(3.4.1)--2.4C2CE-commerceModel.pdf

Framework and Model of E-commerceC2C E-commerce Model1.Concept of C2C e-commerce2.Type of C2C e-commerce3.Revenue of C2C e-commerce4.Development trend of C2C e-commerceCustomer to Customer(Consumer to Consumer)C2C represents a market environment where one customer purchases goods from another customer using a third-party business or platform to facilitate the transaction and they typically make their money by charging transaction or listing fees1.Concept of C2C e-commerce modelCustomer/ConsumerCustomer/ConsumerC2C2.Type of C2C e-commerce(1)Online auctionl Fixed price:the seller set the price of goodsl Reverse auction:the seller offers the buyer lowest price for the goodsl Online English auction:the goods are awarded to the highest bidder within the time limitl Online Dutch auction:reversed English auctionl Vickery auction:the highest bidder can buy the products at the second highest price.l Group buying:the more people buy,the lower the price2.Type of C2C e-commerce(2)Third-party trading platformIndependent third-party platform such as Taobao.(3)Classified advertisingClassified advertising is a collection of many small ads,such as ,etc.3.Avenue of C2C e-commerce(1)Membership feeC2C website charges a certain fee for registered members(2)Transaction commission C2C website draws a percentage of fee from the transaction amount as commission.(3)AdvertisingThe sales of advertising(4)Value-added servicesKeywords ranking.4.Development trend of C2C e-commerce(1)C2C and B2C will coexist for a long time.In 2018,the sales of C2C accounted for nearly 40%of retail e-commerce,while the sales of B2C accounted for nearly 60%.(2)B2C will replaces C2C in the future.B2C has more obvious advantages in product and service quality.Framework and Model of E-commerceC2C E-commerce Model