电子商务英语1.ppt

LessonOneKeypoint:word-formationinthecomputerande-commercefieldsDifficultpoints:derivationhttp:/ the end of this lesson,youshould be able to have a goodcommandofthreemethodsofword-formationinthecomputerfieldse-commerce terms given in thelessonhttp:/ the five important skills necessaryforbusinesssuccess prescribe your experience of usingWifi describe your experience of usingoneormoreaboveskillsinyoursocialactivitiesmarketingthankstotheinternetLessonOneFive Important Skills Necessary for Business Success Abstract:The article introduces the five important skills which can help you to make your business successful.They are the skills of communication,networking,perspective,time management and delegation.LessonOne Key words:communication;networking;perspective;time management;delegationhttp:/ 1.Observe colleagues and superiors whom you admire to see if you can learn and adopt their most effective communications techniques.观察你敬佩的同事和上级，看看你能否学习和采用他们最有效的沟通技巧。由if 引起的是一个名词从句，做to see 的宾语。if在这里做“是否”解。LessonOne2.Listening carefully to your audience Listening carefully to your audience will help you determine whether your ideas are will help you determine whether your ideas are being understood,and gauge how well your being understood,and gauge how well your goals jibe with the interests of the people goals jibe with the interests of the people youre addressing.youre addressing.仔细倾听听众的反应可以帮助你确定他们是否理解了你的想仔细倾听听众的反应可以帮助你确定他们是否理解了你的想法，同时还可以估量你的目标是否与听众的兴趣相一致。法，同时还可以估量你的目标是否与听众的兴趣相一致。Listening carefully to your audience Listening carefully to your audience 是动名词短语，是动名词短语，做主语。做主语。Determine Determine 和和gaugegauge是并列关系，他们引起的不定式短是并列关系，他们引起的不定式短语都是做语都是做help help 的宾语补足语。的宾语补足语。LessonOne 3.Youve got to let people know what it is 3.Youve got to let people know what it is that youre doing,not only so that you can that youre doing,not only so that you can advance your career,but so that people can advance your career,but so that people can use your expertise and services.use your expertise and services.你需要让人们知道你在做什么，这样不仅可以让自己的职你需要让人们知道你在做什么，这样不仅可以让自己的职业有更好的发展，而且人们还可以利用你的专业知识和你业有更好的发展，而且人们还可以利用你的专业知识和你的服务。的服务。what it is that youre doingwhat it is that youre doing你正在做的是什么，你正在做的是什么，whatwhat引起的是一个名词从句，引起的是一个名词从句，做做knowknow的宾语；的宾语；it it 是先是先行代词，代替后面的行代词，代替后面的that youre doingthat youre doing。由。由not not onlybut onlybut 连接的两个连接的两个so thatso that引起的状语从句都用来引起的状语从句都用来表示结果。表示结果。LessonOne4.To effectively delegate,you must first To effectively delegate,you must first believe the person whos taking over the task believe the person whos taking over the task can complete it well,even if the path or the can complete it well,even if the path or the solution itself differs from what you wouldve solution itself differs from what you wouldve done.done.要有效地放权，首先必须相信，接管任务的人能够很好完要有效地放权，首先必须相信，接管任务的人能够很好完成工作，即便他所采取的方式或解决方案与你有所不同。成工作，即便他所采取的方式或解决方案与你有所不同。whos taking over the task can complete it whos taking over the task can complete it wellwell，定于从句，修饰前面的名词，定于从句，修饰前面的名词personperson。even ifeven if引引起让步状语从句，在这个从句中含有一个名词从句起让步状语从句，在这个从句中含有一个名词从句what what you wouldve doneyou wouldve done，做，做fromfrom的宾语。的宾语。http:/ in the E-commerce Fields 1派派生生法法：英语单词最基本的部分叫做词根。它是单词中不变化的部分。表达那个词的最基本的意义。它的前面和后面都可以接上词头和词尾，也叫做前缀和后缀。（1）前缀通常用来引伸或转变那个词的意义。例：LessonOne前缀例词ad-加添；到add添加;adjoin接；贴；addition加anti-反对；抗antimagnetic抗磁的;antifreeze防冻auto-自己；自（动）automatic自动的;autodetector自动检波器co-一起；共；和co-exist共存;co-operate合作;cohesion凝聚con-共同；一起（在l前为col-；在m,b或p前为com-；在r前为cor-）connect联结;combine结合;correlative有相互关系的hyper-超越；超级hypermedia超 媒 体;hypertext超 文 本;hyperfine超精度inter-在。间；相互interface接口；界面;internet互联网络;interconnect互相联络LessonOnemicro-微；小；百万分之一microcode微代码;microprocessor微处理器multi-多multimedia多媒体;multiprocessor多处理器;multiprogram多程序over-超过；过分overcharge过量充电;overload超载re-再次；重复recover再覆盖;reset再启动（热启动）;recheck再核对super-超superclass超类;superhighway超级公路;supersonic超音速的tele-远程的telegram电 报;teletext图 文 电 视；telemarketing电话购物un-不；未unable不能的;unequal不相等的;unstable不稳定的LessonOne（2 2）后缀通常用来改变一个词的属性。