(精品)Reading(1)：Advertisements.ppt

Unit 1 Advertising Reading Advertisements Language points ReviewStructure of the text:expository writing 1.Introduction to ads 2.Body 3.Conclusion:_!What is an ad?2.Does an ad tell people the complete truth?Public service adsDont be a slave to adsDiscussion1.What do commercial advertisements aim to do?2.What are public service advertisements meant to do?Commercial advertisements are meant to promte a product or service.They are meant to educate people about health,safety,or any other problem that affcts public welfare.Language points1.We are so used to them that we often do not even realize how many we see and hear in a day.be used to doing sth 习惯于做习惯于做.be used to do sth 被用来做被用来做.used to do sth 过去常常做过去常常做.We used to being good friends,but fell apart a year ago.bePSAs are used_(educate)us lead better lives.We are used to _(use)chopsticks.2.I did some research on advertisements,and have some very important information to share with you.do research on 研究，考察研究，考察 I have done some research_ how to improve English.to educateusingon3.An advertisement uses words and pictures to persuade people to buy a product or service,or to believe in an idea.persuade v.说服，劝说，使信服说服，劝说，使信服persuasion n.persuasive adj.persuade sb to do =persuade sb into doing sthAfter a little _(persude),he agreed to come.I tried to persuade my friends into _(accept)him.I managed to persuade my friends _(accept)him.4.A commercial advertisement is one which someone has paid for to advertise a product or service.pay for 为为.而付钱，为而付钱，为.付出代价付出代价advertise v.advertising n.advertisement n.Language pointspersuasionacceptingto accept5.PSAs are often run for free,and are meant to educate people about health,safety,or any other problem that affects public welfare.for free 免费免费be meant to 目的是，皆在目的是，皆在 =aim tomean v.meaning n.meaningful adj.meaningless adj.safe adj.safety n.affect v.effect n.We are meant_(persuade)them to obey the rules.What a _(mean)experience.The police aim to keep the _(safe)of the public.Advertisements have key _(affect)on our lives.Language pointsto persuademeaningfulsafetyeffects6.There are laws to protect ppeople from advertisements that cheat people.protect v.保护，防卫，警戒保护，防卫，警戒 protection n.保护，防卫保护，防卫protect sb from doing=stop/prevent sb from doing保护保护.,不受不受.之害之害We should protect enviroment from _.(pollute)cheat v./n.欺骗，诈骗欺骗，诈骗/骗子骗子cheat sb into doing sth 欺骗某人做欺骗某人做.cheat in/at 在在.中作弊中作弊Several students were moved from school for _(cheat)in examination.He cheated her into believe what he said.believingLanguage pointsbeing pollutedcheating7.However,we still must be aware of the skilful methods used in ads to try and sell us things.be aware of 意识到意识到.make sb aware of 使使.意识到意识到skilful adj.有技巧的，熟练的有技巧的，熟练的 used in ads PSAs are a good way to make people aware _the dangers.8.This statement tries to fool you into assuming that the toothpaste cures bad breath,yet it does not say that.fool sb into doing sth =cheat sb into doing sthThe boss fool the employees into get more work yesterday.fooled gettingLanguage pointsof9.You are proud of you cooking,so shouldnt you buy the very freshest food?be proud of 对对骄傲骄傲fresh adj.10.The grocery just hopes that when you read the ad,you will feel pleased with the nice comment,remember the words freshest food,and make a mental connection with the food in the grocery.feel pleased with=be pleased with 对对满意满意be pleased to do sth 乐意做乐意做I felt pleased _ their service.I am pleased to giving you some useful advices give adviceLanguage pointswith11.We must not fall for this kind of trick.fall for 上上.当，受当，受.骗骗 fall in love with 爱上爱上 fall behind 落后落后 fall down 倒下，坍塌倒下，坍塌 fall asleep 入睡入睡Youd better learn English well,or you will fall _.trick n./v.骗局，玩笑骗局，玩笑 /诈骗诈骗play tricks on/upon.欺骗欺骗.，捉弄，捉弄.trick sb into doing sth 欺骗欺骗.做做.Not all ads play tricks _us though.There is no doubt that some advertisements trick the customers _buying their products.Language pointsonbehindinto12.,and since then various types of PASs have appeared around the country.various adj.各式各样的各式各样的 variety n.种类，多样种类，多样There are _(variety)methods to learn English.13.These ads deal with widespread social concerns.deal with 涉及，关于，处理，应付涉及，关于，处理，应付He is used to dealing with various people in his job.Have you dealt with these letters yet?His poems often deal with the subject of beauty.concerns n.关注点关注点 concern v.关注，使关注，使担心担心Her health _(concern)her parents.Do you have any particular _(concern)today.be concerned about 对对担心、担忧担心、担忧Language points应付应付variousconcerns处理处理涉及涉及concerns14.There are also PASs that encourage people to support public service projects,such as Project Hope.encourage v.鼓励，激励鼓励，激励 encouragement n.鼓励鼓励encouraging adj.令人鼓舞的令人鼓舞的encourage sb to do 鼓励鼓励做做With a little encourage from his parents she should do well.encouragement heWhat an _(encourage)speech.15.When you smoke cigarettes,you are slowly killing yourself.All of these ads are meant to benefit the publicslowly killing 慢性自杀慢性自杀benefit the public 有益大众，有益大众，便民利民便民利民beneficial adj.有益的，有利的有益的，有利的All of PASs aim to _(beneficial)the public.Language pointsencouragingbenefit16.When it comes to advertisements,we must all use our intelligence and not be a slave to e to 达到，进入，合计，总共，意识到，苏醒达到，进入，合计，总共，意识到，苏醒When she came to herself,she couldnt recognize anyone.The bill of our dinner came to 400 yuan.intelligence n.智力，智商智力，智商,情报，情报，情报人员情报人员CIA=the central Intelligence Agency 中央情报局中央情报局IQ-intelligence quotientEQ-emotion quotient intelligent adj.聪明的，有才智的，聪明的，有才智的，He is a high intelligent person.highlyLanguage points苏醒苏醒合计，总共合计，总共Conclusionbe used to doingdo research onpersuade sb.to do run for freebe meant to doaim toprotect sb.from (doing)sthbe aware ofeven if/thoughfool sb into doingbe proud of feel pleased withfall for this kind of trickmake a mental connection with习惯于做习惯于做做研究、调查做研究、调查劝服某人做劝服某人做免费投放免费投放目的是，皆在目的是，皆在目的是，皆在目的是，皆在保护保护，不受，不受之害之害意识到意识到即使即使,虽然虽然欺骗某人做欺骗某人做为为骄傲骄傲对对满意满意上上当当与与建立心理上的练建立心理上的练习习Conclusionplay tricks on sb.various types of PSAsdeal withslowly killing yourselfProject Hopelead better liveseducate peoplebenefit the publicbenefit fromwish to dowhen it comes to sth/doingused to doattractive picturessocial concerns欺骗欺骗/捉弄捉弄各式的公益广告各式的公益广告涉及，处理，应付涉及，处理，应付慢性自杀慢性自杀希望工程希望工程过上更好的生活过上更好的生活教育人民教育人民受益大众，造福人类受益大众，造福人类从从获益获益希望去做希望去做当提到当提到/谈道谈道时时过去常常做过去常常做吸引人的照片吸引人的照片社会关注点社会关注点Homework:1.Reading exercise.2.Recite the passage.3.Preview the next part.Thank you!