李红英会展英语Chapter-5Section-IV-Reading(PPT).ppt

Text-Exhibition and Its Classification Warm-upDialoguesWritingReadingSection IV.Extensive ReadingExtensive ReadingImportant Words&Expressions Exercises Exercises 第一页，共三十八页。Booth staff selection is the single most important factor in your exhibiting success.More than graphics,signage,literature,giveaways,or any other variable,it is the people you put on the show floor that influence visitors opinion of your organization.They are your ambassadors,representing your company for the whole world to see.It is impossible to stress enough how crucialWarm-upDialoguesWritingReadingSection IV.Extensive ReadingExtensive ReadingAvoid Booth Staff Duds:Essential Questions You Have to AskAvoid Booth Staff Duds:Essential Questions You Have to AskAvoid Booth Staff Duds:Essential Questions You Have to AskAvoid Booth Staff Duds:Essential Questions You Have to Ask The following is advice to companies on how to select and train staff for an exhibition stand.How would you measure up for the job?第二页，共三十八页。your team is to your overall success.To ensure a top notch performance,begin preparing your booth team four to six months prior to the event.You will need the answers to the following questions:1.How many people are needed to staff the booth A number of variables need to be considered.How big is your exhibit How long is the show Will you need employees to give product demonstrations,work the hospitality suite,teach seminars,or supervise contests Ensure you have enough staffing to have your booth manned at all times,while giving your team a break every four to six hours.No one can be on for twelve hours at a time.Warm-upDialoguesWritingReading第三页，共三十八页。2.Who are the best people to represent the organization Working a trade show requires a unique mix of skills.You want employees with excellent product knowledge,superlative people skills,“killer sales instincts,and a warm,engaging personality.These people should be motivated self-starters,able to think on their feet and work with little or no direction.3.Has staff training been organized To ensure success,prepare your team with all the skills and tools they need.Training should cover assessing visitor types,asking qualifying questions,handling difficult attendees,lead generation and follow up,and many other factors.Warm-upDialoguesWritingReading第四页，共三十八页。4.Has a pre-show meeting been scheduled Pre-show meetings play a critical role in ensuring that your team understands their goals and objectives,expected roles and duties,and are adequately supplied with background knowledge to handle any unexpected surprises.Use this time to clarify any areas of confusion and to address any staff concerns.5.Is the booth team familiar with the products or services being displayed To effectively sell products,you need to have a thorough,complete product knowledge.Too many times,Warm-upDialoguesWritingReading第五页，共三十八页。organizations send out rookie employees who only possess rudimentary knowledge.This is frustrating for attendees,who wont come back to find another employee who might have an answer theyll go to the competition instead.6.Has a practice demonstration session been organized Never assume that your employees know how to use the products that they sell.It is entirely possible that they are not completely familiar with every feature,especially if you are introducing a new product.Take the time to thoroughly train your team,and have them practice demonstrating the product to familiarize themselves with the show floor routine.Warm-upDialoguesWritingReading第六页，共三十八页。7.Will a technical representative be available to answer questions Depending on your product/service line,it may be entirely appropriate to send a technical representative to handle specific product questions.Train this person in the basics of salesmanship,but keep their duties largely relegated to providing technical answers.Make sure they are aware of the possibility of trade show espionage,to prevent them from sharing too much information.8.Has a dress code been established Warm-upDialoguesWritingReading第七页，共三十八页。Well before you arrive at the event,a dress code should be established.Uniforms may be appropriate for your company,but if they are not,clearly specify what you want your team to be wearing.“Casual business gives far too much leeway.Instead,spell out“Black trousers or skirt,white shirt,black blazer,red tie or the equivalent.9.Have badges been ordered for all booth personnel Everyone on your team needs a badge to enter the show floor,access hospitality areas,and move freely about.Order these badges well ahead of time,so that any errors or omissions can be remedied in a timely fashion.Warm-upDialoguesWritingReading第八页，共三十八页。