MajorEnglishIIntroduction服装专业英语.ppt

1Garment English I(Foundation of Apparel Merchandising in English)Zhang Xiaoliang/IvanVice Prof.FCT(HK Poly-U)MSc in QM(HK Poly-U)E-mail:QQ:1913074033Tel.No.:21.Teaching Aims (1st Terms:36 Hrs)(1)Garment English I aims at Foundation of Apparel Merchandising in English(2)Differences between Garment English and English Subject Aims in Major about GarmentFirst thinking about Garment,e.g.Pocket,patch pocket,welt pocket,etc.Aims in Language about English 3(3)Relative into different Major Subjects Garment ManufacturingPattern ConstructionMarketing Principle/Marketing StrategyManagement PrincipleSupervisingClothing Industry EngineeringCAD/CAM(Computer Aided Design/Computer Aided Manufacturing)4Garment EnglishP.P.O/Production Planning&OrganizationKnowledge of MaterialKnitting WearFashion Design/Fashion IllustrationInternational TradingEconomicStatisticO5lCharcoal Drawing&Sketch素描与速写lColor Foundation 色彩基础lPlane Structure平面构成lSolid Structure立体构成lColor Structure彩色构成lFoundation about Body Creation形体朔造基础 lHistory of Costume about China&Foreign中外服装使lAnalysis of Fashion Trending服装流行分析Course:Fashion Design*Major S6lArt about Fashion Showing 时装表演艺术lFashion Showing&Organization服装表演与组织lGarment CAD 服装CADlDesign of Graphic Art形象艺术设计lHandwork Art手工艺术lGarment Aesthetic服装美学lArt Enjoy艺术欣赏lArt of Garment Photograph服装摄影艺术lSketch&Color of Garment 服饰图案与色彩lArt of Fashion Sketch 服装画艺术lFashion Design服装设计学Course:Fashion Design*Major S7lConsume Psychology消费心理学lMarketing市场营销学lKnitting Wear 针织服装概论lPattern Construction服装结构学lGarment Manufacturing成衣工艺学lModeling 立体裁剪lKnowledge of Material服装材料学lConspectus of Production Management 生产管理概论lPublic Relationship公共关系学lMajor English about Garment专业英语Subjects about Garment Course modules 82.Teaching Contents（1stTerm:36Hrs)lCHAPTER 1 GARMENT MATERIAL OPTIONS(6 Hrs)1.1 Knowledge of Material1.2 Material Purchasing1.3 Handling of Problem FabriclCHAPTER 2 DESIGN AND PATTERN(6 Hrs)2.1 Fashion Design2.2 Fashion Trends2.3 Pattern Drawing2.4 Relative G9lCHAPTER 3 GARMENT MANUFACTURING(6 Hrs)3.1 Sample Manufacturing3.2 Production Sheet3.3 Garment Construction3.4 Flow Chart of Garment Manufacturing3.5 Relative G10lCHAPTER 4 QUALITY INSPECTION(6 Hrs)4.1 Quality Standards4.2 Measuring Methods4.3 Inspection Report4.4 Expression of Garment DefectslTutorial:Garment TermslReview&Exam:11lCHAPTER 5 APPAREL MARKETING AND(4 Hrs)5.1 Introduction5.2 Casual Wear Market in China5.3 Case Analyzing-Baleno5.4 The Apparel Merchandising Cycle5.5 Relative G12lCHAPTER 6 PRACTICAL ENGLISH(2 Hrs)6.1 Chain-Stored English6.2 Telephone Conversation6.3 Business DemonstrationlCHAPTER 7 GOOD BUSINESS LETTER(4 Hrs)7.1 Introduction7.2 Envelope7.3 The Parts of Business Letters7.4 Model Letters7.5 E-maillTutorial:Garment Terms Explaining&Style Description(2Hrs)lReview&E133.RequirementslGarment termslTerms NoteslAssignment or Tests(30%)lFinal Exam(70%)144.ImportancelGarment TermslGarment PartslGarment Style DescriptionslGlossary of Garment lCommerce Letter&E-maillO154.Reference InformationlTeaching Material:【ENTERPRISING FASHION ENGLISH】/实用服装专业英语lReference Books:【服装英语实用教材】中国纺织出版社【服装专业英语】中国纺织出版社lMagazine英文版服装杂志、企业英文版文件等lWebsite http:/