酒店及旅游业的战略管理同学们.pdf
Dear Strategic Management Class,Re:Strategic Management for Hospitality and TourismWelcome to the course!My name is KS,your lecturer for the forthcoming module onStrategic Management.This email message is trying to serve 2 purposes:1.To say Hello!To greet you and2.To request you do some warm ups so that we can be more well prepare for thisintensive course.So,here are something that I would like each of youto do and bring to the classroom:a.Newspaper or magazine collection-try to collect some local newspaper clippingsabout the recent hotel,restaurant and tourism developments in your local area(in yourcity or your province).Bring them with you.b.Identify an IDEAL hotel or chain of hotels of your choice,write(in about 50words)why it is your ideal choice(why you love it).Show me some pictures,brochures,materials if you can.c.Finally,THINK about the following questions before you come to class(if you areon your way to the classroom-not necessary to write them down):i)Is there a clear strategy found in the newspaper clippings(based on a)?ii)If so,is it a good strategy?iii)If not,it is necessary or useful to have one?Why?iv)Is your ideal hotel mentioned in(based on b)has a clear strategy?v)So.actually,what is a Strategy?Define.As it will be an intensive week,your early preparation may help you to tuneyourself better(I will call it Strategically Intended&Fit)for the course.So I will see you in the classroom on 30th October(Monday).Best regards,KS Robert LaiVisiting LecturerStrategic Management1/2酒店及旅游业的战略管理同学们，酒店及旅游业的战略管理酒店及旅游业的战略管理欢迎大家学习本课程。我的名字是KS Robert，是你们将要学习的战略管理课程的讲师。发这封电子邮件有两个目的：1.向大家问好致意；2.做一些热身，以便能为这门精深的课程做更好的准备。因此，这里有些事情希望每位同学都要做并且要带到课堂。a.收集报纸或杂志 争取在你们当地（你所在的城市或省）收集一些有关最近的酒店、餐馆和旅游业发展状况的当地报纸剪辑。将这些带到课室。b.选择并确定一家理想理想的酒店或连锁酒店，在 50字以内写出它是你的理想酒店的原因（你为何喜欢它）。如果可能，就给我看一些相关的照片、宣传册和材料。c.最后，请在来上课之前想想想想并回答以下问题（例如当你在来教室的路上不必写下来）：i.在报纸剪辑中是否看到有一个清晰的战略(以 a 点为基础)？ii.如果有，它是否是好的战略？iii.如果没有，拥有一个战略是否有必要或有用？为什么？iv.你在（b）中提到的理想酒店是否拥有清晰的战略？v.那么，实际地讲，什么是战略？这将是一个集中学习的一周，因此，你的提前准备会有助你更好地领会本课程的内容（我称之为“战略意图和适用”）。2006 年 10 月 30 日（周一）我将与大家在教室见面。祝好黎健成KS Robert Lai2/2
