新职业英语 职业综合英语2-Unit8 ppt教学教材.ppt

新新职业职业英英语语 职业综职业综合英合英语语2-Unit8 ppt职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartWarm-1职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartWarm-2 Self-employed As an Employee Advantages Advantages Disadvantages Disadvantages2,4,10,12,141,6,8,97,113,5,13You can enjoy more comfortable working conditions.You can choose who to work with.You can take pleasure in a low-risk and consistent environment.You may enjoy a feeling of good fellowship at work.You have concerns about various operational costsYou have to maintain a positive relationship with the boss no matter what kind of person he is.职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartReading AReading ATextTask 1Task 2Business Know-how职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartText A-1Reading A1 1 Rich Aberman and Bill Clerico faced a tough decision as Rich Aberman and Bill Clerico faced a tough decision as they they approachedapproached the end of their senior year at Boston the end of their senior year at Boston College.Start an innovative online-payment processing College.Start an innovative online-payment processing business,or start graduate school and a new job?business,or start graduate school and a new job?Risk It When Young职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartReading A2 2 In the end,they decided to go the safe routeAberman In the end,they decided to go the safe routeAberman set out for law school at New York University and Clerico took set out for law school at New York University and Clerico took a job as an investment bankerand they promised themselves a job as an investment bankerand they promised themselves that theyd soon get back to start their business.But all too that theyd soon get back to start their business.But all too quickly,they saw themselves getting quickly,they saw themselves getting sucked intosucked into the workaday the workaday world and their entrepreneurial ambitions world and their entrepreneurial ambitions slipping awayslipping away.3 3 “It only gets harder to start a company as time goes on,”“It only gets harder to start a company as time goes on,”says Aberman,25.“As you get used to a salary,you start getting says Aberman,25.“As you get used to a salary,you start getting comfortable with a certain lifestyle,which makes it hard to leave comfortable with a certain lifestyle,which makes it hard to leave for the uncertainty of being an entrepreneur.”for the uncertainty of being an entrepreneur.”Text A-2职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartReading A4 4 Clerico was worried that if he tried starting a company Clerico was worried that if he tried starting a company and failed,he would be six months out of school with no and failed,he would be six months out of school with no relevant job experience or tangible success.“In relevant job experience or tangible success.“In hindsighthindsight,I,I think that was a think that was a dumbdumb fear,”says Clerico,24.“You can always fear,”says Clerico,24.“You can always go and get an entry-level job.”go and get an entry-level job.”5 5 So after just a few months,they changed So after just a few months,they changed coursecourse:Aberman left law school and Clerico quit his job,and they Aberman left law school and Clerico quit his job,and they founded founded WePayWePay,an online system for groups to manage their,an online system for groups to manage their fundsfunds.They.They scrapedscraped by on income from odd jobsAberman by on income from odd jobsAberman taught LSAT courses while Clerico did financial consultingas taught LSAT courses while Clerico did financial consultingas they worked to they worked to get their business off the groundget their business off the ground.Text A-3职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartReading A6 6 The decision The decision paid offpaid off,and a little over a year after,and a little over a year after founding the company,Aberman and Clerico have founding the company,Aberman and Clerico have raisedraised nearly nearly$2 million for WePay from$2 million for WePay from high-profilehigh-profile Internet investors.Internet investors.7 7 WePay launched its service on March 30,allowing WePay launched its service on March 30,allowing individuals and groups all over the world to establish an individuals and groups all over the world to establish an account and collect money in a variety of waysfrom paper account and collect money in a variety of waysfrom paper checks to credit cardsand then use a debit card to spend checks to credit cardsand then use a debit card to spend the money in the account.They already have several the money in the account.They already have several thousand users,thousand users,rangingranging from sports teams to fraternities to from sports teams to fraternities to groups of roommates managing rent and groups of roommates managing rent and utilitiesutilities.WePay.WePay collects transaction fees ranging from 50 cents for bank collects transaction fees ranging from 50 cents for bank account payments to 3.5 percent of