神15.660玉兰油9.977六神70.004多芬44.882玉兰油11.227玉兰油9.844力士9.499舒肤佳66.881激爽40.668力士9.099力士9.366舒肤佳6.533玉兰油63.222艾诗31.887安利8.255舒肤佳6.444安利5.622西亚斯60.888澳宝31.441舒肤佳7.800安利5.555                    化妆品          消费者份份额 忠诚度 成长指数数 偏好度 渗透率美宝莲19.551美宝莲78.998欧莱雅39.446美宝莲27.889美宝莲4.488雅芳6.277安利雅姿姿68.111高姿31.339雅芳6.777雅芳1.444玉兰油5.811欧珀莱59.774UP2UU26.119玉兰油5.433玉兰油1.333羽西5.266雅芳59.770美宝莲24.223羽西4.833羽西1.211丁家宜4.477欧莱雅59.006安利雅姿姿22.772欧莱雅4.211丁家宜1.033          润肤品          消费者份份额 忠诚度 成长指数数 偏好度 渗透率玉兰油12.338安利雅姿姿84.887兰蔻96.220玉兰油13.998玉兰油10.779小护士11.226欧珀莱83.776露华浓93.880小护士11.884小护士9.811大宝9.388玉兰油83.229自然美71.888大宝10.339大宝8.188美加净4.699大宝81.666欧莱雅71.441美加净5.055美加净4.099丁家宜4.544美加净79.551雅芳53.554丁家宜4.444丁家宜3.966100%果汁        品牌名称称消费者份份额品牌名称称忠诚度品牌名称称成长指数数 偏好度 渗透率汇源32.338汇源50.008华邦49.880汇源46.885汇源14.886光明100011.991华邦50.222新的47.994光明100010.222光明10005.477大湖7.100都乐49.112麒麟45.330大湖5.177大湖3.266茹梦5.311新的47.338帕玛拉特特45.220华邦4.600茹梦2.444华邦4.899莱阳一枝枝笔梨汁汁46.779鹭芳37.336茹梦4.455华邦2.244          果汁饮料料         品牌名称称消费者份份额品牌名称称忠诚度品牌名称称成长指数数 偏好度 渗透率统一23.664统一65.559鲜的每日日C61.551统一37.446统一26.118鲜的每日日C14.441露露49.118鹭芳30.117鲜的每日日16.002鲜的每日日15.996康师傅9.111鲜的每日日C45.999汇源26.000汇源8.999康师傅10.009汇源8.955汇源41.555大湖明朗朗25.770康师傅8.022汇源9.911酷儿8.277康师傅36.445中龙24.447露露7.277酷儿9.166          鲜奶         品牌名称称消费者份份额品牌名称称忠诚度品牌名称称成长指数数 偏好度 渗透率蒙牛18.990光明58.117天山雪113.43蒙牛20.552蒙牛16.777光明16.006三元54.992蒙牛58.333光明19.887光明14.225伊利15.116蒙牛51.001夏进47.995伊利14.665伊利13.445三元4.733伊利45.442高威35.664三元5.533三元4.200完达山3.522完达山42.113伊利35.331完达山3.166完达山3.122                    茶饮料         品牌名称称消费者份份额品牌名称称忠诚度品牌名称称成长指数数 偏好度 渗透率康师傅34.995康师傅70.668雀巢94.887康师傅51.335康师傅11.668统一25.553统一55.222第五季49.331统一29.330统一8.533雀巢6.455三得利32.442麒麟29.334三得利3.877雀巢2.155娃哈哈6.266王老吉31.441维他26.228雀巢3.644娃哈哈2.099三得利5.744雀巢27.116可口可乐乐18.110娃哈哈3.200三得利1.922          白酒          消费者份份额 忠诚度 成长指数数 偏好度 渗透率红星二锅锅头头8.688红星二锅锅头头61.668红星御酒酒73.331红星二锅锅头13.994红星二锅锅头4.644金六福5.244京酒50.008宋河粮液液32.003金六福4.700金六福2.800剑南春4.033沱牌44.221绵竹大曲曲21.446沱牌4.211剑南春2.166沱牌3.655牛栏山二二锅头40.778沱牌17.112尖庄3.200沱牌1.966尖庄3.511汾酒38.444牛栏山二二锅头14.332泸州老窖窖2.799尖庄1.888          葡萄酒          消费者份份额 忠诚度 成长指数数 偏好度 渗透率张裕18.888通化68.880天然红45.118张裕19.449张裕3.844长城(华华夏)15.338长城(华华夏)68.666长城(华华夏)43.112长城(华华18.882长城(华华3.133通化11.994张裕57.992古井36.550通化14.665通化2.433王朝9.766王朝53.998千禧24.882王朝9.399王朝1.988长城(沙沙城)6.255滇云牌云云南红50.885夜光杯24.004长城(沙沙5.377长城(沙沙1.277方便面         品牌名称称消费者份份额品牌名称称忠诚度品牌名称称成长指数数 偏好度 渗透率康师傅36.222康师傅73.443日清44.663康师傅54.779康师傅57.222统一25.448统一42.558多多妙26.223统一22.334统一40.225福满多13.335华龙34.112华龙25.885福满多9.322福满多21.110华丰5.811福满多33.888福满多8.666华丰3.544华丰9.188华龙4.144华丰29.662龙丰4.999华龙2.911华龙6.555          冰激凌         品牌名称称消费者份份额品牌名称称忠诚度品牌名称称成长指数数 偏好度 渗透率伊利15.667五羊57.444蒙牛60.003伊利20.666伊利37.117和路雪14.333伊利50.337哈跟达斯斯21.668和路雪17.448和路雪33.997蒙牛13.115和路雪46.661乐天16.550蒙牛12.663蒙牛31.118雀巢8.500五丰40.228伊利11.008雀巢6.822雀巢20.116光明6.566宏宝莱38.448光明6.288光明6.000光明15.555          食用油          消费者份份额 忠诚度 成长指数数 偏好度 渗透率金龙鱼29.118金龙鱼69.889鹰唛82.994金龙鱼38.002金龙鱼9.455福临门18.009鲁花54.663维维64.447福临门15.551福临门5.866鲁花9.988胡姬花52.223麒麟43.003鲁花10.116鲁花3.233胡姬花2.866鹰唛47.771样样红32.009胡姬花2.799胡姬花.93骆驼唛2.277福临门45.998康力27.887大满贯1.288骆驼唛.73