Unit 1 第一单元.ppt

Unit OneLogosofAutomobilesUnitOneLogosofAutomobilesForracer,isspeed.Forchild,isred.Forfather,isblood.Forcarfan,islover.Forindividual,ischallenge.Forgroup,islegend.Forus,iseverything.FerrariPart One ListeningSectionADirections:Listen to the passage and fill up the blanks according to what you have heard.Drivingideasaretheweweregivenwhenwewereborn;theymakeusrealizethatwecancreatehistory.Theycanenlightenanareaandcreatea.Theymakeussticktotraditionandstriveforcreation.Drivingideashelpthehardestpowertodrivetheworld.In1978,Chinawasatthepoint.TheformerstateleaderJiangZeminvisitedheadquartersofVolkswagenin.VolkswagenintroducesthedrivingideastoChina,acountrywith5000yearsof.Drivingideasenlightenusanddriveustoenlightenothers.powerlifestyleturningGermanyhistorySectionBDirections:Listen to a challenging passage and decode the message by finding out the correct choices in the brackets according to what you have heard.Untilchildrencarpassengersaretallenoughto(put,wear,get)anormalseatbelt,theyneedtouseachildseat.TheimportanceofthishasbeenhighlightedrecentlybytheNationalHighwayTrafficSafetyAdministrationoftheUS.Theyfoundusingtheseseatscanreducefatalinjuriesincar(hit,crash,strike)byupto71percent.YetinChinafewparentsusethesepotentiallylife-savingseats.Here,itscommontoseechildreninthefrontseatofacaronanadultslap,orsittingfreelyinthebackseat.Ifparentswere(bit,aware,short)oftherecentlyreleasedstatisticsintheUS,wouldtheychangetheirways?WeaskedanumberofChineseparentstheirviewsondrivingwithchildren.“Iputhiminthefrontofthecar.Itssaferthisway,becausehesnexttome.”“Mychildlikestowriggle(along,around,behind)soIthinkitssafertoholdhimonmylap.”“Itellmykidtositinthebackwiththeseatbeltfastened.Thisshouldbesafe.”Butexpertswarnoftragicresultsbecauseofsuchhabits.Sittingachildinthefrontofacarcouldbeverydangerous.Childrencanbe(hurt,injured,destroyed)bytheairbagssuddenlyinflatingduringacrash.Holdingthechildisalsoabadidea.Theinertiageneratedinacrashcanmultiplyachildsweightthirtytimesmakingitimpossibleforaparenttokeephold.Part Two Conversations1.Directions:Work in pairs.Practice the following dialogue about car logos.James:Hi,LiXin,Iheardyouboughtacar.LiXin:Oh,yes.GreatWallMotor,madeinChina.James:SUV?LiXin:Yes.Itssocool.Andthelogoisasignalfireturret,standingforourChinesetraditionalculture.James:Wow,thatiswhyitiscalled“ChangCheng”,right?LiXin:Thatsright.2.Directions:Read the following sample dialogue and try to perform your own task.Sarah:Hi,Andrew.Hownicetoseeyou!Whatareyoureading?Andrew:Oh,IamreadingthehistoryofBMW.Itscool.Sarah:Thatsoundsinteresting.IminterestedintheBMWlogo.Doyouknowanythingaboutit?Andrew:Sure.AccordingtoBMW,theirroundblueandwhitelogoisthemovementofanaircraftpropeller,showingwhitebladescuttingthroughthebluesky.Sarah:Really?ButIheardthattheBMWlogorepresentsthewhiteandbluecolorsoftheflagofBavaria.Andrew:Yes,youareright.Thisisakindofexplanation,too.Theoriginofthelogoisstillindispute.Sarah:Isee.Thankyousomuch.Andrew:Itsmypleasure.3.TaskSupposeacustomerwantstobuyacar.Youarethesalesmanagerandintroducethelogoofacartothecustomer.Part