credit-card payments for account payments to 3.5 percent of credit-card payments for each payment received;outgoing transactions are free.each payment received;outgoing transactions are free.Text A-4职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartReading A 8 8 Aberman and Clerico were able to get their college Aberman and Clerico were able to get their college business idea back business idea back on trackon track after a minor detour,but they after a minor detour,but they strongly recommend starting right out of college.strongly recommend starting right out of college.9 9 “You have the degree “You have the degree under your beltunder your belt,and you havent,and you havent tied yourself into a particular lifestyle or career path,”tied yourself into a particular lifestyle or career path,”Aberman says.“If you take a risk,and it fails,the worst that Aberman says.“If you take a risk,and it fails,the worst that happens is that you have a unique experience that you can happens is that you have a unique experience that you can use as an use as an impressiveimpressive factor to get you into graduate school or factor to get you into graduate school or to shine in a job interview.”to shine in a job interview.”Text A-5职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartReading A1010 Adds Clerico,“If you wait until Adds Clerico,“If you wait until you work for a few years or go to you work for a few years or go to graduate school,you are just piling graduate school,you are just piling on reasons not to take the risk,and on reasons not to take the risk,and you reduce the chances that you you reduce the chances that you ever will have.”ever will have.”Text A-6职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartA-Trans-1Reading A1 1 1 1 在波士顿学院就读的里奇在波士顿学院就读的里奇阿伯曼和比尔阿伯曼和比尔克克莱里克大四快毕业时遇到一个艰难的抉择：是开创莱里克大四快毕业时遇到一个艰难的抉择：是开创一项新型网上付款处理业务的事业，还是就读研究一项新型网上付款处理业务的事业，还是就读研究生抑或是找一份工作？生抑或是找一份工作？冒险趁年轻冒险趁年轻职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartA-Trans-2Reading A2 2 2 2 最终，他们选择了那条安稳的道路最终，他们选择了那条安稳的道路阿伯曼阿伯曼去了纽约大学法学院继续深造去了纽约大学法学院继续深造,克莱里克则去了一家克莱里克则去了一家投资银行做高级职员投资银行做高级职员他们彼此承诺不久会重新他们彼此承诺不久会重新回来开创自己的事业。回来开创自己的事业。但很快他们就发现自己陷入但很快他们就发现自己陷入了日复一日平凡庸碌的工作中，而他们的创业野心了日复一日平凡庸碌的工作中，而他们的创业野心也逐渐消逝。也逐渐消逝。3 3 3 3 “随着时间的推移，要创立自己的公司变得越来随着时间的推移，要创立自己的公司变得越来越难，越难，”2525岁的阿伯曼说到。岁的阿伯曼说到。“当你习惯了每个月当你习惯了每个月领薪水，你就开始适应某种固定的生活模式，从而领薪水，你就开始适应某种固定的生活模式，从而难以离开安稳的生活去创办自己的企业，迎接充满难以离开安稳的生活去创办自己的企业，迎接充满变数的挑战。变数的挑战。”职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartA-Trans-3Reading A 4 4 克莱里克担心如果自己尝试开公司而又不成功的克莱里克担心如果自己尝试开公司而又不成功的话，那么在离开学校的这六个月时间里他既没有获得话，那么在离开学校的这六个月时间里他既没有获得相关的工作经验又没有取得切实的成就。相关的工作经验又没有取得切实的成就。“事后看来事后看来，我觉得那种害怕是很愚蠢的，我觉得那种害怕是很愚蠢的,”24,”24岁的克莱里克说到。岁的克莱里克说到。“你随时可以找到一份入门级的工作。你随时可以找到一份入门级的工作。”5 5 5 5 因此几个月后，他们都改变了人生的方向：阿伯因此几个月后，他们都改变了人生的方向：阿伯曼离开了法学院，克莱里克则辞去了工作，他们一起曼离开了法学院，克莱里克则辞去了工作，他们一起创办了管理集体资金的网上系统创办了管理集体资金的网上系统WePayWePay。他们一边通过。他们一边通过打临工打临工阿伯曼讲授法学院入学考试的课程，克莱阿伯曼讲授法学院入学考试的课程，克莱里克则做财务咨询里克则做财务咨询艰难地度日，一边努力工作使艰难地度日，一边努力工作使公司的业务起步发展。公司的业务起步发展。职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartA-Trans-4Reading A 6 6 6 6 他们的决定终于有了回报，公司创办一年后不他们的决定终于有了回报，公司创办一年后不久，阿伯曼和克莱里克就从一些知名的互联网投资久，阿伯曼和克莱里克就从一些知名的互联网投资商那里筹集了近两百万美元的资金。商那里筹集了近两百万美元的资金。7 7 7 7 WePay WePay于于3 3月月3030日开始为世界各地的个人和团体日开始为世界各地的个人和团体提供服务。用户可以创建一个账户，收取从纸质支提供服务。用户可以创建一个账户，收取从纸质支票到信用卡等各种渠道的款项，然后通过借记卡使票到信用卡等各种渠道的款项，然后通过借记卡使用账户上的资金。两人已拥有数以千计的用户，包用账户上的资金。两人已拥有数以千计的用户，包括运动团体、学生组织乃至共同分担房租、水电和括运动团体、学生组织乃至共同分担房租、水电和煤气费的舍友。煤气费的舍友。WePayWePay对银行账户每笔进账收取对银行账户每笔进账收取5050美分的手续费，对信用卡账户每笔进账收取美分的手续费，对信用卡账户每笔进账收取3.5%3.5%的的手续费，而出账则免手续费。手续费，而出账则免手续费。职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartA-Trans-5Reading A8 8 8 8 尽管走了点弯路，阿伯曼和克莱里克还是实现尽管走了点弯路，阿伯曼和克莱里克还是实现了大学时的创业想法。不过，他们强烈建议如了大学时的创业想法。不过，他们强烈建议如果要创业，大学一毕业就应该开始。果要创业，大学一毕业就应该开始。9 9 9 9 “你已经有了学位，而且没有被特定的生活方你已经有了学位，而且没有被特定的生活方式或职业方向所束缚，式或职业方向所束缚，”阿伯曼说。阿伯曼说。“如果你冒险如果你冒险失败了，最糟糕的情况无非是你有了一次独一无二失败了，最糟糕的情况无非是你有了一次独一无二的经历，而这种经历能在你申请进入研究院学习工的经历，而这种经历能在你申请进入研究院学习工作面试时给人留下深刻的印象。作面试时给人留下深刻的印象。”职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartA-Trans-6Reading A 10101010 克莱里克补充道：克莱里克补充道：“如果等工作几年如果等工作几年后或是已经读了研究生之后再创业，你会找后或是已经读了研究生之后再创业，你会找越来越多的理由不去冒险，从而减少了可以越来越多的理由不去冒险，从而减少了可以得到的机会。得到的机会。”职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartNotesReading AWePay:WePay:WePay was founded by Bill Clerico and Rich Aberman inWePay was founded by Bill Clerico and Rich Aberman in August 2008 following three observations:August 2008 following three observations:1)1)Collecting Collecting money money is is a a struggle struggle for for groups groups of of all all sizesfrom sizesfrom a a group group of of friends friends splitting splitting the the cost cost of of a a ski ski house house to to a a fraternity fraternity collecting membership fees and soliciting donations.collecting membership fees and soliciting donations.2)2)People People collecting collecting money money have have two two options:options:hold hold shared shared funds funds in in a a personal personal bank bank account account or or go go through through the the trouble trouble of of setting setting up up a separate bank account.a separate bank account.3)3)Maintaining Maintaining transparency transparency and and sharing sharing account account activity activity information with group members is a challenge.information with group members is a challenge.