2023年外贸业务员 开发客户开发信.docx

2023年外贸业务员 开发客户开发信 第一篇：外贸业务员 开发客户开发信 主动给买家举荐新样： Dear *,As Christmas/New year/* is coming, we found * has a large potential market.Many customers are buying them for resale on alibaba or in their retail stores because of its high profit margin.We have a large stock of *.Please click the following link to check them out.If you order more than *pieces in one order, you can enjoy a wholesale price of *.Welcome you to inquiry more about our items, thanks.Regards 译文：随着圣诞节/新年/*的来临，我们觉察*产品拥有一个大型潜在市场。我们有大量的畅销的*产品。请单击下面链接查看它们。假如你一个订单购置*件我们可以给批发价格。欢迎垂询我们更多的产品，感谢您的惠顾。 模板一： Dear Sirs,Through *Business forum或者其他网站、展会等,we get your email address that you are in the market for metalwork.We would like to introduce our company and products, in the hope of establishing business relations with you.We are factory specializing in the manufacture and export of shoring props, scaffolding, coupler and protect hurdle.We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufacturer, we are the source.You are welcome to visit our website:which includes our company profiles, history and something latest designs.Should any of these items be of interest to you, please let us know, We will be happy to give you details.As a very active manufactures, we develop new designs nearly every month, If you have interest in it, its my pleasure to offer news to you regular.Best regard 模板二： To Purchase Manager From Date day,month ,year Subject Dear Sirs: I got your name and address from Internet and knew you are one of the largest importers in *, which is within the scope of our business.Take this opportunity, we introduce our factory, as one of the biggest manufactures of *.We export large quantity to *,* and* countries, deal to high quality and reasonable price.We are ready to refer you our favourable price and relative samples, for quality evaluation and marketing activities.Should you have interest of items mentioned above? Kindly let us know by return mail.For getting all the detailed information, you are invited to visit our web site: :*.Looking forward to hearing from you soon.Best regards.Sincerely,Looking for your reply * Add: * Tel:+86-* Fax:+86-* Email: * Website：* 模板三： TO:* FROM:* SUBJECT:* DATE:* Dear Sir,Your name and address has been recommended to us by* As being one of the most potential importers in your country, and we take the liberty to write you with the earnest desire of having the opportunity to enter into business relation with you.We are one of the leading manufactures of*in * Ascribed to our excellent quality control and competitive price, our products have won a good reputation both at home and abroad.Enclosed please find our company data and web site for yourreference, and we hope you will find some items interesting.We shall be pleased to provide you our best prices and deliveries.For further information you may need, please let us know.Your courtesy and early reply will be appreciated.Yours Faithfully,* 译文：* 收件人：* 寄件人：* 主题：* 日期：* 由*的举荐得知您的名址，贵公司在您的国家一向被敬重为最有潜力的进口商之一，在此我们写信给您真诚的想要有机会与贵公司建立商务关系。本公司在*(地区)多年来始终是*产品的制造商，基于卓越的品质控管以及具竞争力的价格，我们的产品赢得国内外的好评。随函附上我们公司的资料及网址谨供参考，盼望您能找到一些感爱好的产品。我们将乐于供应您最好的价格及交期。如需更进一步信息，请让我们知道。感谢您的好意，并期尽早回复。 *.