Three ReadingPassageIAboutBMWBMW,thewholenameisBayerischeMotorenWerkeAG(inGerman).BMWGroup,oneofthefortune500companies,istheworldsmostsuccessfulandprofitableautomobileandmotorcyclemanufacturers.Bavariasstateflagisblueandwhite.BMWsnameisBavarianMotorWorks(inEnglish),onbehalfoftheBavarianBMWandrepresentsGermanysmostexquisiteenginetechnology.BMWhassomeothermeanings.Manypeoplewillsay,“Donottouchme”or“BeMyWife”.Butsomepeoplethink“Business,Money,Woman”isthelogosmeaning.Formen,withthethreetohavesuccess.OneofthereasonstoBMWssuccessisthepropermarketingstrategy.First,meetdifferentconsumergroups.Forexample,3Serieslocatetheyoung,sportsand8SeriesPositionsuperluxurysportscar.Second,highqualityandprice.Ofcourse,italsomeansthatthestatusoftheBMWbrandandreputation.BMWpricesaregenerally10%to20%higherthanthesamecars.1.Askandanswer.(1)TrytointroduceBMWGroup.BMW,thewholenameisBayerischeMotorenWerkeAG(inGerman).BMWGroup,oneofthefortune500companies,istheworldsmostsuccessfulandprofitableautomobileandmotorcyclemanufacturers.(2)WhatsthemeaningofBMW?Bavariasstateflagisblueandwhite.BMWsnameisBavarianMotorWorks(inEnglish),onbehalfoftheBavarianBMWandrepresentsGermanysmostexquisiteenginetechnology.BMWhassomeothermeans.Manypeoplewillsay,“Donottouchme”or“BeMyWife”.Butsomepeoplethink“Business,Money,Woman”isthelogosmeaning.Formen,withthethreetohavesuccess(3)WhatsBMWsmarketingstrategy?First,meetdifferentconsumergroups.Forexample,3Serieslocatetheyoung,sportsand8SeriesPositionsuperluxurysportscar.Second,highqualityandprice.Ofcourse,italsomeansthatthestatusoftheBMWbrandandreputation.BMWpriceshigherthanthesamecarsaregenerally10%to20%.2.True(T)orfalse(F).(1)BMWGroup,oneofthefortune500companiesinGermany,istheGermanysmostsuccessfulandprofitableautomobileandmotorcyclemanufacturers.(2)BMWsnameisBavarianMotorWorks(inGerman),onbehalfoftheBavarianBMWandrepresentsGermanysmostexquisiteenginetechnology.(3)ThemostimportantreasontoBMWssuccessisthepropermarketingstrategy.(4)3Serieslocatetheyoung,sportsand8SeriesPositionsuperluxurysportscar.(5)BMWpricesaregenerally1%to2%higherthanthesamecars.(T)(F)(F)(F)(F)3.Translation.(1)BMWGroup,oneofthefortune500companies,istheworldsmostsuccessfulandprofitableautomobileandmotorcyclemanufacturers.BMW集团是世界五百强企业之一，也是世界上最成功效益最好的汽车和摩托车生产商。(2)BMWsnameisBavarianMotorWorks(inEnglish),onbehalfoftheBavarianBMWandrepresentsGermanysmostexquisiteenginetechnology.BMW的名字是指巴伐利亚汽车工厂（英语），代表了巴伐利亚的BMW和德国最精细的发动机技术。(3)3Serieslocatetheyoung,sportsand8SeriesPositionsuperluxurysportscar.3系的定位是年轻人、跑车，8系的定位是超级奢华跑车。(4)Ofcourse,italsomeansthatthestatusoftheBMWbrandandreputation.当然，它也意味着BMW品牌和名誉的地位。PassageI翻译：关于 BMW BMW，全名是Bayerische Motoren Werke AG（德语），BMW集团，集团是世界五百强企业之一，也是世界上最成功效益最好的汽车和摩托车生产商。BMW的名字是指巴伐利亚汽车工厂（英语），代表了巴伐利亚的BMW和德国最精细的发动机技术。BMW还有一些其他的含义。许多人说是“别摸我”或者是“做我妻子”。但是也有人认为含义是“事业、钱、女人”。对于男人，这三项是成功的必备。BMW成功的原因之一是恰当的营销策略。首先，要满足不同人群的消费需求。例如，3系的定位是年轻人、跑车，8系的定位是超级奢华跑车。第二，质高价高。当然，这也意味着BMW品牌和名誉的地位。BMW的价格要高于同类车辆的10%到20%。