(2.4.1)--Emerging_Respiratory_Viruses_COV.pdf
ModuleC:RiskcommunicationandcommunityengagementOveralllearningobjective:Todescribewhatstrategiesshouldbeusedtocommunicateriskandengagecommunitiestodetect,preventandrespondtoemergingrespiratoryviruses(MC1)Unit1:RiskcommunicationLearningobjective:Bytheendofthisunit,participantswillbeableto:describethekeyriskcommunicationconcernsforemergingrespiratoryviruses listatleastthreebarriersforeffectiveuptakeofhealthadvice,and identifykeyinterventionsforoperationalizingriskcommunicationduringanoutbreakorevent(MC2)Unit2:CommunityengagementLearningobjective:Bytheendofthisunit,participantswillbeableto:describeatleastthreereasonswhyrespondersneedtoengagecommunitiesduringanoutbreak listchallengesfacedincommunityengagement(CE),and describeapproachesforeffectivecommunityengagementindetecting,preventingandrespondingtoanoutbreakModuleC:Unit1:Riskcommunication3LearningobjectiveLearningobjectiveBytheendofthisunit,participantsshouldbeableto:describethekeyriskcommunicationconcernsforemergingrespiratoryviruses listatleastthreebarriersforeffectiveuptakeofhealthadvice,and identifykeyinterventionsforoperationalizingriskcommunicationduringanoutbreakoreventWHO2020 Thereal-timeexchange ofinformation,adviceandopinionsbetweenexpertsorofficialsandpeoplewhofacethethreat(fromahazard)totheirhealthoreconomicorsocialwell-being.4WhatdowemeanbyriskWhatdowemeanbyriskcommunications?communications?1 1WHO2020 Purpose everyoneatriskisabletotakeinformeddecisionstomitigate theeffectsofthethreat(hazard)suchasadiseaseoutbreak andtakeprotectiveandpreventivemeasures5WhatdowemeanbyriskWhatdowemeanbyriskcommunications?communications?2 2WHO2020 Domains communicationandsocialscienceinterventions;masscommunicationtocommunityengagementandinterpersonalcommunication6WhatdowemeanbyriskWhatdowemeanbyriskcommunications?communications?3 3WHO20207AnticipationandpreparednessEarlydetectionContainmentMitigationEpidemicamplificationControlOutbreak(localizedtransmission)Emergence(humananimalinterphase)RiskcommunicationinterventionRiskcommunicationinterventionpointsinepidemicsandpandemicspointsinepidemicsandpandemicsWHO20208 Humantohumantransmissioncanoccurinhospitals Infectionpreventionandcontrol(IPC)measuresareessentialtostoptransmissionandcontainanoutbreak ImmediateimplementationofIPCandearlyidentificationofpatientsareessential1.Theremaybecross-infectioninhospitalscaringforpatientswithinfection(nosocomialorhospital-acquired)transmissionKeyriskcommunicationconcernsKeyriskcommunicationconcernsforspreadforspread 1 1WHO20209 Forzoonoticviruses,initialcasesmayhavelinkstoanimals,animalproductsoranimalmarkets2.DirectclosecontactwithanimalsorconsumptionofrawanimalproductsKeyriskcommunicationconcernsKeyriskcommunicationconcernsforspreadforspread 2 2WHO202010Keymessengers/riskcommunicators Authoritiesandspokespersons Healthcareworkers Hospitalmanagementpersonnel NGOsandcommunityorganizations Influentialindividuals/groupsinthecommunity Travelandtourismsectors AnimalhealthofficialsKeymessengersoftheriskcommunicationKeymessengersoftheriskcommunicationmessagestothetargetaudiencesmessagestothetargetaudiences 1 1WHO202011Targetaudiences Generalpublic Healthcareworkers Patients,patientsrelatives,thecommunity,homecaregivers Individuals,familiesandinfluentialgroupsinthecommunities Travellerstoandfromaffectedcountries Populationwithanimalexposure