敬上 其次篇：外贸开发信 开发信范文： Hi Kelvin，Glad to hear that you're on the market for flashlight and other promotional items.This is C from * Ltd in China.We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you! Please find the pictures with models and different packaging in attachment.An American guy purchased this model in BIG quantity last year.I would like to try now, if it's suitable for Europe.FREE SAMPLES can be sent on request.Call me, let's talk more! Thanks and best regards, C * Ltd Tel: * Fax: * Mail: * 澳大利亚总裁教你写开发信(3.28号更新，对你以后写开发信会有启发) 怎么我发了一堆的信，立即收到两封回信了。都是说和他们现有的供应商合作很快乐。不盼望有第三者打扰。 这是他今日3月28号的回信，附上中文翻译。 Hello XX，You are quite correct I am extremely busy every day and I would imagine so other business men.I have talked to other men in similar business to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.Im not sure if I can help you but I have a few suggestions re email marketing. If you send emails to new companies I would include a list of customers that you currently export to in various countries I would also include customer testimonials from your buyers.This are very powerful and give you credibility. Try to word your email differently from all the other suppliers.They all look and sound the same so most of them will be deleted or ignored immediately If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer.If you dont then you will be rejected just like all the others.Remember that companies like us and others who import product are very concerned about quality control of products.Unfortunately China has gained a reputation as a supplier of cheap but poor quality products.Price is always important but it is not the MOST important part of a product.Regards，你说得没错，我确实很忙，而我信任其他的生意人也都很忙。我曾经和我的同行探讨过关于邮件的问题，他们也认为这些出口商的推销信实在令人厌烦又奢侈时间。 我不知道我是否可以帮得上你，不过我可以给你在写开发信上提些建议： 1，列出在世界各国中，你和哪些进口商合作, 2, 写出进口商对于你产品的评价，这是相当有重量的，可以增加你的信誉度，3，写的邮件要尽力别出心裁。老调重弹，缺乏新意的信只会被立即拉进垃圾箱。假如你想引起进口商的留意，假如你盼望进口商阅读你的邮件，你要别出心裁！让你的邮件显得好玩，抓住你的潜在客户的眼球。假如你不这么做，你只能和别的出口商一样被拒绝。 请留意，进口商对于产品的质量限制是相当在意的。缺憾的是，中国产品虽然廉价，质量却不过关却是名声在外了。价格很重要，但确定不会是一个产品的最重要因素。 Regards，外贸开发信的优劣评判标准 外贸营销人员实际发信状况的调查，大多数人每天发信在50封以上。写作得特殊好的外贸开发信，应当有5%以上的回复比例，但是假如是1%或2%回复的状况，也算可以的成果了。假如低于1%，就值得你好好进行认真细致的深化检讨，或是花钱请相关专家供应切实的修改建议和看法。 所以，你不要期望通过外贸开发信一朝成就你的外贸事业。很多时候，你发了100封邮件才有一个回复照旧属于正常范围。有些人一天发300封邮件，但是效果很不明显。假如是群发邮件，出现这种状况也不是特别的稀奇。假如你都是一对一的有针对性地发送外贸开发信，有回复的比例应当比较高，至少应当不低于5%，除了有爱好的回复，还包括礼貌拒绝的回复。 外贸开发信是否有效的唯一标准是：回复率与下单率。 从外贸实践中看，随着国际贸易竞争的激烈、外贸开发信的泛滥，导致胜利率不断地下降。外贸开发信就象体育竞赛一样，谁的进攻实力强，谁就简洁得分；谁的防守失误少，谁就简洁取胜。客观地讲，外贸开发信是个苦差事，所以基本都是些外贸菜鸟在操作，由于实力缺乏而错误百出。 竞争是个相对的概念，在中国外贸营销的总体水平极差的条件之下，你只有尽量少犯些错，就能超越同行。以下是排列的是：针对潜在客户的、主动性质的外贸开发信所可能有的错误，以及其扣分标准。若按100为总分的话，很多外贸开发信都是负分状态！请比照检查并切实改良。 外贸开发信撰写之大错战略层面，一个扣30分： 1缺失标题，或标题很弱、缺乏冲击力：对方根本没有爱好点开 2过于自我的看法，没有突出“you“：被视为没有任何价值、马上被删 3假大空文风、企业口号式宣扬：令人厌恶、被当成骗子或弱智 外贸开发信撰写之中错策略层面，一个扣20分： 1低声下气、缺乏底气：清朝灭亡已97年了，奴才还占据了CCTV的荧屏与很多人的思想。生意不是求出来的，而是主动争取去做出来的。所以，外贸开发信要写得礼貌但不要卑下。2缺乏行动召唤：不是报个网站链接给对方就万事大吉了，要充分说明，对方为什么要看你的网站？ 3老古董文：见绝大部非常贸函电教材。 4技术资料堆砌：再廉价再高质，不与对方的想法联系起来，别人不会有爱好。5文体或调子随便而为：外贸开发是肃穆的商业行为，要亲切自然但不是率性随便。6其它：短暂想不起来，看到再补充 外贸开发信撰写之小错执行层面，一个扣10分： 1空格错用、乱用 2s 漏用、错用 3语法错误 4拼法错误 5中式英语 6内容或事实错误 7字体、色调出错 8其它 外贸开发信改良建议： 1先做简洁的！养成反复检查全部单词、语句、标点符号的优良习惯。细小方面要坚决做到零错误！ 2再做最有价值的战略探讨：对方是谁？对方盼望的是什么？确定不是很多人所习惯啰嗦的 we we we our our our I I I 等字眼 外贸开发信发送之心态 1主动发信：在不降低质量要求的状况下，多多发送，每天发送。这是获得大量潜在客户的根本方法。 2耐性等待：无谓的担忧和期盼是奢侈时间，发了之后就是等待，收获是自然而然的。要想有多的回复，就只有在深化探讨外贸开发信写作技巧的基础上，尽量多发送、不间断地发送，要信任“功夫不负有心人的古训。 