PassageIICarLogosDoyouknowthesecarlogos?Geely,aprivatecompany,builtin1985,mainlyfocusedonautomobileandmotor.ItbuiltGeelyCollegein2000anddonated18millioninWenchuanEarthquake.Since2009,GeelyistheownerofVOLVO.TothemeaningofGeely,thecircleistheearthandthepictureinthemiddleofthelogoissix“6”,meaningsmoothgoingandgoodfortune.Audigroupconsistsoftheparentcompanyanditssubsidiarycompany,AudiHungariancompany,QuattrolimitedcompanyandAutomobiliLamborghiniS.P.A.andCosworthtechnologycompany.In1932,AudiandDKW,HorchandWanderermergedintotheAutoUnionCompany，andstartusingringlogo.In1966,AudibecamesubcompanyofFAWVolkswagen.ToyotaMotorCorporation,commonlyknownsimplyasToyota,isamultinationalcorporationheadquarteredinJapan.Toyotatodayusesalogowhichhasthreeovals.ThetwoperpendicularinnerovalsstandformutualtrustbetweenyouthecustomerandtheToyotaCompany.Thetwoovalsalsosymbolizetheletter“T”forToyota.ThebiggerouterovalstandsfortheworldwideexpansionofToyotastechnologyandendlesspotentialforthefuture.ThehistoryofLamborghiniAutomobiliofficiallystartsin1963.Nevertheless,wemustconsiderthefar-offrootsofthisevent,andtheyaretherootsofFerruccioLamborghini.TheLamborghinisBullLogostandsforthefounders,FerruccioLamborghini,zodiacalsign(Taurus).Bornin1916,thiscapable,impetuous,strong-willedTauruswastheleadingcharacterinthefoundationofthecompanyandtheearlyphasesofitsextraordinaryhistory.1.Askandanswer.(1)WhatsthemeaningofGeelylogo?TothemeaningofGeely,thecircleistheearthandthepictureinthemiddleofthelogoissix“6”,meaningsmoothgoingandgoodfortune.(2)WhenandwhydidAudistartusingringlogo?In1932,AudiandDKW,HorchandWanderermergedintotheAutoUnionCompany，andstartusingringlogo.(3)WhatsthemeaningofToyotalogo?Toyotatodayusesalogowhichhasthreeovals.ThetwoperpendicularinnerovalsstandformutualtrustbetweenyouthecustomerandtheToyotaCompany.Thetwoovalsalsosymbolizetheletter“T”forToyota.ThebiggerouterovalstandsfortheworldwideexpansionofToyotastechnologyandendlesspotentialforthefuture.2.True(T)orfalse(F).(1)GeelybuiltGeelyCollegein1985anddonated8millioninWenchuanEarthquake.Since2000,GeelyisthesubcompanyofVOLVO.(2)In1966,AudibecamesubcompanyofFAWVolkswagen.(3)ToyotaMotorCorporation,commonlyknownsimplyasToyota,isamultinationalcorporationheadquarteredinKorea.(4)ThehistoryofLamborghiniAutomobiliofficiallystartsin1863.Nevertheless,wemustconsiderthefar-offrootsofthisevent,andtheyaretherootsofFerruccioLamborghini.(F)(F)(F)(T)3.Translation.(1)TothemeaningofGeely,thecircleistheearthandthepictureinthemiddleofthelogoissix“6”,meaningsmoothgoingandgoodfortune.对于吉利的含义，圈表示地球，车标中间的图案是六个“6”，表示顺利和吉祥。(2)Audigroupconsistsoftheparentcompanyanditssubsidiarycompany,AudiHungariancompany,QuattrolimitedcompanyandAutomobiliLamborghiniS.P.A.andCosworthtechnologycompany.奥迪集团包括母公司及其子公司奥迪匈牙利公司、quattro有限公司以及兰博基尼汽车公司和Cosworth技术公司。(3)Toyotatodayusesalogowhichhasthreeovals.ThetwoperpendicularinnerovalsstandformutualtrustbetweenyouthecustomerandtheToyotaCompany.Thetwoovalsalsosymbolizetheletter“T”forToyota.丰田车标包括三个椭圆。椭圆是具有两个中心的曲线，表示汽车制造者与顾客心心相印。并且，横竖两椭圆组合在一起，表示丰田(Toyota)的第一个字母T。