《电子商务》课程简介（本科）.docx

电子商务课程简介课程英文名Electronic Business课程代码S0802Y03学分2总学时32理论学时32实验/实践学时先修课程适用专业产品设计、工业设计内容简介 （中文）（200字左右,应包含本课程的地位、目标及主要内容,课程内容不要写章节编号） 本课程是产品设计、工业设计专业本科生的学科选修课程。通过本课程的学习， 让学生了解电子商务的发展现状及趋势，对电子商务有个准确清晰的认识，理解电 子商务这种互联网时代的商业新模式，树立品牌建立、设计推广、网络营销的意识； 培养能够结合产品设计特点，将展示设计、摄影、设计心理、设计调查等所学应用 在电子商务领域的能力；内容包括：电子商务概述、电子商务系统及影响、网络营 销、电子商务的设计要素等。内容简介 （英文）This course is a product design, industrial design professional undergraduate discipline elective courses. Through this course, let students understand the status quo and development trend of electronic commerce, there is a clear and accurate understanding of e-commerce, the new business model of electronic commerce this understanding of the Internet era, brand building, design and promotion, network marketing consciousness; culture can be combined with the characteristics of product design, will demonstrate the ability to design, photography design psychology, design, survey the application in the field of electronic commerce; include: overview of electronic commerce, electronic commerce system, and the influence of network marketing, e-commerce and other design elements o执笔人审定人俞书伟 制定时间2022年3月3日