3细心回复：外贸开发不是一锤子的买卖，第一封开发信得到的往往只是询问式的回音，需要你根据不同的状况，预先组织好相关的文字，再针对对方的询问细心做出精准的回复。微小环节确定成败，不要让好不简洁得来的潜在客户第一声回音，变成最终一次的绝响。 4规律跟进：需要按确定的时间间隔和内容，不断有规律地跟进客户。留意行业新闻、节假日、客户生日等有意义的日期，这些都是跟进的好时机。作为专业的外贸企业和外贸人员，你要定期准备联系客户和潜在客户的通讯newsletter，用以共享信息、联络感情。 阿里上面需要的是曝光量，你的产品越多，被阅读到的概率越大，收到询盘的概率就越大。可以把同一个产品发好几十遍，但是关键词设置不一样，第一个可以设成cellphone accessory，其次个设成mobile charger，第三个设成charger，第四个设成mobile accessory，第五个设成promotional charger，第六个干脆设promotion，第七个设premium，第八个设gift，第九个设promotional gift，第十个设souvenir，第十一个设mini gift，第十二个设usb charger，第十三个设usb item，第十四个设promotional item，总之一个产品你重复发个几十遍，设的关键词不一样，那不同的客人输入不同的关键词都能搜到你。曝光量快速增加后，询盘自然大大多起来了 价格谈判： 要你做sales，价格恒久是一个绕不开的话题。老外恒久都会嫌贵，做生意的老手更懂得如何一轮一轮砍价，为自己争取最大利益。 我以前听到这句话，总会笑笑，然后对老外说，“I think so, that's a little expensive, but. 先同意他的观点，表示价格确实有那么一点点贵，但是。请留意，他说too，我说a little，这样一来，你一同意他的观点，你们之间的谈判气氛就会略微不那么惊慌。然后等你转折以后，你要做的就是“让他有赢的感觉！你可以说明给他听，我们的产品为什么要卖这个价钱，差异在哪里，优势在哪里。假如他嫌贵，你可以在改动某些材料、配件甚至包装的状况下把价格降下来，但是你不盼望他选购这样的产品。 然后你可以给他适当的调整一些微小环节，换一套方案，然后给他有赢的感觉。 价格谈判的核心就在于双方都要有赢的感觉。对方感觉自己赚到了，订单就会给你了。假如你让他觉得吃了很大的亏，那你确定不是一个谈判高手！ 唉，留一个真实的案例吧，我以前在skype上和一个老客人的闲聊记录，大家看看： .Frank: C, that's increadible!Your price is too high!C: Frank, please, that is actually our best offer!I think it is very competitive in Germany.Frank: Joking? You quoted me EUR2.35, but my competitor bought from a middle man in Austria, just EUR2.15！ C: Hey, I also wanna support you to expand your market, but the price.Could you pls send me a sample for evaluation? I'll check why their price is too low.Frank: C, listen!I don't have time!The promotion date is Jul.15th, we have just two months！!C: What about doing a little change? For example, using silk printing instead of heat transfer, and using super heavy duty batteries instead of alkaline ones, the price will be EUR2.05 then.If ok, I'll send you PI right now.Frank: That's great!But if using super heavy duty battery, the quality maybe weak.C: Well, just changing the printing, but keep alkaline ones, EUR2.15/pc, okay? Frank: Please do EUR2.00, I'll give you order!3,000pcs!C: Give you 3% discount, EUR2.09/pc, 6,000pcs.Frank: You killed me!The quantity is too much!C: OK, keep EUR2.35/pc, 4,000pcs fixed, but we accept the freight to Hamburg.Frank: Really? CIF Hamburg? But I just can place 3,000pcs.C: No, C&F, you pay the 1% insurance.4,000pcs will be accepted.Frank: OK, 4,000pcs.Pls help me for the insurance.C: Let me talk with my boss, pls hold on.Frank: Sure.C: Confirmed!Please check the mail I sent you 1 min before, pls confirm the PI by return today!We need to arrange the mass production at once!Frank: OK, I'll confirm soon.C: Not soon", today is a must!Because of the tight time for manufacturing.Come on.Free display boxes will be delivered together with goods.I think that's good for your promotion! Frank: Free PDQ? That's amazing, thank you, C!I appreciate for your kind help.C: My friend, don't hesitate, sign it right now.We're also pretty busy this month, pls give me plenty of time for mass production.Frank: Sure, sure, I will.Pls pay more attention to the quality and ETD.Thank you!C: u r welcome.Bye.Frank: Nice talking with you.Bye! xiexiebang .au 这是澳洲本土最大的搜寻引擎，相当于百度在中国的实力了 xiexiebang 这个是用来搜寻美国公司的 xiexiebang ments? Best regards, C 如今告知客人，其他都不会改动，也不会影响质量，只是把电筒的长度略微做短一点点，价格降3个点下来。接着客人没了消息，始终到两天以后，才有新的邮件过来，这次是真正的好消息！