卡地亚公司简介.ppt

Teammembers:：公司介绍：创始历程：品牌介绍：品牌精神和理念：三环戒指：产品介绍：产品介绍创始人：路易弗兰科斯卡地亚（LouisFrancoisCartier）中文名：卡地亚英文名：Cartier法国名：Cartier国家：英国创始人：LouisFrancoisCartier创立年代：1847年创办地点：法国巴黎产品系列：珠宝，腕表，高级手袋，皮具，香水卡亚迪在1992年进入中国上海，设立了首家腕表专柜，标志着正式进入中国市场公司介绍公司介绍Cartier is a French watch and jewelry makers,began in the middle of the 19th century.Now,for the Swiss Richemont subsidiaries.Is one of the most famous and oldest brands,Cartier noble star is also the most popular brand.Whether senior jewelry or watches series,Cartier are in line with excellent craftsmanship,professional technology and unique style,transmitting the nobility of exclusive its brand value.Cartier Company卡地亚是一间法国钟表及珠宝制造商，在19世纪中期开始闻名。现时为瑞士历峰集团（CompaniesFinanciersRichemontSA）下属公司。是知名度最高、历史最悠久的品牌之一，卡地亚也是最受贵族明星喜爱的品牌。无论高级珠宝还是腕表系列，卡地亚都本着出色的制作工艺、专业技术和独特风格，传递着专属其品牌的高贵价值。公司背景The Founding CourseIn 1847,Louis-Francois Cartier took it architect Adolphe Picard in Paris street 29 jewelry workshop,Cartier brand was born.1904 Cartier built for old friends Santos,gold watch,this watch no matter design or workmanship to Santos,praise,in the same year,Cartier became the British royal family royal jewelry suppliers,that honors behind the aura to make Cartier to overcome other jewelry brand,become upper-class pets.1847年，Louis-FranoisCartier接掌其师AdolphePicard位于巴黎Montorgueil街29号的珠宝工坊，卡地亚品牌就此诞生。1904年卡地亚为老友Santos制造的金表，该款腕表无论设计还是做工都让Santos大为赞赏，同年，卡地亚成为英国王室的皇家珠宝供应商，这一殊荣背后的光环使卡地亚得以逾越其他珠宝品牌，一跃成为上流社会的宠物。创始历程创始历程创始历程创始历程 Cartier third generation not only satisfied with luxuriant shop reception distinguished guests,also constantly traveled around the world,three brothers went to see Jane,in the process of seeing the world to experience the exotic culture,also affects the Cartier and fine style.Their footprints all over the world,in 1902 and 1909,Cartier branch was established in London and New York respectively,laid the high-end cultural Cartier.卡地亚第三代不仅满足于在华丽的店铺接待尊贵的宾客，三兄弟还不断游历世界各地，搜珍猎奇，在游历世界的过程中所体验到的异国文化，也影响了卡地亚和精品风格。他们的足迹遍布全世界，1902年和1909年，卡地亚分别在伦敦和纽约成立了分公司，奠定了卡地亚的高端文化。The founding course Cartier brand is a family business succession.The success of a brand and how marketing has the blood relationship,at that time,Paris after unrest shu ping,jewelry has become the most importance to royal industry,Cartier card to take advantage of this situation,fortunately got napoleon iii young cousin princess Mathildes recommendation,the growing business 创始历程创始历程卡地亚是一个家族事业传承的品牌。一个品牌的成功与如何营销有着血脉般的关系，当时在动乱平舒后的巴黎，珠宝成为了皇室最为重视的行业，卡地亚利用这一局势卡，幸运地得到了拿破仑三世年轻的堂妹Mathilde公主的推荐，致使业务不断增长。The Founding Course In 1902,Cartier store already drive from Paris to London and New York,gradually become Cartier kingdoms headquarters in New York.Father and son from only two generations,Cartier is the king of jewelry in the world.Whether senior jewelry or watches series,Cartier products are in line with excellent craftsmanship,professional technology and unique style,transmitting the nobility of exclusive its brand value.创始历程创始历程1902年，卡地亚的店铺已经从巴黎开到了伦敦和纽约，纽约逐渐成为卡地亚王国的总部。父子相传仅两代，卡地亚已成世界“首饰之王”。无论高级珠宝还是腕表系列，卡地亚 产品都本着出色的制作工艺、专业技术和独特风格，传递着专属其品牌的高贵价值。品牌简介In Paris,in 1847 by Louis-Franccedilois Cartier founded.In 1874,developed into a world famous brand,since one hundred,has been hailed as“The emperor of jewelers.1847年由Louis-Franccedilois Cartier在巴黎创办。1874年，发展成世界著名品牌，百年以来，被誉为“皇帝的珠宝商”。Brand Introduction Cartier as Frances top jewelry brands,in his classic animal jewelry at king cheetah breastpin of inlaid with crystal diamond and colorful rare gem,all women love jewelry for Cartier.卡地亚做为法国顶级珠宝品牌，在他的经典之作动物珠宝中处於王者地位的猎豹胸针以晶亮钻石和多彩稀有宝石镶嵌而成，所有热爱珠宝的女士都为着迷。Brand Introduction Cartier watch in addition to the part made by the factory based in Paris,there are quite a number of Abby and the product,patek Philippe and Acheron constant in and other famous companies signing specially.Its function such as molding process is long,full use of the individual essence,thus the heavens and the earth wide.卡地亚表除了一部分由设在巴黎的总厂所制造之外，还有相当一部分与“爱彼”、“积家”、“百达翡丽”、“江诗丹顿”等著名公司签约特制。其功能造型工艺等可谓博采各家之长，荟萃精华，因而天地广阔。