《战略管理》课程简介（英文）.docx

Course Introduction Strategic ManagementCourse Code：Course Code：Course Name： Strategic ManagementPrerequisites ： Organizational behavior, Management, Financial Management, Marketing, Human resource Management, Operation ManagementFollow-up Courses： No requirementsBilingual Teaching or Not： No requirementsTotal Credit Hours：Experiment Hours：Practice Hours：4800Credits：3.0Lecture Hours：48Programming Hours：0School： Business SchoolTarget Major： Business ManagementCourse DescriptionStrategic management is a new and important branch of management discipline. Nowadays, it has become a core professional course of business management. As one of the key fields in the study of enterprise management theory, it not only occupies a prominent position in the management theory, but also values in the process of enterprise management. Strategic management aims to study the major issues related to the survival and development of enterprises, which builds and explores the management area. At the same time, strategic management is a practical application course which plays an important role in the professional training program. Strategic management is a combination of theory and skill training. Its purpose is not only to introduce basic knowledge to learners, but also to encourage and cultivate students1 habits, to analyze problems independently. From the perspective of general management or overall management, Strategic Management integrates the relationships within the enterprise and the external environment, highlights the core and essence of enterprise management from a strategic perspective and starting point, and aims to probe into the source of the enterprise's lasting competitive advantage and long-term business performance. The purpose of learning Strategic Management is to cultivate students' comprehensive analysis and decision-making ability, improve students' strategic awareness, and help them to solve problems from a strategic height, which is conducive to students* overall improvement of management quality.Course ResourcesTextbooks :Xufei. Strategic Management (3th edition) |MJ.Beijing: Renmin University Press of China.2016Bibliography :1. Weijiang, Wu aiqi. Strategic Management M. Beijing ： Mechanical Industry Press, 2018.2. Fred. R. David, Xufei. Concepts and cases of strategic management (13th edition, Global Edition) M.Beijing: China Renmin University PressYang xihuai, Wang Jiang. Theory and case of enterprise strategic management (Fourth Edition) M. Beijing: Higher Education Press, 20163. Xiao Hailin. Theory, path and tool of enterprise strategic management M. Beijing: China Renmin University Press, 2013China Institute of certified public accountants. Corporate strategy and risk management M. Beijing: China finance and Economics Press, 2018Reading Materials ：1. CNKI (China knowledge network), Super Star Digital Library and other digital resource databases contain relevant strategic management academic papers.2. Newspapers, magazines, books and other relevant materials collected by the University.3. Domestic and foreign academic websites of economic management.4. Other strategic management courses on MOOC platform at home and abroad.