Othervulnerablegroups,e.g.migrantworkersKeymessengersoftheriskKeymessengersoftheriskcommunicationmessagestothetargetcommunicationmessagestothetargetaudiencesaudiences 2 2WHO202012ExampleofamessagemapfortheExampleofamessagemapforthegeneralpublicinanoutbreakgeneralpublicinanoutbreak 1 1Keymessage1:Frequentlycleanhandsbyusingalcohol-basedhandruborsoapandwaterSupporting message1:Avoidtouchingyoureyes,noseandmouthwithunwashedhandsSupportingmessage2:Whenhandsarevisiblydirty,washhandswithsoapandwaterforatleast30seconds(orhumthe HappyBirthdaysongfrombeginningtotheendtwice)underrunningwaterandwipeyourhandsdrySupportingmessage3:Whenhandsarenotvisiblydirtyuseanalcohol-basedhandrubfor20secondsorwashhandswithsoapandwaterStakeholder:GeneralpublicinanemergingrespiratoryvirusoutbreakQuestion/concern:HowcanIavoidcontractingthevirus?WHO202013ExampleofamessagemapfortheExampleofamessagemapforthegeneralpublicinanoutbreakgeneralpublicinanoutbreak 22Keymessage2:Whencoughingandsneezingcovermouthandnosewithflexedelbowortissue throwtissueawayimmediatelyandwashhandsSupportingmessage1:Ifthereisnotissue,coughorsneezeinyouruppersleevesSupportingmessage2:Washhandsimmediatelyafterthrowingtissueawaybyusinganalcohol-basedhandruborsoapandwaterSupportingmessage3:Small dropletsthatcomeoutofyournoseormouthwhenyoucoughorsneezecancarrygermsStakeholder:GeneralpublicinanemergingrespiratoryvirusoutbreakQuestion/concern:HowcanIavoidcontractingthevirus?WHO202014ExampleofamessagemapfortheExampleofamessagemapforthegeneralpublicinanoutbreakgeneralpublicinanoutbreak 3 3Keymessage3:Ifyouhavefever,coughanddifficultybreathingseekmedicalcareearlyandshareprevioustravelhistorywithyourhealthcareproviderSupportingmessage1:Providethemwithyourtravelhistory theplacesyouvisitedSupportingmessage2:Informthemif youhavehadclosecontactwithapersonwithsuspectedorconfirmedinfectionSupportingmessage3:InformthemifyouhavevisitedananimalmarketorconsumedanimalproductsStakeholder:GeneralpublicinanemergingrespiratoryvirusoutbreakQuestion/concern:HowcanIavoidcontractingthevirus?WHO202015Practicehandhygiene Washhandswithsoapandwateroralcoholantisepticforatleast20 secondsbeforetouchinganypatientbeforeasepticprocedureafterbodyfluidexposurestouchingpatientssurroundingsbeforeandafterwearinganyPPE(personalprotectiveequipment)performhandhygieneafterhavingcontactwithrespiratorysecretionscontaminatedobjectsExamplekeymessagesforhealthcareExamplekeymessagesforhealthcareworkersworkers 1 1http:/www.who.int/gpsc/5may/Hand_Hygiene_Why_How_and_When_Brochure.pdf?ua=1WHO202016ExamplekeymessagesforhealthcareExamplekeymessagesforhealthcareworkersworkers 2 2Practicerespiratoryetiquette Coveryourcoughorsneezewithtissueanddisposeofitinthebin.Iftissueisnotavailable,coughorsneezeinyouruppersleeves Personswithrespiratorysymptomsmaybeaskedtowearmaskstoprotectothers Ensurethatyourhealthcarefacilityhastissuesandbinsfordisposingoftissuesinthepatientwaitingareas Dropletprecautionshouldbeobserved,e.g.wearamaskwhenexaminingpatientswithrespiratorysymptomsWHO202017ExampleofkeymessagesforExampleofkeymessagesforeveryoneeveryone 1 1 Washyourhandsfrequentlywithsoapandwater Coveryourmouthwithatissuewhencoughingorsneezing.Iftissueisnotavailable,coughorsneezeintoyouruppersleevesWHO202018ExampleofkeymessagesforExampleofkeymessagesforeveryoneeveryone 2 2 Seeyourdoctororhealthworkerifyoudevelopfever,severecoughwithin14daysafterreturningfromanoutbreakareaandprovideyourtravelhistory InformyourhealthcareworkerifyouhavecomeintoclosecontactwithapersonwithsuspectedorconfirmedinfectionorifyouhavevisitedananimalmarketorconsumedanimalproductsWHO2020 Healthcarepracticesandtakingcareofsickfamilymembers Healthcareseekingbehaviours Closefamilycontact,closelivingquarters Traditionalfoodsshouldbewell-cooked19BarrierstouptakeofhealthadviceBarrierstouptakeofhealthadvice 1 1CulturalandtraditionalpracticesWHO202020BarrierstouptakeofhealthadviceBarrierstouptakeofhealthadvice 2 2Trustorlackthereofinauthorities Areinformationsourcesreliable,credible?Trustinmessenger Aremessagesandguidancetothepublicconsistentacrossseveralchannelsinordertoamplifyrecommendations?WHO202021BarrierstouptakeofhealthadviceBarrierstouptakeofhealthadvice 3 3Lackofknowledgeonhowthediseaseistransmitted Humantohuman transmission Travelandtransportation Hospitals/healthcare Massgatherings ContactwithinfectedanimalsortheirproductsAsmoreislearnedaboutdiseasetransmission,communicationaboutthesetransmissionmethodsmustbeupdatedtothepublic.Untilthen,advicemustbestatedwithappropriateuncertainty.WHO202022BarrierstouptakeofhealthadviceBarrierstouptakeofhealthadvice 4 4Somepopulationgroupsmaynothaveaccesstoappropriateinformation Languages Notvisualoreasytounderstand NotonchannelsoftheirchoiceIdentifykeytargetaudiencesandusethelanguagetheyuseandthetrustedinformationchannelstheyprefer.Developcommunicationmaterialsandmessagesandtestthemwithmembersofthetargetaudience.WHO2020Befirst,befast,befrequentEarlyfirstannouncementessentialtobuildandmaintainpublictrust23Awarenessofthediseaseandthesituationiskey,especiallyamonghealthcareworkersandthepopulationsatriskBeproactiveininformationdisseminationwithfrequentupdatesBestpracticesforriskcommunicationBestpracticesforriskcommunication 1 1123WHO2020Helppeopletakeinformeddecisionstoprotectthemselves24Identifyandmanagerumours andmisinformationquicklyDevelopeasytounderstandmaterialsinlanguagesandpreferredchannelsofaffectedpopulationBestpracticesforriskcommunicationBestpracticesforriskcommunication 2 2456WHO2020Useamixoftacticsandapproachesforriskcommunication,including25 Mediacommunication Publicstatementsandannouncements Two-waycommunicationwithaffectedpopulations,suchashotlines,radiocall-inshows,monitoredandresponsivesocialmedia Massawarenessinitiatives(includingsuitableIECmaterial)Socialmobilizationanddirectengagementwithat-riskcommunities EngagementwithpartnersandcommunitiesBestpracticesforriskcommunicationBestpracticesforriskcommunication 3 3WHO202026 RiskcommunicationhastobepartoftheHealthOperationsoftheIncidentManagementSystem Developariskcommunicationplanwithconciseobjectives,clearoutcomeanddefinedresourcerequirements Findpeople,toolsandmoneyforoperationalizationOperationalizingriskcommunicationOperationalizingriskcommunication 1 1WHO202027Establish:communicationcoordinationmechanismearly,withregularinformationsharing rumourmonitoringwithkeystakeholdersandpartnerswithasystematicapproachtoshiftcommunicationstrategytoaddressmisinformation fast-trackmechanismforreleaseofinformation clearanceprocedures,channelsfordissemination,etc.OperationalizingriskcommunicationOperationalizingriskcommunication 2 2WHO2020WHO202028 Establishamechanismformonitoringthemedia,socialmediaandrumours,withclearlydefinedprocedurefortimelymanagementofmisinformationwhichmayescalateOperationalizingriskcommunicationOperationalizingriskcommunication 3 3