10.Do booth personnel have sufficient business cards It is amazing how many business cards you can hand out during the course of one trade show.Make sure your team is adequately prepared.11.Has a booth schedule been planned A complete schedule will cover every moment from show arrival to departure,including who will be staffing the booth,break times,technical support and assorted responsibilities.It may be a good idea to include check in time into the schedule,so sales people acting as booth staff can check messages back at the home office and make necessary phone calls.This will alleviate a great deal of staff anxiety.Warm-upDialoguesWritingReading第九页，共三十八页。12.Who will oversee booth installation and dismantling Often overlooked,these two items can quickly become logistic nightmares if no one is prepared to address them.Delegate two people to this detail.Many show organizers provide this service for a fee,but you may still want to have staff members on hand supervising.13.Does that person understand the move-out procedure Someone has to arrange for moving the exhibit out of the convention center,ensuring it is properly packed,and coordinate shipping the whole thing back to the home office.Again,a team should be clearly delegated this responsibility,and provided with all the tools and resources theyll need to succeed.Warm-upDialoguesWritingReading第十页，共三十八页。n.something that is given away free,n.something that is given away free,especially something that a shop especially something that a shop gives you when you buy a product gives you when you buy a product 免费免费免费免费(min fi)(min fi)样品样品样品样品Warm-upDialoguesWritingReadingnMany manufacturers offered giveaways to consumers with the purchase of their product.nThere are all kinds of giveaway which could be used in place of product samples.1.1.giveawayFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&Expressions第十一页，共三十八页。adj.being essential or decisive for adj.being essential or decisive for determining the outcome or future of determining the outcome or future of something;extremely important something;extremely important 关键关键关键关键(gunjin)(gunjin)(gunjin)(gunjin)的的的的,决定性的决定性的决定性的决定性的,极其重要的极其重要的极其重要的极其重要的Warm-upDialoguesWritingReadingnNegotiations were at a crucial stage.nThe cylinder is a crucial part of the washing machine.2.2.crucialFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&Expressions第十二页，共三十八页。Warm-upDialoguesWritingReadingnI was a rookie in my office last year.nDont be too hard on the guy,hes just a rookie.n.someone who has just started doingn.someone who has just started doing a job and has little experience a job and has little experience 新手新手新手新手(xnshu)(xnshu)3.3.rookieFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&Expressions第十三页，共三十八页。adj.fundamental;being or involvingadj.fundamental;being or involving basic facts or principles;being in the basic facts or principles;being in the earliest stages of development earliest stages of development 根底根底根底根底(gnd)(gnd)的的的的,初步的初步的初步的初步的Warm-upDialoguesWritingReadingnI have only a rudimentary grasp of physics.nI have a rudimentary understanding of computer programming.4.4.rudimentaryFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&Expressions第十四页，共三十八页。v.to make somebody feel annoyed or v.to make somebody feel annoyed or angry;to disappoint or defeat;to angry;to disappoint or defeat;to hinder hinder 使沮丧使沮丧使沮丧使沮丧(jsng)(jsng)(jsng)(jsng),使挫败使挫败使挫败使挫败Warm-upDialoguesWritingReadingnDifficulty and failure dont frustrate his enthusiasm.nThe terrible weather frustrated our hopes of going out.5.5.frustrateFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&Expressions第十五页，共三十八页。Warm-upDialoguesWritingReadingnI wonder whether you will familiarize us with your technical know-how.nIt is incumbent upon all users of this equipment to familiarize themselves with the safety procedure.v.to make familiar or conversant with v.to make familiar or conversant with 使熟悉使熟悉使熟悉使熟悉(shx)(shx)6.6.familiarizeFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&Expressions第十六页，共三十八页。n.the skill or ability to persuade n.the skill or ability to persuade people to buy things as part of people to buy things as part of your job your job 推销推销推销推销(tuxio)(tuxio)(tuxio)(tuxio)术术术术,推销推销推销推销(tuxio)(tuxio)(tuxio)(tuxio)技巧技巧技巧技巧Warm-upDialoguesWritingReadingnMany stores spend too much on technology and too little on salesmanship and service.nGood salesmanship depends on a cool mind.7.7.salesmanshipFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&Expressions第十七页，共三十八页。