商务英语话题总结.pdf
.广告 Advertising：设计，费用，设计者，形式形式：magazine,newspaper,TV,internet,poster,billboard 广告牌,leaflet费用：最贵的是 TV，需要 Spokesman,Internet can reach to a wide range作用：Attract consumers attentionIntroduce product informationEstablish public brand awarenessStrengthen corporate imageHelp consumer make their buying decisionDesigner:为公司请 Designer 需要考虑：-Track record 过去的成就 -strong point -Good reputation -Face-to-Face munication -simple design -costDesign：优秀的广告牌设计 -layout -typeface，color，3D -Amount of information 信息量 -Words should be attractive -including Key point -costRecruitment/Interview:面试官的选择，面试求职者，形式形式 form：-one-to-one interview -panel interview -face-to-face interview -internet interview -phone interview面试官的选择：-personal quality Think objectively Quick in making decision -Interviewing skills Raise questions,-E*perience in relevant field面试求职者：招聘*一部门的人 -form -first impression -personal quality -working e*perience -work achievementEmploy training:过程，衡量结果，公司培训容 Customer relation：.How to keep good relationship with customer:-customer satisfaction survey Advance，e*pectation。-offering discount voucher-customer monitoring system Performance in our website-establish internet forum Sharing their ideas-newsletter Provide them with product-related informationProduct promotion:planning-market research Select target consumer,way to promote-sales person Recruit,outgoing,persuasive,dynamic,Training,introduction of the product,pany history and culture,how toperform better in the process-advertiseWayleaflet,poster,internet.Control e*penditureAdvertisement design进展时：-high-techhigh-definition display,DVD,overhead projector,microphone-monitoring the whole process Staff performance,consumer reaction,accidentAfter promotion：-summarizeAdvantages and disadvantages,proceed using the good aspect,avoid badaspectCareer planning:Importance:-clear developing directionAvoid frequent jo-hopping,easy to make decision when changing anotherjob,never feel lost,guide you to the right way-better acknowledge yourselfSWOT-strength,weakens,opportunity,threatWhen changing job:-personal SWOT analysis-job analysis Whether relative to your previous work Careerprospect:socialnetwork,yourpossibilityofpromotion,yourpotential e*ploit.Work environment,atmospherebenefit system Basic salary,year-end bonus,heath care,child care,parents careappraisal systemAbout salary and promotionInternational affair：-knowthedifferencebetweendomesticandforeignmarketculture,costume,way of doing business-market research-language skill-select e*perts who have a wealth of e*perience-pilot projectrunning for 3 months,avoid misstep in the longtermMarketingMarketing：(是否投放新产品是否投放新产品-market research-market researchE*pectationE*pectationDemandDemandPurchasing habitPurchasing habitMarket situationMarket situation-pay heed to petitors-pay heed to petitorstheir new product,program,activitytheir new product,program,activity-waysquestionnaire survey-waysquestionnaire surveyPricing:Pricing:-cost-costFi*ed cost-insurance,rent and equipmentFi*ed cost-insurance,rent and equipmentVariable cost-raw material,laborVariable cost-raw material,labor-demand-demandStrong-high price,weak-low priceStrong-high price,weak-low price-petitor-petitorConsidering a merger with another pany:Considering a merger with another pany:-their product line-their product line 产品围产品围 Whether they have the similar product or can help eath other but not Whether they have the similar product or can help eath other but notin a pletely different directionin a pletely different direction-laws and regulation restriction-laws and regulation restriction-petition situation-petition situation-budget-budget-culture differences-culture differencesSelecting pany location:Selecting pany location:-demand for product and services-demand for product and services-transportation-transportation-cost-cost Rent rate,ta*Rent rate,ta*Business travel:Business travel:-transportation-transportation fort,cost-effective,convenient,destination fort,cost-effective,convenient,destination.-acmodation-acmodationHotel location,facilities provided,size,costHotel location,facilities provided,size,cost-selecting agency-selecting agencyReputation,speed of service,discountReputation,speed of service,discount-preparation-preparationArrange unfinished task,things need to take with,arrive timeArrange unfinished task,things need to take with,arrive timeAppraisal system:Appraisal system:-basic salary-basic salary According to their ability,work efficiency,work performance According to their ability,work efficiency,work performance-e*tra benefit-e*tra benefitBonus,shopping card,voucher.Bonus,shopping card,voucher.-promotion chance-promotion chancemunication within pany:Channel-regular meetinge*change views and opinions,set mon objectives-using state-of-the-art technologiesForum,video conference-incentive systemAwards for the most active person and the best advices supplier-activitiesBasketball,badminton,table tennis match,camping,hiking,travel,partyDecide weather float the pany to stock market:-policy and requirementTotal capital should meet a certain levelAfter-ta*profit meet a certain level-take responsibilityFor board and society,bear ta*es.E*hibition:-e*hibit your product Fine demonstration and e*planation-acknowledge market quotation/condition petitors product quality and priceSelecting e*hibitor:-represent corporate imageWell quality,personality-ability of obtain market information-e*perienceindemonstratingproduct,municating,marketingskill,answeringanyquestionwouldbeasked,securingcontractskillfullyMeeting:Planning a meeting-agendaEasy to know the topic and keep the conversation focused.Listing all items to be discussed and purpose of each item-sizeDepends on the number of people and the form of the meeting-facilitiesOverhead projector,microphone,muti-media,-informEmail,phone,invitation cardInternal meeting:-Keep track of work progress-summarizing the past performance-make decision for the future-improve municationMeeting with others(合作伙伴-better understanding each other-benefit for long-term relationship-broaden or strengthen cooperationEnsure optimum rate of corporate development:-control e*pansion-careful planingConsidering the budget in detailOpen more marketRight directionCareful when merging other firm and listingManage heavy work load:-timetable-keep municating and get advice from others-keep heathy,energeticMaintain magnet of product for customer:-quality Reliable to use,durable-keep good reputation,bring it into international brand-direction:intellectual,multi-functional and user-friendly-eye-catching design-good packaging Reflect firm image and product distinctive feature-offer discount-sound after-sale service.