C, Pls give me back C&F air Stockholm.Kelvin 客人这回明确指出需要报C&F的价格，而且是空运到斯德哥尔摩的！ 价格当然重要，但恒久不是真正的最关键因素。最关键的是客人的选购欲望和他的预期利润！ 所以在报价以后，假如你有特别具体地市场反馈信息，或者别的客人的销售状况，确定是增加他购置信念的一个有力证据！ 比方说我推一款灯给波兰客人，这个产品我从前有卖给过德国的供应商，他们在德国的售价多少，销售状况怎么样，在多少家零售店出售，库存状况如何？你要给客人一揽子的销售建议，比方包装怎么做，或者怎么展示，要让他有信念去销售你的产品。或者告知客人，假如他对产品或包装等方面有不满足的，你们可以为他量身定做几套方案，由他来选择。这样客人会感觉你们特殊专业！ 最终补充最最最最最重要的一点，客人记不记得你们公司没关系，但你确定要让他记得你这个人！他不是因为你的公司和你的产品跟你合作，而是因为你给他印象特殊好、特殊专业、特殊能干、特殊勤奋、特殊敬业，他盼望跟你合作，从而下单给你们公司，这就是你强大的个人实力了！确定要往这个方向进展，你以后的路会越走越宽的！ 第三篇：经典外贸开发信 1.Dear Sirs，We owe your name and address to the Commercial Counselors Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles.We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.We are a state-operated corporation, handling both the import and export of Textiles.In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present.Should any of the items be of interest to you, please let me know.We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit.It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage.We look forward to receiving your enquiries soon.Yours faithfully, Encl.2.Dear Mr Smith Wish you enjoy a great day! I would like to introduce myself.I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China.We are glad to know that you are a large retail enterprise in USA to deal with I was referred by friend in USA retail business who is familiar with your corporation.As a professional manufacturer, I would like to introduce our products to you and offer you a quote.We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy).The catalogue I attached includes just some of our high quality products.Please visit our website at xiexiebang We have passed through ISO9001:2000;ISO14001:2023;ecological textile certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,.Sincerely yours,3.Dear Mr.Steven Hans，We get your name and email address from your trade lead on xiexiebang that you are in the market for ball pen.We would like to introduce our company and products, hope that we may build business cooperation in the future.We are factory specializing in the manufacture and export of ball pen for more than six years.We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source.You are welcome to visit our website :/ xiexiebang which includes our company profiles, history and something latest designs.Should any of these items be of interest to you, please let us know, We will be happy to give you details.As a very active manufactures, we develop new designs nearly every month, If you have interest in it, its my pleasure to offer news to you regular.Best regards, Dafu Wong 4.Dears : Good day!This is Mickel from China.We are writing to you to establish long-term trade relations with you.From your company web,we get to know that your company is an influence company in your business and are dealing with razor barbed wire.We would like to take this opportunity to introduce our company and products.We are a leading company with many years' experience in wire mesh export business.Our products are razor barbed wire,which enjoy popularity in Middle East & Europe markets.You may also visit our online company introduction, which includes our latest product line.Should any of these items be of interest to you, please let us know.We will b