商务英语阅读Unit12-叶兴国.ppt
UNIT 122014.11Business English:A Reading CourseBACKGROUND INFORMATIONI.How can we save time to do what we really want?How much time should CEOs devote to customers?WARM-UP QUESTIONS1.1.Facing Facing the the current current economic economic downturn,downturn,companies companies need need efficiency efficiency more more than than ever.ever.How How can can a a CEO CEO arrange arrange his his or or her her time time efficiently?efficiently?2.Can you think of some ways to save time in 2.Can you think of some ways to save time in daily life?daily life?Business English:A Reading Course4READING SKILLS:INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING Business English:A Reading CourseUnit 12Skimming略读;Scanning寻读;Survey浏览;Comprehending细读;Appreciating赏析.Unit 131.Professional knowledge专业知识;2.背景知识Background informationREADING SKILLS:INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING TEXT A：20 WAYS TO SAVE 20 MINUTESNotes on the Text:1.Youve put in a longer-than-eight-hour day at work,1.Youve put in a longer-than-eight-hour day at work,cooked dinner,folded laundry,and you still cooked dinner,folded laundry,and you still havent got around to the brisk walk you vowed to havent got around to the brisk walk you vowed to take every day.take every day.你每天花费你每天花费8 8个小时以上的时间个小时以上的时间工作、做饭、折叠喜好的衣服等，但是你没有工作、做饭、折叠喜好的衣服等，但是你没有腾出时间来做你发誓每天要做的快走锻炼腾出时间来做你发誓每天要做的快走锻炼。put in time:put in time:在某一工作上花费（时间）。如：在某一工作上花费（时间）。如：She puts in eight hours behind a desk every day.She puts in eight hours behind a desk every day.她每天花她每天花8 8小时办公。小时办公。get around to:get around to:腾出时间来做。如腾出时间来做。如:I didnt get round to putting all the photos in frames.I didnt get round to putting all the photos in frames.我没有找到时间将所有的照片装入镜框。我没有找到时间将所有的照片装入镜框。Business English:A Reading CourseTEXT A：20 WAYS TO SAVE 20 MINUTESNotes on the Text:2.2.“You will never get absolutely everything You will never get absolutely everything done,so you might as well get the right things done,so you might as well get the right things done,done,”he explains.he explains.他解释说：他解释说：“你永远不可能把所有你永远不可能把所有的工作全部完成，所以你最好还是先完成重要的事情。的工作全部完成，所以你最好还是先完成重要的事情。”might as well:might as well:倒不如，可以。如：倒不如，可以。如：I might as well stop that young screamer.I might as well stop that young screamer.我还是让那个大哭我还是让那个大哭大叫的孩子收声吧。大叫的孩子收声吧。3.It works both ways.3.It works both ways.这样做对双方都行这样做对双方都行workwork在这里是在这里是“行得通行得通”的意思，如：的意思，如：Your idea wonYour idea wont t work in practice.work in practice.你的想法在实践中行不通。你的想法在实践中行不通。Business English:A Reading CourseTEXT B：HOW MUCH TIME SHOULD CEOS DEVOTE TO CUSTOMERS？Notes on the Text:1.Fortune 500:1.Fortune 500:财富财富500500强以总收入计算，每年由强以总收入计算，每年由财富财富杂志排名、编订及出版。杂志排名、编订及出版。2.Of course,a company suffering a temporary 2.Of course,a company suffering a temporary crisis of confidence requires all hands on deck.crisis of confidence requires all hands on deck.