系统创新方法系统创新方法 (5).pdf

黑白简约风模板By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek its fulfillment regardless of obstacles.By faith I By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek its fulfillment regardless of obstacles.By faith I创 业 认 识 的 演 进创业认识的演进创业认识的演进 按时间顺序，可以把对创业的认识分为三类：个体观 过程观 认知观问题 并不是所有的创业者都具备有上述特质，许多人不是创业者但也具备其中的大部分特质；对一个创业者应该具备多大程度的特质特征，没有做出解释；已有研究成果对哪些是创业者特质并不一致，或者创业者特质同实际的创业情况的关系也不一致。创业的个体观创业的个体观创业者能否培养（包括自我修炼？）创业知识技能能否传授？成功的创业者是一群天赋迥异的人，因此创业者是天生的，无法培养的?“我们成立了一个研究创业历史的专业研究中心，并为之奋斗了10年，在这十年里，我们执着于定义“谁是创业者”，但却从没成功过，因为我们每个人都有自己的定义，而且我相信，其他学者也都如此”哈佛大学创业历史研究中心主任 Arthur H Cole 教授创业者是一群特别的人吗？初生创业者的人文统计特征（初生创业者的人文统计特征（%）性别性别男67.9大专以上学大专以上学历所学历所学专业专业文史哲法律18.1女32.1经管35.1年龄年龄18-24岁27.0理工农医43.325-34岁42.6其他3.535-44岁16.8创业前职业创业前职业农民5.245-54岁7.3工人9.255岁及以上3.8公司或企业职员43.8平均年龄31.0教师1.7文化程度文化程度初中及以下9.2下岗工人4.7高中27.3科研人员1.5专科27.3军人1.2本科31.8学生15.3研究生及以上4.5其他26.6创新低风险厌恶对不确定性的包容成就导向独立掌控命运的意识心理特征：创业者的心理特性比天生特质重要的多，以下是最常用来辨别创业者的特性创业的过程观创业的过程观创业过程从阶段性活动来看，可分为机会识别和机会开发两大阶段，进一步细分为6个方面。1.产生创业动机 2.识别创业机会 3.整合资源 4.创建新企业或是新事业 5.实现机会价值 6.收获回报创业过程的Timmons 模型外生因素领导能力资本市场环境风险机会资源团队沟通商业计划合理和缺陷不确定性市场风险创意合理性不确定性资本市场关系创业的认知观创业的认知观创业认知 为人们用来做出有关机会识别、机会评价、新企业创建以及企业成长的评估、判断或决策的知识结构。创业认知研究者不是基于人格特质来区分创业者，而是揭示创业者的思维模式，认为特定的思维模式是竞争优势和个体差异的来源。认知偏见(Cognitive bias)指主体认识和处理各种信息并由此诱发的行为与客观实际不一致的表现。认知偏见在创业决策与行为中起到了重要作用，代表着“创业者思考、归因和获得决策的方式”。研究表明，创业者处理信息时出现的认知偏见主要包括：过度自信(Overconfidence)、控制错觉(Illusion of control)、事后明白(Hindsight bias)、小数法则(Law of small numbers)等。直观推断（Heuristics）一种基于经验的决策方式，从信息的重新组合分析中获得新的见解，从而更有效、更及时的利用机会。个体观个体观过程观过程观认知观认知观主要内容主要内容英雄、神话、人格剖英雄、神话、人格剖析析计划、预测计划、预测思维和行动思维和行动分析焦点分析焦点特质；天生还是后天特质；天生还是后天培养培养新企业创建新企业创建从事创业活动的决策从事创业活动的决策分析层面分析层面创业者创业者企业企业创业者和创业团队创业者和创业团队主要用语主要用语内部控制点、风险承内部控制点、风险承担倾向、成就需求、担倾向、成就需求、容忍模糊性容忍模糊性资本市场、成长、资本市场、成长、资源分配、绩效、资源分配、绩效、机会发现机会发现专家脚本、直观推断、专家脚本、直观推断、决策、心智模式、知决策、心智模式、知识结构识结构创业的类型创业的类型 机会型创业与生存型创业（机会型创业与生存型创业（GEM）机会型创业机会型创业是指在发现或创造新的市场机会下进行的是指在发现或创造新的市场机会下进行的创业活动。创业者把创业作为其职业生涯中的一种选创业活动。创业者把创业作为其职业生涯中的一种选择的创业；为了更好的机会的创业。如政府工作人员择的创业；为了更好的机会的创业。如政府工作人员“下海”；现有企业的职工辞职创业等。“下海”；现有企业的职工辞职创业等。生存型创业生存型创业是创业者把创业作为其不得不作出的选择，是创业者把创业作为其不得不作出的选择，是其必须依靠创业为自己的生存和发展谋求出路的创是其必须依靠创业为自己的生存和发展谋求出路的创业；为了生存的创业。业；为了生存的创业。基于初始条件的创业分类不确定性所需投资边缘型创业风险型创业与风险投资结合的创业公司内部创业革命型创业注：钱袋的大小=潜在的利润职业化管理外部融资基于价值创造的创业分类(Chirstian,2000）15自我雇佣个体摊贩服务个人目标服务组织社会目标小微企业网店等中小企业公司创业社会创业创新、超前行动、风险承担、自治、竞争复制型创新度低创新度高OEM改进型山寨消化吸收再创新革命型创业创新程度，以及所依托的创新类型创新驱动创业创业创业是一个连续光谱是一个连续光谱目录CONTENTS01 项目介绍02 公司介绍03 项目分析04 市场分析05 未来规划1项目介绍单击此处编辑您要的内容，建议您在展示时采用微软雅黑字体，本模版所有图形线条及其相应素材均可自由编辑、改色、替换。91.2%CALCULATORFirst:What is a Fast-Fish?Alive or dead a fish is technically fast,when it is connected项目一91.2%CALCULATORFirst:What is a Fast-Fish?Alive or dead a fish is technically fast,when it is connected项目二91.2%CALCULATORFirst:What is a Fast-Fish?Alive or dead a fish is technically fast,when it is connected项目三项目介绍We have many PowerPoint templates that has been specifically designed to help01+创始人CEOFirst:What is a Fast-Fish?Alive or dead a fish is technically fast,when it is connectedLorem Ipsum is simply dummy text of the printing and typesetting industry.项目负责人Lorem Ipsum is simply dummy text of the printing and typesetting industry.项目主管Lorem Ipsum is simply dummy text of the printing and typesetting industry.