译林版高中英语选必二Unit1 Workbook—Building skills 教案（名校）.docx

Unit 1 The mass mediaBuilding skills内容分析：整个单元的八个板块分别涉及“大众传媒”的多个层面。Welcome to the unit板 块通过一段介绍大众传媒发展历史和类型的视频，为本单元的学习提供基本的语境 知识，激发学生对于传媒文化的探究欲望；Reading板块以两篇新闻报道为例，论证 分析了导致新闻信息差异的原因，并对如何批判性地阅读新闻报道提醒胡建议，旨 在培养学生的批判性思维能力和独立思考能力。教学目标：By the end of this section, students will be able to:1. get familiar with news guide and try to learn to distinguish fake news from genuine news;collect some expressions to present your opinions;2. write an article to express their opinion on what good news is.3. 教学重难点：1. To help students understand the listening materials and finish the listening task;To encourage students to express their opinions bravely;2. To guide students to finish their composition.教学过程：Step 1 Lead-inQ: What does the underlined phrase “raise red flags“ in the second paragraph mean?1. It means “warn you that something might be wrong”.Q: What tips are given on how to identify fake news?2. Three tips are given on how to identify fake news.Tip 1: Look at the headline, content and writing of a news report. Bold headlines, shocking exaggerations, gossip, or errors in spelling or grammar indicate that the news report may be untrustworthy.Tip 2: Check the source of the news. Search on the Internet or visit the publisher's official website lo determine if the reporter or publisher can be trusted.Tip 3: Look at where the reporter gets his or her information. A lack of data, such as personal eyewitness accounts, interviews, videos, or other published articles, indicates that the news might be false.Step 2 SpeakingA2: In pairs, role-play an interview between a student and a media expert on how to identify fake news and prevent it from circulating. Use the example below to help you pay attentionto the expression in bold. Switch roles after you finish. Useful expressions:可信赖的资讯来源 值得信赖的 很有可能 快速在线搜索 抑制冲动 trustworthy news outlets reliable it's highly likely that do a quick online search resist the urge toStep 3 Listening and writingBl: Ron McCartney, CEO of Candy Corporation, is being interviewed about the sales of the company's ChocoLoco chocolate bar. Listen to the interview and decide whether the following statements are true (T) or false (F). Circle the incorrect information in the false statements and correct it in the blanks.1. The ChocoLoco chocolate bar was first introduced in 2000.T/ F2000-20052. In the first year, sales of the ChocoLoco bar were higher than expected.T/ FhigherTower3. After the packaging was changed, the percentage of people buying the ChocoLoco bar fell to 12.5%.T/Ffbll 一 rose4. In 2015 a famous actress starred in the advertisements.T/FCurrently, 25% of people buying chocolate bars choose the ChocoLoco bar. T/F 25%-»I9%5. A brand new advertising campaign will be launched next weekT/FRon McCartney is giving a presentation about how to build a successful ad campaign. Listen to the presentation and complete the notes below.How do you build a successful ad campaign?Your target audience You need to know your audience to (1) create lh> righl message for the right people. In order to identify your target audience, you need to research and consider many factors such as age, gender, location, income and (2) lifestyle .Your message Your message works best when it appeals to (3) ihe audience's emotions . You need to figure out the answers to several questions. For example: What aspects of the product would your target audience care about or take an interest in? How do you want them to (4) feel about your product?Ways to get your message acrossYou can use (5) posters , or ads in newspapers or magazines, as well as on radio, television, websites or social media apps. It mainly depends on your audience and their media habits .82: Suppose you work in a publishing house. Plan an ad campaign for a classic literature series. You may invent details about the literature series.Possible answer:Read with LowoodReading good literature is important, since it helps teenagers develop into well-rounded individuals. Nowadays, however, young people are spending less time on reading. We want to change this by showing a new generation of readers that literature is not only important, but also fun!Next month, we will launch a new series of classic novels called Lowood Literary Classics. Our target audience is people aged 13-25 who like reading, but have read little serious literature before. There are several reasons why our series of books is perfect for our target audience. Firstly, wc have chosen works that are short (around 200 pages or less). Secondly, the books in the Lowood Literary Classics series are all about things that young people care about. Finally, we will have cool and modern cover designs for all our books.Our advertising slogan will be: "Lowood-bringing classic literature to a new generation of readers!” The message of our advertising campaign is that literature is exciting. All our ads will focus on dramatic parts of the stories. For instance, our edition of The Catcher in the Rye will feature some dramatic photos of a teenager lost in New York City. This powerful image is sure to impress our target audience.We will advertise our books in the following ways, starting on 23 April, which is World Book Day. To begin with, we will have on online ad campaign on websites and social media apps that are popular among young people. We will also have billboards at underground and bus stations near high schools and universities. In addilion, we will have a series of podcasts where different experts discuss our various novels.教学反思