(4)Bornin1916,thiscapable,impetuous,strong-willedTauruswastheleadingcharacterinthefoundationofthecompanyandtheearlyphasesofitsextraordinaryhistory.出生于1916年，这个能力，浮躁，意志坚强的金牛座是在该公司的基础，其非凡的历史的早期阶段的主角。PassageII翻译：汽车标志你知道这些汽车标志的含义吗？吉利是一家成立于1985年的私企，主要生产汽车和发动机。2000年创建吉利大学，并且在汶川地震中资助1800万。2009年，吉利收购了沃尔沃。对于吉利标志的含义，圆代表了地球，六个“6”标志着顺利和好运。奥迪集团包括母公司及其子公司奥迪匈牙利公司、quattro有限公司以及兰博基尼汽车公司和Cosworth技术公司。1932年，奥迪与小奇迹、霍希和漫游者合并成的汽车联盟公司，开始采用四环徽标。1966年成为大众公司的子公司。丰田汽车公司，常被称为丰田，是一家跨国公司，总部设在日本。丰田的标志包括三个椭圆。两个垂直相交的椭圆表示汽车制造者与顾客心心相印。并且，横竖两椭圆组合在一起，表示丰田(Toyota)的第一个字母T。外圈大点的椭圆代表丰田在世界范围内的先进技术和未来的无限潜力。“兰博基尼汽车公司”的历史正式开始于1963年。然而，我们必须考虑这一事件根源，那就是源于费鲁吉欧兰博基尼。兰博基尼的公牛标志代表着创建者费鲁吉欧兰博基尼。他出生于1916年，这个有能力，迅猛，意志坚强的金牛是该公司的基础，是其非凡的历史的早期阶段的主角。PassageIIIRolls-RoyceRolls-Royceisamanufacturerofthetopluxurycar，whichwasfoundedin1906inEngland.ThecompanyfounderswereFrederickHenryRoyceandCharlesStewartRollsandtheircarisanexcellentrepresentativeoftheworldstop-levelcars.Rolls-Roycecarisfamousforitsluxuryconfigurationandpuremanualproduction.Theluxurymaterials,exquisitecraftandexpensivelaborcostsdeterminethehighpriceofthecar.Asitsyieldisverylow,itisasymbolofidentityandstatusthatowningaRolls-Roycecar.CharlesStewartRollswasbornintoamillersfamily,in1863.Heworkedasaapprenticeatanearlyage，butthrougheffortshebecameanelectricalengineerofthecompanyattheageof19.Hehadaveryhighmechanicaltalents,strivesforperfection,anddesignedandmanufacturedhisowncarbyhimselfin1904.In1877,CharlesStewartRollswasborninnoblefamily,andgraduatedfromtheuniversityofCambridge.Hewasnotonlypersonable,butalsomasteredofdriving.In1904,thetwomenwhobothhadambitionwithcarmetinManchester.TheysuccessfullyestablishedacooperativerelationshipandinthesameyeartheyfoundedtheRolls-Roycemotorcompany.Twoyearslater,theirproductionRolls-RoyceSilverGhostwashailedasthebestcarintheworld.Part Four Applied Writing 祝贺信（CongratulationLetter）按西方国家的习俗，亲友之间在重大节日要写祝贺信或赠礼物，如圣诞节、新年、婚礼、生日等等。当亲友晋升、考试成功、毕业、乔迁新居、获得工作、新业开张以及获奖等等，也要写祝贺信。祝贺信要写的及时，得到喜讯后应立即动笔。信中要提到具体的喜事，表达出写信人的喜悦心情，并致以衷心的祝贺。总的来说，这类书信只需寥寥数语，但用词必须亲切有礼，表达出真诚的喜悦。Sample:WeddingCongratulationsDearJackson,Yourweddingcardbringstomethehappynewsofyourmarriage.Icongratulateyouandtrustthatyourmarriagewillbeasourceofblessingandhappinesstoyouboth.Pleaseacceptthislittlepresentwithmycongratulationsuponyourhappywedding.YoursSincerely,Mike 婚礼贺信 亲爱的杰克逊：收到你的婚礼邀请卡，得知你要结婚的消息，我非常高兴。祝贺你，我相信婚姻将会成为你幸福的源泉。在你的幸福的婚礼来临之际，请接受这份小小的贺礼。你的朋友，迈克Practice:Directions:You are required to write a brief congratulation about 100 words according to the following instructions given in Chinese.1.题目：Congratulations on Entering University 2.汤姆恭祝林小姐考上清华大学。3.林小姐的父母倍感自豪。4.汤姆希望林小姐能够在大学好好生活，多交朋友。Part Five Grammar Review简单句的五种基本结构 众所周知，英语在进行交流时离不开句子，用句子表达时离不开一定的规则：有了一定的规则，我们才能学到规范的英语，才能讲出地道的英语；有了规范化的语句，才能产生新的句子；只有规则系统化、规范化，才有助于语言知识的吸收、掌握和信息的分析、理解。所以，学好简单句的五种基本结构，对于提高自己的听、说、读、写、译能力至关重要。一、简单句常见的五种基本结构 1.主谓2.主系表3.主谓宾4.主谓间宾直宾5.主谓宾宾补二、对于各个基本结构，要求掌握的知识有：1.主谓 例：I went to school at 7：00.2.主系表 例：The food smells delicious.