后缀通常用来改变一个词的属性。后缀通常用来改变一个词的属性。后缀通常用来改变一个词的属性。例：例：例：例：后缀例词-able形容词词尾）能的movable可移动的;programmable可编程的;scalable可缩放的-graph（名词词尾）表示写、画、记录结果或用具photograph照片;spectrograph分光摄像仪；monograph专题；论文-ity（名词词尾）表示的性质、状态；性possibility可能性;availability可用性-meter（名词词尾）计量仪器micrometer千分尺;telemeter测距仪;ammeter安培表-scope（名词词尾）探测仪器baroscope验压器;telescope望远镜；microscope显微镜LessonOne 2.合成法：由两个或两个以上的词组成一个复合词，其组成的部分之间有时用连词符号“-”连接，有时连在一起写，中间不用连词符号。他们可能是由形容词+名词，形容词+形容词，名词+形容词，介词+名词等等构成。例：LessonOnekeyboard键盘fanin扇入online在线hardware硬盘fanout扇出pull-down下拉software软盘login登录pull-up上拉download下载logout撤消lead-free无线的upload上载handshake握手jumper-free无跳线的point-and-click 点击user-centric以用户为中心的plug-and-play 即插即用end-user终端用户store-and-forward存储转发front-user前端用户LessonOne 3.缩缩合合法法：两个或两个以上的词通过各自裁减之后拼接成一个新词，它可能是两个词的前部拼接，可能是一个词的前部和另一个词的后部拼接，也可以将一个词的前部与另一个词拼接，以及其他部分的拼接。这样产生的新词往往兼有所参与组合的各个词的涵义。在计算机领域很多新词是通过这种方法诞生的。例：LessonOne新词参与组合的词e-commerce电子商务electric（电子）和commerce（商务）的缩合e-cash电子货币electric（电子）和cash（货币）的缩合ResEdit资源编辑器Resource（资源）和Editor（编辑）的缩合Compuser计算机用户computer（计算机）和user(用户)的缩合Codec编码译码器coder（编码器）和decoder（译码器）的缩合Fortran(一种高级计算机语言的名称)formula（公式）和translation（翻译）这两个词的缩合d-base数据库data（数据）和base（基地）的缩合LessonOne 4.4.缩缩缩缩写写写写法法法法：将将较较长长的的英英文文单单词词取取其其个个别别几几个个字字母母构构成成一一个个缩缩写写词词。缩缩写写的的规规则则不不尽尽相相同同，可可能能取取部部首首几几个个字字母母，可可能能取取首首尾尾两两个个字字母母，也也可可能能按按音音节节缩缩略略等等等等。缩缩略略词词的的形形成成是是约约定定俗俗成成的的，有有的的时时候候同同一一个个词词有有若若干干个个缩缩写写词词，也也有有时时候候一一个个缩缩写写词词可可能能有有好好几几个个不不同同的的解解释释。这这要要靠靠上上下下文文来来确确定意义。定意义。例：例：info=informat-ion信息ofc=office办公室ID=Identifica-tion身份证lab=laboratory实验室wk=week星期Fax=facsimile传真math=mathema-Tics数学bldg=build-ing楼ad=advertise-ment广告LessonOne还还有有一一种种情情况况是是将将一一组组词词缩缩写写，取取每每个个词词的的第第一一个个字字母母或或部部首首几几个个字字母母重重新新组组合合，成成为一个新词。如：为一个新词。如：IC集成电路卡integratedcircuitcardDES数据加密标准dataencryptionstandardPKI公钥基础设施publickeyinfrastructurePC个人计算机personalcomputerwww全球网worldwidewebBBS公告栏系统BulletinboardsystemUPS不间断电源uninterruptiblepowersupplyasap尽可能快地assoonaspossibleSVGA超视频图形显示阵列supervideographicsarrayLessonOne在电子商务活动中缩写词是常见的，如：在电子商务活动中缩写词是常见的，如：DSA=digitalDSA=digitalsignaturesignaturealgorithm;algorithm;DSSDSSdigitaldigitalsignaturesignature standard;standard;DES=dataDES=data encryptionencryption standard;standard;D-D-HTML=dynamicHTML=dynamicHTML;HTML;EDI=electronicEDI=electronicdatadatainterchange;interchange;EDIFACT=electronicEDIFACT=electronicdatadatainterchangeinterchangeforforadministrators,administrators,commercecommerceandandTrans-port;Trans-port;ECC=ellipticECC=ellipticcurvecurve cryptography;cryptography;IMAP=internetIMAP=internet messagemessage accessaccessprotocol;protocol;OCR=opticalOCR=opticalcharactercharacterrecognition;recognition;PKCS=public-keyPKCS=public-keycryptographycryptographystandard;standard;VPN=virtualVPN=virtualprivatenetworkprivatenetwork 等等。等等。LessonOneReading Materials(A)No free Wi-Fi-the No free Wi-Fi-the Biggest Biggest Tourist Tourist ComplaintComplaint Abstract:Abstract:A new survey conducted by A new survey conducted by accommodation group Thistle Hotels shows accommodation group Thistle Hotels shows that the average holidaymaker spends at least that the average holidaymaker spends at least an hour a day of their down-time logging on to an hour a day of their down-time logging on to social media portals or checking other favorite social media portals or checking other favorite websites and free wi-fi is very important to websites and free wi-fi is very important to holidaymakers.holidaymakers.Key words:Key words:survey;holidaymakers;free wi-fi survey;holidaymakers;free wi-fi LessonOneReadingMaterials(B)Free Wifi Abstract:Abstract:MDIF MDIF plans plans to to launch launch hundreds hundreds of of satellites satellites into into orbit orbit by by 2015,2015,and and provide provide the the user user to to share share free Wifi.free Wifi.Key Key words:words:MDIF;MDIF;satellite;satellite;free free Wifi;Wifi;sharing of datasharing of data返返 回http:/