《战略管理》课程简介（本科）.docx

战略管理课程简介课程英文名Strategic Management课程代码Q1103Y10学分2总学时32理论学时32实验/实践学时0先修课程管理学原理适用专业公共事业管理内容简介 （中文）战略管理是管理学科体系中的一门重要学科。战略管理的主要研究对象 是:实现企业可持续发展，建立和维持企业目标及其外部环境和内部条件三者之间的 动态平衡的问题。战略管理主要从战略内容和战略过程两个方面对战略管理问题进 行研究。战略管理是公共事业管理专业的学科基础课程。战略管理主要内容包括 战略管理概述、战略类型与选择、公司战略、竞争战略、职能战略、国际经营战略、 战略实施、战略评价和战略变革等。战略管理先修课程为管理学原理。通过本课 程学习，使学生了解战略管理研究的对象和内容、战略管理思想的发展历史以及理 解战略管理学的基本概念，掌握战略管理的基本理论与基本方法，培养学生用战略 眼光分析问题的意识。内容简介 （英文）Strategic management is an important subject in the management subject system. The main research object of strategic management is the dynamic balance between three parts: achieving sustainable development of the business, establishing and maintaining business goals, external environment and internal conditions. Strategic management mainly studies strategic management issues from two aspects: strategic content and strategic process. Strategic management is the subject foundation course of public affairs administration. The main contents of strategic management include strategic management overview, strategic types and options, corporate strategy, competitive strategy, functional strategy, international business strategy, strategy implementation, strategic evaluation, and strategic change. Strategic management's prerequisite course is principles of management. Through the study of this course, students can understand the object and content of strategic management, the development history of strategic management ideas , the basic concepts of strategic management, can master the basic theories and basic methods of strategic management and students* awareness of problem analysis through strategic vision can be cultivated.执笔人审定人制定时间2022年3月