n.the activity of secretly finding outn.the activity of secretly finding out secret information and giving it secret information and giving it to a countrys enemies or a to a countrys enemies or a companys competitors companys competitors 间谍活动间谍活动间谍活动间谍活动Warm-upDialoguesWritingReadingnHe is accused of industrial espionage.nThe banks take precautions to prevent any attempts at industrial espionage while confidential documents are on the premises.8.8.espionageFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&Expressions第十八页，共三十八页。Warm-upDialoguesWritingReadingnThe government does not have much leeway in foreign policy.nTen days should be a big enough leeway to allow for delays.n.freedom to do things in the way youn.freedom to do things in the way you want to want to 余地余地余地余地(yd)(yd)(yd)(yd),余裕余裕余裕余裕9.9.leewayFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&Expressions第十九页，共三十八页。Warm-upDialoguesWritingReadingnAsk your sister to stitch the badge onto your blazer.nGone were the frivolous hats and bright blazers.n.a jacket,sometimes with the special sign of a school,club etc on it(与裤子不配套与裤子不配套(pi to)(pi to)的的)男式便上装男式便上装 10.10.blazerFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&Expressions第二十页，共三十八页。n.a small piece of metal or plastic thatn.a small piece of metal or plastic that you carry to show people that you you carry to show people that you work for a particular work for a particular organizationorganization 徽章徽章徽章徽章(huzhng)(huzhng)(huzhng)(huzhng)Warm-upDialoguesWritingReadingnYoull get a security badge that will allow you into the building.nHe was awarded a merit badge for his bravery in the battle.11.11.badgeFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&Expressions第二十一页，共三十八页。n.something that has been omittedn.something that has been omitted 忽略忽略(hl)(hl),疏忽疏忽Warm-upDialoguesWritingReadingnShe complained about the omission of her name from the list.nThe omission of a warning on the products label was the result of a printing error.12.omissionFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&Expressions第二十二页，共三十八页。v.to deal with a problem or improve a v.to deal with a problem or improve a bad situation bad situation 补救补救补救补救(bji)(bji)(bji)(bji),矫正矫正矫正矫正 Warm-upDialoguesWritingReadingnYour faults of pronunciation can be remedied.nThere have been several tragic rail accidents.The government must act quickly to remedy this situation.13.remedyFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&Expressions第二十三页，共三十八页。to give something to each person in a group 分发分发(fnf)(fnf),散布散布Warm-upDialoguesWritingReadingnI rustled up a few helpers to hand out leaflets.nI have to make some copy to hand out.14.hand outFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&Expressions第二十四页，共三十八页。在在在在期间期间期间期间(qjin)(qjin)Warm-upDialoguesWritingReadingnDuring the course of our conversation,it emerged that Bob had been in prison.nDuring the course of illness,personal gear to be dedicated.15.15.during the course ofFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&Expressions第二十五页，共三十八页。Information about technical issues Information about technical issues and troubleshooting strategies is and troubleshooting strategies is provided in the manual,on-line at a provided in the manual,on-line at a publisher,web site or by a tech publisher,web site or by a tech support phone number listed in the support phone number listed in the manual.manual.技术支持技术支持技术支持技术支持Warm-upDialoguesWritingReadingnWe guarantee fast and effective technical support.nProvide technical support for market expansion.16.technical supportFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&Expressions第二十六页，共三十八页。v.to make something less painfulv.to make something less painful or difficult to deal with or difficult to deal with 减轻减轻减轻减轻(jinqng)(jinqng)(jinqng)(jinqng),使使使使.缓和缓和缓和缓和Warm-upDialoguesWritingReadingnThe doctor gave her an injection to alleviate the pain.nThey alleviated the boredom of waiting by singing songs.17.alleviateFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&Expressions第二十七页，共三十八页。v.to take a machine or piece of v.to take a machine or piece of equipment apart so that it is in equipment apart so that it is in separate pieces separate pieces 撤除撤除撤除撤除.的设备的设备的设备的设备(shbi)(shbi),分解分解分解分解Warm-upDialoguesWritingReadingnDont dismantle and decompose the battery.nJimmy was in the garage,dismantling his bike.18.dismantleFOR EXAMPLEFOR EXAMPLEImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&ExpressionsImportant Words&Expressions第二十八页，共三十八页。Fill in the Table Below by Giving the Corresponding Chineseor English Equivalents.Warm-upDialoguesWritingReadingEXERCISESEXERCISESMultiple Ch