Brand Introduction Cartier with international famous brand group advantage,production and sales of high-grade Cartier bracelet,especially Cartier impolite,deep noble and rich卡地亚凭着国际名牌集团优势，生产并销售卡地亚高档手饰，尤其卡地亚女用手提包，深得贵族与富豪青昧 Brand SpiritKing Edward have praised it as imperial jeweller,the emperor of jeweller Cartier represents a class,grade,wealth,noble,firmness and eternal.With about 170 Cartier boutiques worldwide,after market washes practice of more than 150 years later,still consistently adhere to卡地亚公司的品牌精神英王爱德华七世曾赞誉其为“皇帝的珠宝商，珠宝商的皇帝”。卡地亚代表了阶级、品位、财富、高贵、坚贞和永恒。在全球拥有约170个精品店的卡地亚，历经了150多年的市场洗练后，仍然始终如一地坚持Product ideasHas a long history of Cartier had many important design topics,including series theme creation,to reproduce fine jewelry art essence,etc.,has had a profound impact on the traditional design concept of Cartier.Need to classical aesthetics,jewelry design,but with the spirit of the contemporary interpretation,work to more fashionable,and accepted by people.Era characteristic combined with traditional craft charm is senior Cartier jewelry series has been the pursuit of the highest realm.产品理念历史悠久的卡地亚曾有过许多重要的设计专题，包括“系列主题创作”、“重现高级珠宝的艺术精粹”等，这些传统设计理念对卡地亚影响深远。珠宝设计需要经典美学，但还要加上当代的精神演绎，作品才能更具时代感，从而被人们接受。时代特色结合传统工艺神韵是卡地亚高级珠宝系列一直追求的最高境界。在流畅的线条、明澄的色彩中，卡地亚演绎着美的真谛美在于简单而不在于繁复、在于和谐而不在于冲突。The pursuit of truth,goodness,and beauty business philosophy and service concept,this spirit,but also to keep alive Cartier Chong Longs reputation追求真、善、美商业理念和服务理念,这种精神,但也保持着卡地亚成长的声誉。TrinityFamous poets in the 1920 s,Louis Cartier is good friend Jean Cocteau design unique and innovative Cartier three-ring ring.Three gold rings around together a symbol:friendship,loyalty(gold)(platinum)and love(rose gold),it is the Cartier of eternal love is perfect deduceThree-ring indeed reveal French grace,mixed with natural and classical.Three-ring to enter into life,without theorem affects people of all ages.20世纪20年代，Louis Cartier为好友著名诗人Jean Cocteau设计了造型独特且富有创新的卡地亚三环戒指。三个金环相互环绕在一起象征着：友谊（白金）、忠诚（黄金）和爱情（玫瑰金），这是卡地亚对永恒不变的爱的完美演绎。三环流露出法式的优雅，交织着自然与古典主义。三环进入生命之中，没有定理地牵动所有年纪的人。卡地亚戒指Trinity三色金戒TrinityEnjoy it has become the worlds most famous one of ring,respectively with rose gold,platinum and gold casting into a three-ring,twisted to each other,impact time and tide,show the personal style and status symbol.它已成为世界上最享负盛名的戒指之一，分别以玫瑰金、白金和黄金打造而成的三环彼此交缠，冲击时代与潮流，展现个人风格及身份象征。Close relation of three-ring marks the Cartier,perfect deduce the brand essence,is a simple tender friendship,a symbol of the generation of the future,show on the ring finger of,a unique,mysterious dream engraved with singular and the new series of permanent forever,create extreme sensibility.Bump on the back,but positive exceptionally smooth,let ring wrapped around each other,then again across each other on the surface of the metal.紧密联系的三环标志着卡地亚，完美演绎品牌精髓，犹如纯朴温柔的友情，象征着世代的未来，展现于无名指上的盟定，一个刻有奇异独特、神秘梦幻与恒久永远的全新系列，塑造出极致的感性。背面凸起，但正面格外光滑，任由环圈互相缠绕，转眼又在金属的表面上互相掠过。Elegant Puma(Puma Women)has always been a favorite image of Cartier.Today,the world-famous jewelry masters again from this legendary animal inspiration to black onyx,white diamonds and green emeralds,created a series of beautiful jewelry.Panthre de Cartier优雅的美洲豹（美洲豹女士）向来是卡地亚钟爱的形象。如今，举世闻名的珠宝名家再次从这个传奇动物获得灵感，以漆黑的缟玛瑙、雪白的钻石与青翠的祖母绿，创作出一系列华美的珠宝首饰。Niuyue Ka Cartier was born in the design studio“LOVE bracelet”,it is to screw for the media,two semi-circular rings of gold,so that it no longer has shortcomings。Become complete and successful,seems hard to find in the earth with the other half of each other,and finally encounter,combined with physical and mental blend.The lovers buy this bracelet to wear it,but also collaboration,the experience of love invested joint efforts with meticulous care。LOVE诞生在纽约卡地亚设计工作室的“LOVE手镯”，正是以螺丝为媒，用一个专配的螺丝起子，锁住两个半圆金环，使其从此不再有缺憾，变得完整且圆满，仿佛在尘世中苦苦寻找着另一半的彼此，终于邂逅、结合、身心交融。而购买这款手镯的爱侣佩戴它时，也要通力协作，体会为真爱所投入的共同努力与悉心呵护；戴上后将配套的螺丝起子交给爱人保管，则又代表了爱的忠诚与承诺。SANTOS腕表腕表Santos decrier 这款最早期飞行腕表源于对于翱翔于天际间对于自由的渴望。Santos decrier This watch comes from the earliest flight for flying in the sky between the desire for freedom.