项目监督项目介绍We have many PowerPoint templates that has been specifically designed to help01First:What is a Fast-Fish?Alive or dead a fish is technically fast,when it is connected项目研究First:What is a Fast-Fish?Alive or dead a fish is technically fast,when it is connected项目创立First:What is a Fast-Fish?Alive or dead a fish is technically fast,when it is connected项目分配First:What is a Fast-Fish?Alive or dead a fish is technically fast,when it is connected项目实施项目介绍We have many PowerPoint templates that has been specifically designed to help01关于我们集团介绍公司介绍公司历史介绍公司的产品、展示自己的成把自己所要表达的信息组织在一组图文并茂的画面产品、不仅在投影仪自己所要演示幻灯片的软制作视频剪辑表达120个城市覆盖110万块电梯海报18万块电梯电视5亿人次日均到达项目介绍We have many PowerPoint templates that has been specifically designed to help012公司介绍单击此处编辑您要的内容，建议您在展示时采用微软雅黑字体，本模版所有图形线条及其相应素材均可自由编辑、改色、替换。Lorem ipsum dolor sit amet,consectetur adipiscing elit.Phasellus efficitur.项目计划By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek its fulfillment regardless of obstacles.By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to项目发展历史By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek its fulfillment regardless of obstacles.By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek公司介绍We have many PowerPoint templates that has been specifically designed to help02业务一By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek its fulfillment regardless of obstacles.By faith I mean a vision of good业务二By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek its fulfillment regardless of obstacles.By faith I mean a vision of good业务三By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek its fulfillment regardless of obstacles.By faith I mean a vision of good业务四By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek its fulfillment regardless of obstacles.By faith I mean a vision of good公司介绍We have many PowerPoint templates that has been specifically designed to help02项目前景Clarity Leads to Power.When were clear,were more effective.Our clarity reduces our mistakes and enables us to enlist thehelp of others.We are more powerful when we are clear公司介绍We have many PowerPoint templates that has been specifically designed to help02项目研发We have many PowerPoint templates that has been specifically designed.项目发展We have many PowerPoint templates that has been specifically designed.项目介绍We have many PowerPoint templates that has been specifically designed.项目规划We have many PowerPoint templates that has been specifically designed.91.2%CALCULATORBy faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek its fulfillment regardless of obstacles.By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek公司介绍We have many PowerPoint templates that has been specifically designed to help023项目分析单击此处编辑您要的内容，建议您在展示时采用微软雅黑字体，本模版所有图形线条及其相应素材均可自由编辑、改色、替换。Sample Text.Sample Text.Sample Text.Heading TEXT.项目可行性By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek its fulfillment regardless of obstacles.By faith I mean a vision of good项目规划By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek its fulfillment regardless of obstacles.By faith I mean a vision of good项目实施By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek its fulfillment regardless of obstacles.By faith I mean a vision of good项目分析We have many PowerPoint templates that has been specifically designed to help03我的目标是：By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek its fulfillment regardless of obstacles.By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek项目分析We have many PowerPoint templates that has been specifically designed to help0301OPTION02OPTION03OPTION04OPTIONFirst:What is a Fast-Fish?Alive or dead a fish is technically fast,when it is connectedContentFirst:What is a Fast-Fish?Alive or dead a fish is technically fast,when it is connectedContentFirst:What is a Fast-Fish?Alive or dead a fish is technically fast,when it is connectedContentFirst:What is a Fast-Fish?Alive or dead a fish is technically fast,when it is connectedContent项目分析We have many PowerPoint templates that has been specifically designed to help034市场分析单击此处编辑您要的内容，建议您在展示时采用微软雅黑字体，本模版所有图形线条及其相应素材均可自由编辑、改色、替换。