电子商务课程教学大纲英文版.docx

Syllabus of Electronic CommerceCourse Name： Electronic CommerceCourse Code：Credits： 3. 0Total Credit Hours： 64Lecture Hours： 64Experiment Hours：Programming Hours：Practice Hours：Total Number of Experimental (Programming) Projects, Where, Compulsory ( ), Optional ().School： School of BusinessTarget Major： Industry engineeringI Course Nature & AimsElectronic commerce has become one of the few industries in China that can have a significant impact in the world. What E-commerce brings us isn't only social wealth, but also a new way of thinking. This is Internet thinking. "Internet plus" and "one belt, one road" strategy have made E-commerce a breakthrough for development. Local governments regard E-commerce as an important starting point for the transformation of traditional enterprises and the development of new economy. E-commerce plays an increasingly important role in the whole economic structure. With the wide application of E-commerce in various fields, the demand for E-commerce talents is increasing rapidly. Our government attaches great importance to the training of E-commerce talents. There are about 545 universities with E-commerce major in 2020. The number is significantly higher than that in 2019.As a comprehensive interdisciplinary course, E-commerce is a professional independent course for industry engineering major. This course integrates the knowledge of computer foundation, marketing and other courses. It involves the theory, application, development trend and other aspects of E-commerce. According to the characteristics of industry engineering major, the course focuses on the application of E-commerce in manufacturing industry. It introduces the new stage, new situation and new environment of China*s manufacturing industry. It interprets the transformation path, landing strategy and future development direction of China's manufacturing industry. From theory to practice, it elaborates the new concepts, new technologies and new models of industrial Internet of things, industrial big data, personalized manufacturing, service-oriented manufacturing, digital manufacturing and industrial robots in detail. It involves the intelligent, digital transformation mode innovation, network architecture, system planning, development and design, implementation and operation in the big data environment. It interprets all things connected to drive new manufacturing through the case.Through the course, students can have a comprehensive understanding and grasp of E-commerce. They understand Internet thinking. They understand the top-level design, new technology, personalized manufacturing,main knowledgepoints ofE-commerceObjective 2(Index3.1,438.2)Writing and presentation of E-commerce website plan66Objective 3(Index3.1)Writing the research report ofE-commerce IT solutions44Total406010()VHI> Course ResourcesTextbooks：l.Doudayun. New manufacturing: transformation and upgrading of intelligent + enabling manufacturing industry M, Beijing: China Economic Press, July 2019.Bibliography：1. Yang JianZheng. Foundation and application of E-commerce (10th Edition)M. Xian: Xian University of Electronic Science and Technology Press, 2017.2. Zhu duo Xian, Zhao min. Machine intelligence: from digital workshop to intelligent manufacturing!M. Beijing: Machine Industry Press, April 2020.Reading Materials： NoIX、NotesPrerequisites: Fundamentals of Computer CultureFollow-up Courses: E-commerce experimentContents and Requirements of Students* Self-study:(1) Related E-commerce academic papers collected by CNKI, SDOL (Science direct online) and other digital resources.(2) The University collects newspapers, magazines, books and other relevant materials.(3) E-commerce websites.Bilingual Teaching or Not: Chinese teaching, the related professional terms shall be provided withcorresponding English vocabulary.Requirements and Proportion of Bilingual Teaching:Discipline and Considerations of Practice Session: No practice sessionNotes:service manufacturing, digital manufacturing of interconnection of all things. They grasp the development technology of industrial Internet platform. It trains students to analyze and solve problems from the perspective of Internet plus manufacturing. Students gradually have systematic knowledge, skills and innovative ideas of E-commerce application in manufacturing industry.II、Course Objectives1. Moral Education and Character Cultivation.Through the study of E-commerce theory and technology, students can have a comprehensive knowledge of E-commerce. Through the explanation of E-commerce development and theory and technology process, students can understand each stage of E-commerce. Through the successful application of E-commerce in manufacturing enterprises, students can understand the impact of E-commerce on the development of manufacturing enterprises. It helps students to establish scientific thinking methods and set up the brave spirit. Teaching is based on the research work of outstanding contributors. It integrates the education of socialist core values into the teaching content and the whole teaching process. It highlights value leading, knowledge imparting and ability training. It helps students to correctly understand the law of E-commerce and the essence of E-commerce. It helps students to accurately grasp the theory, method and the skills of E-commerce application.2. Course ObjectivesThrough the study of this course, students* qualities, skills, knowledge and abilities obtained are as follows.Objective 1. Students understand and master the theory and method of E-commerce (Corresponding to Chapter 1-6, supporting for graduation requirements index 3.1,4.3,8.2 )Objective 2. Students master the skills of E-commerce application (Corresponding to Chapter 1-6 , supporting for graduation requirements index 3.1,43,8.2)Objective 3. It lays the foundation of applying E-commerce for innovation and entrepreneurship (Corresponding to Chapter 1-6, supporting for graduation requirements index 3.1,4.3,8.2)Supporting for Graduation RequirementsThe graduation requirements supported by course objectives are mainly reflected in the graduation requirements indices3.1,4.3,8.2, as follows.Supporting for Graduation RequirementsCourseGraduationIndices and Contents Supporting for GraduationRequirementsTeachingLevel ofObjectivesRequirementsIndexesContentsTopicsSupportRequirement3.13-1. Possess ability to critically recognize,13：4.3analyze, and solve problems independently.Chapter 1 -6HCritical8.24-3.Can reflect innovation in the designthinkingprocess, taking into account social, health,abilitysafety, legal, cultural and environmentalRequirementfactors.4： System8-2. Possess good writing skills and adeptlyplanning andapply theories and skills into practice.designcapabilityRequirement8： Ability tocommunicateeffectivelyRequirement3： Criticalthinking3-1. Possess ability to critically recognize,abilityanalyze, and solve problems independently.Requirement4-3.Can reflect innovation in the design4： System3.1process, taking into account social, health,2planning