在 主系表 结构中，需要大家注意以下几个方面：1)常见的连系动词：a.be；b.look，sound，smell，taste，feel，seem等(要用主动表示被动)；c.become，get，turn，grow，fall等；d.keep，stay等。2)只能作表语的形容词：alone，asleep，afraid，alive，ill等。3)look与seem的区别 a.look是“貌似”之意，指凭视觉作出判断；b.seem是“似乎”“好像”之意，表示根据一定线索对某事物作出判断；c.look like不能换为seem like；d.seem可接不定式，且可转换为It seemsseemed that结构，而look不能。3.主谓宾 例：He hopes to fly to the moon.在 主谓宾 结构中，需要大家注意以下几个方面：1)只能用不定式作宾语的常见动词：want，hope，wish，would like，decide，agree，ask，cant wait等；2)只能用动名词作宾语的常见动词：mind，enjoy，keep，finish，cant help等；3)既能用不定式又能用动名词作宾语，且有区别的常见动词：a.remember to do.记住要做(还未做)remember doing.记得做了(已做过)b.forget to do.忘了做(还未做)forget doing.忘了做过(已做过)c.stop to do.停下来去做 stop doing.停止做 d.go on to do.接下来去做 go on doing.继续做 e.try to do.尽力做 try doing.试着做(看有无结果)4)既能用不定式又能用动名词作宾语，且无区别的常见动词：begin，start，like，love，hate等。4.主谓间宾直宾 例：He gave me a pen.主 谓 间宾 直宾 1)这种结构也可将间宾放到直宾之后，但间宾前需加介词to(对象)或for(目的)；例：They lent the bike to the boy.主 谓 直宾 间宾 2)需在间宾前加to的常见动词有：give，show，send，bring，pass，lend，tell，teach等；3)需在间宾前加for的常见动词有：make，buy，do，cook，sing，find等；4)最好用主谓直宾间宾结构的情况：a.当直接宾语是人称代词时：例：Ill send it to you.直宾 间宾 b.当直宾比间宾短时：例：Well sing some songs for the friend 直宾 间宾 from a foreign country.5.主谓宾宾补例 The boy wished his father to buy a bike for him.主 谓 宾 宾补 1)带to的不定式作宾补：例：She asked me to call him again.很多动词后面都可以有这种宾补。常见的这类动词有：ask，tell，want，wish，would like，like，hate等。注：hope后不能接复合宾语。2)不带to的不定式作宾补：例：We often hear the girl sing the song.能带这种复合宾语的动词为感官动词、短语动词和使役动词如let，feel，notice，help，make，have，listen to，hear，see，watch，look at，observe.注：如果这种结构变为被动语态，不定式就必然带to.help后的不定式可以带to也可不带to.3)分词作宾补：例：He heard somebody knocking on the window.现在分词作宾补表示主动，且动作正在进行，过去分词作宾补表示被动，或动作已完成，也可以表示请别人做某事。能带分词作宾补的常见动词为感官动词：see，hear，notice，watch，feel及find，get，have(这三个动词为使役动词)等。注：在感官动词后，既可用现在分词构成复合宾语，也可用不带to的不定式构成复合宾语。现在分词表示动作正在发生，即处于发生的过程中，还没有结束，如例a；用不定式表示动作已发生了，即动作的全部过程已结束，如例b.如：a.He saw a girl getting on the bus.(意为上车的动作正在进行。)b.He saw a girl get on the bus.(意为女孩上车的动作已经结束了。)4)名词作宾补；例：We must keep it a secret.这类复合宾语只有在有限的一些动词后使用，常见的动词有：name，call，make，elect，think，find，leave等。5)形容词作宾补。例：You should keep the room clean.常见的能跟这种复合宾语的动词有：make，keep，find，want，wish，like，see，think，believe，leave等。注：4)，5)类复合宾语中有时宾语不是一个名词或代词，而是一个从句、不定式或动名词，这时通常要用一个it来代替它(即形式宾语)，则把从句、不定式或动名词放到句子后部去。例：They found it strange that no one would take the money.You will feel it a great pleasure talking to her.练习：同义句转换1.It seems that he will give us a talk tomorrow.He be giving us a talk tomorrow.2.I thought I hadnt covered the basket.I had the basket.3.If the rain stops，well have a picnic.If it ，well have a picnic.4.The teacher was listened to them singing a song.They listened the teacher a song.5.Ill ask somebody to cut my hair.Ill my hair .seemstonevercoveredisntrainytosinginghavecutPart Six Surfing OnlineDoyouknowsomecarlogosofdomesticcars?WhichbranddoyouthinkisthebestinChina?Why?Trytofindtheanswersontheinternet.Part Seven Funny StoryTenMenandOneWomanTenmenandonewomanarehangingontoaropethatextendsdownfromahelicopter.Theweightof11peopleistoomuchfortherope,sothegroupdecidesthatonepersonhastojumpoff.Noonecandecidewhoshouldgo,untilfinall