商务现场口译UNIT7.ppt
Business PresentationUnit SevenUnit ObjectivesAfter studying this unit,you shouldunderstand the symbols and abbreviations in note taking.find ways to improve your interpreting skills and performance.master the basic words and expressions about business presentation.know some cultural background knowledge about business presentation.Preparing -Warm-up ExercisesYou are going to hear a short passage about business presentation.Listen to the passage carefully and note down what you hear,try to use some symbols and abbreviations when you are taking notes.Then interpret your notes in the target language.Preparing -Skills PresentationDecoding Training(V):Notes Taking III Symbols and Abbreviations 1.Symbols from the Alphabet 2.Punctuations marks 3.Mathematical symbols 4.The arrow 5.Abbreviations Preparing -Phrases Interpreting A.A.English to Chinese English to Chinese 1.Screen 2.Diagram 3.Vertical axis 4.Column 5.In summary 6.Consequently7.Furthermore 8.Run out of time9.In a word 10.In addition屏幕 图表 纵轴 圆柱 总之 因此此外 没时间总而言之 另外Preparing -Phrases InterpretingB.Chinese to English1.商品特性 2.顺序3.订单 4.垄断5.质量监控 6.利润7.制造业 8.服务业9.运作 10.顾客满意度commodity features sequenceorder monopoly quality control profitmanufacturing industry service industryoperation degree of customer satisfactionPreparing -Sentences Interpreting A.English to Chinese 1.请开始你的简报。请开始你的简报。2.今今天天上上午午我我将将对对未未来来五五年年欧欧洲洲计计算算机机市市场场的的销销售售情情况况作作一一个预测。个预测。3.各各位位下下午午好好，今今天天我我想想简简要要地地介介绍绍一一下下使使用用技技术术网网络络交交流流系统的优越性。系统的优越性。4.女女士士们们，先先生生们们，总总之之，我我们们在在提提供供大大规规模模的的售售后后服服务务的的同时还竭诚为客户量身定做产品以满足各位的需要。同时还竭诚为客户量身定做产品以满足各位的需要。5.在演讲的最后将给大家留出提问时间。在演讲的最后将给大家留出提问时间。B.Chinese to English1.I would like to present our comments in the following order.2.First of all,I will outline the characteristics of our product.3.If you are interested,I will prepare a list of them.4.By the way,before leaving this subject,I would like to add a few comments.5.To finish my presentation,our company will be very happy to receive your order at any time.Performing -Decoding(Note-taking)Performing -Memorizing(Story-retelling)Listen to the recordings of Text A again.Try to catch more details and improve your notes.Then retell the speech in your own words with the help of your notes.Performing -Encoding(Message Reconstructing)谢谢谢谢主主席席先先生生的的热热情情介介绍绍。今今天天我我非非常常高高兴兴能能在在这这里里谈谈谈谈四四个个销销售售领领域域的的变变化化，以以及及贵贵公公司司是是如如何何在在这这些些变变化化中中获获利利的的。假假如如在在我我的谈话中有什么问题，请随时打断我。的谈话中有什么问题，请随时打断我。比比如如说说，请请看看右右边边，工工业业机机械械的的销销售售额额从从39%下下降降到到29%家家用用电电器器从从42%下下降降到到28%。而而另另一一方方面面，机机器器人人和和电电脑脑的的销销售售额额却却逐逐年年上上升升，机机器器人人的的销销售售额额上上升升尤尤其其明明显显。这这是是2003年年4%，2004年年9%，2005年年16%。Performing -Coordinating(Field Interpreting)1.top management posts 2.male domination3.management style4.individualism5.personality test6.psychological test7.control group1.高层管理职位 2.男性垄断 3.管理方式4.个人主义5.个性测试6.心理测试7.监控小组Packaging -Interpreting and Assessment1.质量监控2.服务业3.制造业4.提高顾客满意度1.quality control 2.service industries.3.manufacturing4.improve customer satisfaction Packaging -Interpreting and AssessmentPackaging -Feedback and CommentsAims of this Unit Students Feedback Teachers Comments The candidate has met the standard,knowledge and skill requirements.Candidates:_ Date _Assessor:_ Date _Assignment -Simulation ExercisesWork in groups.Role-play the following situations with your partners,acting as the Chinese speaker,English speaker and the interpreter respectively.One group will be invited to perform in class.SituationAs a sale director of an electronics company,you are to make a presentation to launch your new model of telephone answering machines at a trade fair.Your presentation should cover the main features of the new model and emphasize its selling points.The following extract from a sales brochure will give you some product ideas,but you are encouraged to put in any information you wish to add about the company and its products.Points to RememberSymbols and abbreviations account for a large part of note-taking.The advantages of most signs and symbols is the fact that they do not belong to any particular language and can be written in one language and read out in another without much effort,as is the case of numerals.The symbols and abbreviations can be divided into various categories,such as symbols from the alphabet;punctuations marks;mathematical symbols;the arrows etc.