and4.3Chapter 1-6Hsafety, legal, cultural and environmentaldesign8.2factors.capability8-2. Possess good writing skills and adeptlyRequirementapply theories and skills into practice.8： Ability tocommunicateeffectivelyRequirement3： Critical3-1. Possess ability to critically recognize,thinkinganalyze, and solve problems independently.ability4-3.Can reflect innovation in the design3.1Requirementprocess, taking into account social, health,34.3Chapter 1-6H4： Systemsafety, legal, cultural and environmental8.2planning andfactors.design8-2. Possess good writing skills and adeptlycapabilityapply theories and skills into practice.Requirement8： Ability to communicate effectivelyIII、Basic Course ContentChapter 1 Top level design: transforming from a big manufacturing country to a strong manufacturing country (supporting course objectives 1-3)1.1 Road to manufacturing power1.2 Global strategy: leading a new round of manufacturing revolution1.3 Redefining made in China1.4 Ali's strategic layout of new manufacturingComplete experimental (programming) project(Optional):Teaching Requirements: This chapter requires students to understand and master the concept, connotation and essence of E-commerce. It includes the definition, origin, development process, classification, Internet and Internet thinking, development strategy, E-commerce application in manufacturing industry, etc. They should understand the road to a strong manufacturing country. It includes the opportunities and challenges of China's manufacturing industry, from a big manufacturing country to a strong manufacturing country, and the implementation of intelligent manufacturing strategy in the main direction. They should understand global strategy. It means leading a new round of manufacturing revolution. It includes the advanced manufacturing leadership strategy of the United States, the industry 4.0 strategy of Germany and the new robot strategy of Japan. They should understand the redefinition of made in China. It includes why Ma Yun frequently mentions new manufacturing? It includes eight elements of the new manufacturing mode, data-driven manufacturing reform, advanced path of new manufacturing era, and mode innovation based on the new manufacturing concept. They should understand Alibaba's new manufacturing strategic layout. It includes the digital transformation of the enabling factory of Taobao, the creation of cloud manufacturing service platform by Alibaba cloud, the layout of China core by Dharma Hall, and the new retail drives new manufacturing of tmall platform.Key Points： Redefining made in China and Ali's new manufacturing strategic layoutDifficult Points： Eight elements of the new manufacturing modeChapter 2 New Technology: everything connected drives new manufacturing (supporting course objectives 1-3)2.1 Artificial intelligence: opening a new manufacturing era2.2 Industrial Internet of things: intelligent transformation of manufacturing industry2.3 Industrial big data: enabling digital transformation2.4 Blockchain: new manufacturing thinking under industry 4.0Complete experimental (programming) project(Optional):Teaching Requirements: This chapter requires students to master the construction of the industrial Internet platform. It includes the overall design of the industrial Internet platform, the construction of the software and hardware environment of the website, the construction of the website content, the investment budget, etc. They should grasp the network marketing of industrial Internet platform. It includes the concept, classification and method of network transaction behavior, network marketing strategy and network promotion. They should master the deep integration of AI technology and manufacturing industry, reshape the global manufacturing value chain, from artificial intelligence to intelligent manufacturing, intelligent scene of AI with manufacturing, transformation pain point and path of AI with manufacturing. They should master the concept and connotation of industrial Internet of things. It includes the development status of industrial Internet of things, the key technologies and difficulties of industrial Internet of things, the main application of industrial Internet of things in manufacturing industry, the core driving force of a new round of industrial revolution, the characteristics and application of industrial big data. They should master the key technical direction of industrial big data. It includes case practice, blockchain and industry 4.0 strategy, value of blockchain to manufacturing industry, intelligent manufacturing based on blockchain technology, and application scenarios of blockchain in manufacturing industry.Key Points： Artificial intelligence: opening a new manufacturing era, industrial Internet of things: intelligent transformation of manufacturing industry, industrial big data: enabling digital transformationDifficult Points： New manufacturing thinking under industry 4.0Chapter 3 Personalized manufacturing: user drives new business paradigm (supporting course objectives 1-3)3.1 C2B mode: mass customization based on personalization3.2 On demand production: restructuring the relationship with consumers3.3 Flexible manufacturing: help manufacturing industry improve quality and efficiencyComplete experimental (programming) project(Optional):Teaching Requirements: This chapter requires students to master the concept and method of electronic payment. They should understand the difference between traditional payment method and electronic payment. They should understand the latest development of electronic payment technology. They should master C2B to open the era of personalized customization. It includes the implementation strategy of balancing personalized and large-scale, C2B customization driven by data, and large-scale customization. They should master on demand production. It includes precise connection with users' personalized needs, key technologies of on demand production mode, strategic framework of on demand production mode, and personalized production based on 3D printing. They should master flexible manufacturing. It includes the connotation and embodiment of flexible manufacturing, the advantages and values of flexible manufacturing mode, the type division of flexible manufacturing technology, the key technologies of flexible manufacturing mode, and how to build a flexiblemanufacturing system.Key Points： C2B mode, on demand productionDifflcult Points： flexible manufacturingChapter 4 Service-oriented manufacturing: Service transformation of manufacturing industry (supporting course objectives 1-3)Transformation from traditional manufacturing to service manufacturing4.1 Cloud manufacturing: service oriented network manufacturing4.2 The path to realize the service of manufacturing industry in China: Internet plus service manufacturingComplete experimental (programming) project(Optional):Teaching Requirements: This chapter requires students to master the concept of logistics, the relationship between E-commerce and logistics. They should understan