WRITE A TITLE IN THIS SECTION市场可行性First:What is a Fast-Fish?Alive or dead a fish is technically fast,when it is connected with an occupied ship or boat,by any medium at all controllable by the occupant or occupants,a mast,an oar,a nine-inch cable,a telegraph wire,or a strand of cobweb,it is all theBUSSINESS91.2%CALCULATORBy faith I mean a vision of good on市场分析We have many PowerPoint templates that has been specifically designed to help04市场研究By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek its fulfillment regardless of obstacles.By faith I mean a vision of good市场分工By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek its fulfillment regardless of obstacles.By faith I mean a vision of good市场调查By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek its fulfillment regardless of obstacles.By faith I mean a vision of good市场调控By faith I mean a vision of good one cherishes and the enthusiasm that pushes one to seek its fulfillment regardless of obstacles.By faith I mean a vision of goodWE PROVIDE THE BEST SERVICES01020304市场分析We have many PowerPoint templates that has been specifically designed to help04STEP 01STEP 02STEP 03STEP 04First:What is a Fast-Fish?Alive or dead a fish is technically fast,when it is connected一期市场First:What is a Fast-Fish?Alive or dead a fish is technically fast,when it is connected二期规划First:What is a Fast-Fish?Alive or dead a fish is technically fast,when it is connected三期预算First:What is a Fast-Fish?Alive or dead a fish is technically fast,when it is connected最终决策市场分析We have many PowerPoint templates that has been specifically designed to help045未来规划单击此处编辑您要的内容，建议您在展示时采用微软雅黑字体，本模版所有图形线条及其相应素材均可自由编辑、改色、替换。2.10 3.00 2.50 3.00 3.80 6.00 2.60 5.00 4.20 5.00 3.20 6.00 1月2月3月4月5月6月7月8月9月10月11月12月PV流量统计2 0 1 7 年那是个配有低音专用扩音器的JVC大型收录机，旁边一堆磁带。管弦乐队正驱使华丽的管弦乐器演奏Taras Theme），店主在里边一面随音乐吹着口哨一面欢快地用蒸气熨斗熨烫衬衣。我在柜台前站定，招呼说“对不起，去年年底送来一条领带一直忘取了”。对于他那清晨9时30分静谧的小天地来说，我的出现无异于希腊悲剧中带来不幸消息的使者。未来规划We have many PowerPoint templates that has been specifically designed to help05致力精品项目THE BEST BUSINESS SERVICE PLATFORM制作演示幻灯片的软件能演示文稿把自己所要表达的图文并茂的画面中Clarity Leads to Power.When were clear,were more effective.Our clarity reduces our mistakes and enables us to enlist the help of others.We are more powerful when we are clear,and we are weaker when we are confused.未来规划We have many PowerPoint templates that has been specifically designed to help05SWOT竞争优势竞争劣势机会威胁Everyone that works here has a desire to create amazing user experiences.Being great at what you do is the cost of entry at Neue Swiss,what tends to get people hired is fit.When talented people fit well together they produce some pretty impressive stuff.We always strive to put the right people with the right skills on the right projects.There are no pitch teams,no“B”teams.WHAT DO YOU CONSIDER YOUR STRENGTHS AND WEAKNESSES?未来规划We have many PowerPoint templates that has been specifically designed to help05