职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartWepay launched its service,allowing individuals and Wepay launched its service,allowing individuals and groups all over the world to establish an account and groups all over the world to establish an account and collect money in a variety of ways.collect money in a variety of ways.A-Task-1Task 1 Read the passage and write down the important events Rich Aberman and Bill Clerico experienced in their career path.Reading A1.1.At the end of their senior year at Boston College.At the end of their senior year at Boston College.2.2.2.Just a few months after graduation2.Just a few months after graduation3.3.3.A year after their founding the company3.A year after their founding the company4.4.4.On march 304.On march 30Both Rich Aberman and Bill Clerico faced a tough decision Both Rich Aberman and Bill Clerico faced a tough decision as to whether they should start an online-payment as to whether they should start an online-payment processing business,or graduate school and find a new processing business,or graduate school and find a new job.job.They changed course:Aberman left law school and ClericoThey changed course:Aberman left law school and Clerico quit his job,and they founded WePay.quit his job,and they founded WePay.Aberman and Clerico have raised nearly$2 million for Aberman and Clerico have raised nearly$2 million for WePay from high-profile Internet investors.WePay from high-profile Internet investors.职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartA-Task-2Task 2 Read the passage again and fill in the following table.Reading A Rich AbermanBill ClericoAgeRoute taken after graduationWorries or fearsSource of income to get WePay off the groundRocommendation on taking a risk2524Set out for law school at New York Universitytook a job as an investment bankerGetting comfortable with a certain lifestyle makes it hard to leave for the uncertainty of being an entrepreneur.Failure in business leads to six months out of school with no relevant job experience or tangible success Taught LSAT coursesStarting right out of college.did financial consulting.starting right out of college职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartBusiness Know-howBusiness Know-how职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartReading BReading BTextTask 1Task 2职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartText B-1Setting up a Home-based eBay BusinessReading B Many businesses owners got their start by cleaning out Many businesses owners got their start by cleaning out their attics and selling their their attics and selling their surplussurplus belongings on eBay.belongings on eBay.First,if you do not already have an eBay account,you will First,if you do not already have an eBay account,you will need to set one up.This is a relatively quick and painless need to set one up.This is a relatively quick and painless process.Once you have an account,you will need to register as process.Once you have an account,you will need to register as a seller.This involves submitting your checking account or a seller.This involves submitting your checking account or credit card number for verification.credit card number for verification.职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartText B-2Reading B After you have become a verified member of eBay,you After you have become a verified member of eBay,you will need to decide what you are going to sell.Before will need to decide what you are going to sell.Before spending money on inventory and marketing,do some spending money on inventory and marketing,do some research to see how many other people are selling similar research to see how many other people are selling similar items.items.职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartText B-3Reading B If you make unique crafts,candles,If you make unique crafts,candles,or other items,listing your wares will or other items,listing your wares will dramaticallydramatically expand your customer base.expand your customer base.People from all over the world shop on People from all over the world shop on eBay and by adding your products to the eBay and by adding your products to the mix you just might mix you just might end up end up selling your selling your homemade quilt to someone in Australia.homemade quilt to someone in Australia.职业综职业综合合合合英英英英语语 2 2 2 2Unit 8 Business StartText B-4Reading B Selling informational products such as e-books or how-to Selling informational products such as e-books or how-to guides can make inventory and selling much easier.Since guides can make inventory and selling much easier.Since these items only take up space on your hard disk drive,it is these items only take up space on your hard disk drive,it is much easier to handle the post-sale process at eBay.Of much easier to handle the post-sale process at eBay.Of course,your product will need to provide real