高中英语模块四unit1 Reading 1课件译林牛津必修4.ppt

2021/8/11 星期三1Lead-in:Water protection Sales of Coco Colalearnmore about ads2021/8/11 星期三2Brainstorming advertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantages2021/8/11 星期三3Words-matching1 persuasive2 promote3 intended4 be aware of5 cure6 nationwide7 schooling8 committing suicidea sendingb able to make someone believe somethingc meant or planned to dod killing oneselfe help a thing or an idea become popularf know or realizeg makes an ill person better or solves a problem h happening throughout a countrybecfghad Before reading 2021/8/11 星期三4Fast-reading1 What do advertisements encourage people to do?2 What does PSAs stand for?3 What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health,safety orany other issue which affects public welfare.2021/8/11 星期三5Main idea of each paragraphPara.1Para.2Para.3Para.4Para.5Para.6Brief introduction of adsWhat is an ad?Untrue claims about productsHow to identify(辨别辨别)an ad?Public service adsThe advice on ads Detailed Reading2021/8/11 星期三61 Advertisements are found in many places.2 PSAs are only found in newspapers.3 All advertisements tell the complete truth.4 PSAs and commercial ads use some of the same methods.5 Commercial ads can give us valuable information about how to live our lives.6 An ad warning people against smoking is an example of a PSA.Further Readingnot onlyNot allPSAs2021/8/11 星期三7Whats the similarities and difference between commercial advertisements and public service advertisements?Post-reading(Consolidation)2021/8/11 星期三8similaritiessimilarities Commercial adsPSAsPlaces foundMeans used billboards,newspapers,billboards,newspapers,magazines,the Internet,radio,magazines,the Internet,radio,televisiontelevisionuse attractive and original use attractive and original images and creative languageimages and creative language2021/8/11 星期三9differencesCommercial adsPSAspurposeexpensebelievable?examplesto promote a to promote a product or serviceproduct or serviceto educate to educate peoplepeoplechargedchargedfree of free of chargechargenonoyesyes2021/8/11 星期三10commercialsAdvertisementsPSAspromotepromotechargedchargedtrickstricksexamplesexampleseducateeducatefree of chargefree of chargebelievablebelievableradio,TV,images,language2021/8/11 星期三11Reading strategy:Reading strategy:reading expository writingreading expository writing（说明文）（说明文）（说明文）（说明文）introduction introduction of subjectof subjectsupporting detailssupporting detailsconclusionconclusiona subjecta subject2021/8/11 星期三12Homework:1 Finish the article on Page 95.2 List the difficult language points on your notebook.3.Retell the article about advertisement.2021/8/11 星期三132021/8/11 星期三14