高中英语模块四unit1 Reading 2课件译林牛津必修4.ppt

dvertisingAUnit 1Reading 22021/8/11 星期三1Language items2021/8/11 星期三2Revision(Fill in the blanks)Advertisements,which often use p_ language and e_ images,play an important p_ of our lives.There are two main t_ of advertisements.One is called c_ advertisements,which are meant to p_ a product or s _.But they dont tell c_ the c_ truth.Another one is called PSAs,which use a_ and o_ images and c_ language,are often placed for f_.They d_ with many social i_,which often affect public w_.ersuasivexcitingartypesommercialromoteustomersompletettractiveriginalreativereeealssueselfareervice2021/8/11 星期三3Language focusbe used to do research on play tricks onShare with encourage sb.to do sth.believe in lie for free protect from intend tobe aware of connect with fall for 2021/8/11 星期三41 We are so used to them(line 1)be used to do/doing sth.-get accustomed to used to-happened in the paste.g.I am not quite used to living here/city life.I used to live in Nanjing.Ex:The new machine _production.However I_it.A.is used to increase;am not used to controllingB.is used to increasing;dont used to controlC.used to increase;dont used to controlD.used to increasing;am not used to control A2021/8/11 星期三52 I did some research on（line 2)to share with you.(line 3)research:1)n.do/conduct research on:我正在做关于广告的研究。2)V.to study商人研究市场很重要。I am conducting research on advertisements.Its important for a businessman to research the market.2021/8/11 星期三6share with:use sth.together withe.g.Id like to share my book with you.PracticeShe _ my troubles as well as my joys.A.shares with B.shares(in)B2021/8/11 星期三73 encourage peoplebelieve in an idea(line 6)encourage sb.to do sth.Dont encourage bad habits in a child.老师鼓励她看英文电影。believe in:to have firm faith inMany people dont believe in God.Practice:believe/believe in I dont _ ghosts.I _ that stories of ghosts were made up by human beings.The teacher encouraged her to watch English films.believe inbelieve 2021/8/11 星期三84 for free,and are intended to(line 11)for free:free of charge/without paymentYou can take the ticket for free.每个孩子都会得到一本免费的书。intend to:design/mean to do sth.I intended to do it,but Im afraid I forgot.What he said at the meeting _ make us to support his idea.A.intended to B.intends to C.was intended to D.is intended to Every child will get a book for free.C2021/8/11 星期三95 China has strong laws to protect people from(line 14)protectfromkeep sb/sth safe fromWe should protect the earth from pollution.人们通常戴太阳镜以妨眼睛被太阳灼伤。More similar phrases:People usually wear sunglasses to protect their eyes from being burned by the sunlight.protect/prevent(from)stop/keepfrom2021/8/11 星期三106 from advertisements that lie or(line 14)lie:lied(pt,pp),lying(pres p)vt.说谎 to sb.about sth.She was lying!She lied to me about her age!lie:lay(pt)lain(pp)lying(pres p)vi.平躺He has lain in bed since this morning.lay:laid(pt,pp)laying(pres p)vt.放置He laid his hand on my shoulder.Practice He _ the book on the desk and told me that he had _in bed for the whole morning.But I knew that he was _ to me.laidlainlying2021/8/11 星期三117must be aware of the methods(line 16)be aware of:realizing sth.that existsAre you aware of the importance of learning a foreign language?你知道是什么时候了么？be aware that:having knowledge of sth./sb.She became aware that something was burning.我很清楚吸烟有害健康。Are you aware of the time?Im well aware that smoking is bad for our health.2021/8/11 星期三128 connect them to the food(line 25)connect:bring together/joinThe two cities are connected by a railway.She is connected with a famous family.You should not connect the two different things to each other.我这就给你接通王先生的电话。connection:n.in connection with他们与这个案件有关联。Ill connect you with Mr.Wang immediately.They are in connection with the case.2021/8/11 星期三139 We must not fall for this kind(line 26)fall for sth.:to be trickedYou should be clever enough not to fail for his tricks.他说他是学生,我信以为真。fall for sb:be attracted to sb.They met,fell for each other and got married six weeks later.More phrases about fallHe said that he was a student and I fell for it.2021/8/11 星期三14 fall down:The plan fell down because it proved to be too expensive.failfall into sth:You can not fall into the bad habitsmoking a lot.develop sth.fall off:The production has fallen off since last month.decreasefall to doing sth:They fell to thinking about what had happened to them.begin to do sth.2021/8/11 星期三1510 ads play tricks on(line 28)play tricks on:play a joke on Children,as well as adults,usually playtricks on each other on Halloween.老师要求我们不要再捉弄对方了。The teacher asked us not to play tricks on each other any more.trick:V.trick sb.into doing sth.She tricked him into giving her all his money.2021/8/11 星期三16 Consolidation:1 You should _ your books_ your desk-mate.2 I _ getting up early in the morning.3 He _ finish the project ahead of time,but he failed.4 I will never _ the words of door-to-door salesman.sharewitham used tointended tofall forbe used to do research on play tricks onsharewith encourage believe in liefor free protect from intend tobe aware of connect with fall for 2021/8/11 星期三175 I never _ God.6 She _ the danger around her.7 You will get a book _.8 The teacher asked us to _ environment protection.9 The special clothes will _ you _ being attacked by wild animals.be used to do research on play tricks onsharewith encourage believe in liefor free protect from intend tobe aware of connect with fall for believe in is aware offor freedo research onprotectfrom2021/8/11 星期三1810 You are actually _ her laziness if you do everything for her.11 She _ to us about what she did just now.12 Dont _ me!I am angry!13 If you _ the machine _ the electricity,it will work.be used to do research on play tricks onsharewith encourage believe in liefor free protect from intend tobe aware of connect with fall for encouragingliedplay tricks onconnectwith2021/8/11 星期三19 Consolidation1.We _ them that we often do not even realize how frequently we come across ads in a day.2.After I _ on advertisements,I have some very important information to _ you.3.Ads uses persuasive language and exciting images to _ buy a product or service.4.Commercial ads are charged while PSAs are _.5.PSAs _ educate people about health,safety,or any other social issue.6.However,we must _ the methods used in advertisements to try and sell us things.7.As you remember the words freshest food,you of course _ the food in the supermarket.8.Not all ads _ on us though.9.Thank you for offering me such useful advice and I_ it.10.Many advertiser try to _ buying a product or a service.are so used to do some research share with encourage people to for freeare intended tobe aware of connect them to play tricks on am quite satisfied with trick customers into 2021/8/11 星期三20Homework:1 Finish A1 and A2 on Page 90.2 Write a short passage with the phrases we learnt in this lesson.2021/8/11 星期三212021/8/11 星期三22