当然，当然，一个承受暂时信心危机的公司需要所有人全力以赴。一个承受暂时信心危机的公司需要所有人全力以赴。all hands on deck:all hands on deck:原指船上的全部水手，这里指全体成员的努力。原指船上的全部水手，这里指全体成员的努力。如如:Neither philanthropist nor scientist,neither government nor church,:Neither philanthropist nor scientist,neither government nor church,can solve this problem on their ownAIDS must be an all-hands-on-can solve this problem on their ownAIDS must be an all-hands-on-deck effort.deck effort.无论是慈善家还是科学家，政府还是教会，都无法凭他们无论是慈善家还是科学家，政府还是教会，都无法凭他们自身的力量解决这一问题自身的力量解决这一问题-我们必须万众一心，携手对抗艾滋病。我们必须万众一心，携手对抗艾滋病。Business English:A Reading CourseTEXT B：HOW MUCH TIME SHOULD CEOS DEVOTE TO CUSTOMERS？Notes on the Text:3.Tesco:3.Tesco:乐购，英国大型超市。它目前是英国最大的零售乐购，英国大型超市。它目前是英国最大的零售商，也是仅次于沃尔玛、家乐福的全球第三大超市集团。商，也是仅次于沃尔玛、家乐福的全球第三大超市集团。4.Even in companies that see customer intimacy 4.Even in companies that see customer intimacy as their point of strategic differentiation,there are as their point of strategic differentiation,there are two reasons why CEOs should be cautious about two reasons why CEOs should be cautious about overdoing the percentage of time interfacing with overdoing the percentage of time interfacing with customers.customers.甚至对那些把发展客户和关系看作是战略特点甚至对那些把发展客户和关系看作是战略特点的公司来说，关于首席执行官们为什么应谨慎对待花过多的公司来说，关于首席执行官们为什么应谨慎对待花过多的时间接触客户，也有两个理由。的时间接触客户，也有两个理由。Business English:A Reading CourseTEXT B：HOW MUCH TIME SHOULD CEOS DEVOTE TO CUSTOMERS？Notes on the Text:5.Over time,this should mean a higher percentage 5.Over time,this should mean a higher percentage of general managers coming up through the of general managers coming up through the marketing ranks.marketing ranks.随着时间的流逝，这就意味着来自于营销职位的总经随着时间的流逝，这就意味着来自于营销职位的总经理的比例更高了。理的比例更高了。Business English:A Reading CourseKEYS TO EXERCISESI.F T T T F II.B C A B DIII.1.这些时间可以更好地得到利用：如果你这些时间可以更好地得到利用：如果你朋友的工作地点离你的较近，你们就可以朋友的工作地点离你的较近，你们就可以在拼车时闲聊；如果乘公交车，你可以读在拼车时闲聊；如果乘公交车，你可以读报。报。2.如果结伴方式不适合你，也可把活动和如果结伴方式不适合你，也可把活动和日常事务结合起来，比如步行去上班，或日常事务结合起来，比如步行去上班，或跑步去孩子的学校接他们。跑步去孩子的学校接他们。3.你能够利用不到你能够利用不到10分钟的时间，随便拿分钟的时间，随便拿一点冰箱里的东西凑合做成一个低脂肪的一点冰箱里的东西凑合做成一个低脂肪的比萨饼，这比外卖食品更有益于健康。比萨饼，这比外卖食品更有益于健康。Business English:A Reading CourseTEXT ATEXT B I.F F F T FII.A C B D CIII.1.因此，在经济衰退的情况下，中小型企业总是最先因此，在经济衰退的情况下，中小型企业总是最先受到影响并且受到的打击也最惨重，就不足为奇了。受到影响并且受到的打击也最惨重，就不足为奇了。2.学生展现各种才能的速度也许会由于一位教师的远见学生展现各种才能的速度也许会由于一位教师的远见和关怀而加快。和关怀而加快。3.我们应鼓励经济特区和上海浦东新区在制度创新和扩我们应鼓励经济特区和上海浦东新区在制度创新和扩大开放等方面走在前列。大开放等方面走在前列。4.公司像其他所有有组织的企业一样，必须生存在其所公司像其他所有有组织的企业一样，必须生存在其所处的环境之中并与环境互动。处的环境之中并与环境互动。5.顾客投诉是一种顾客满意度低的最常见表现方式，但顾客投诉是一种顾客满意度低的最常见表现方式，但没有投诉并不一定表明顾客很满意。没有投诉并不一定表明顾客很满意。Business English:A Reading CourseKEYS TO EXERCISES1.Try to remember new words and expressions in Unit 12;2.Make a summary for Part IV Supplementary Reading with no more than 50 words;3.Finish Part V Test Yourself,five minutes for each passage.4.Preview new words and expressions in Unit 13.Business English:A Reading CourseAssignment
