(本科)外贸英语函电全书电子教案.pdf

外贸英语函电全书电子教案 第一章商务信函一、教学目标 1.掌握商务信函的基本结构 2.能够运用的不同格式的商务信函布局 3.了解商务信函信封的写法 4.掌握撰写商务信函的原那么二、课时分配 5 三节，每节安排2个课时三、教学重点难点 1.商务信函的基本结构 2.商务信函的基本格式 3.信封的写法四、教学大纲 Chapter One Basic Knowledge of Business Letter Writing 1.Seven Principal Parts(1)The Letter-head(信头)(2)The Date(日期)(3)The Inside Name and Address(封内名称和地址)(4)The Salutation or Greeting(称呼)(5)The Body(正文)(6)The Complimentary Close(结尾礼词)(7)The Signature(签名)2.Six Optional Parts(1)The Reference Number(存档编号)(2)The Attention Line(致经办人)(3)The Subject Line(主题，事由)(4)The Enclosure Notation(附件)(5)The Carbon Copy Notation(抄送)(6)The Postscript(再启，附言，附录)3.Types of Layout(1)Semi-indented style(混合式)(2)Block style(齐头式，平头式)4.Envelope(1)Semi-indented Style(2)Block Style Supplements Principles of Writing a Business Letter：1.Consideration 2.Courtesy 3.Clarity 4.Conciseness 5.Concreteness 6.Correctness 7.Completeness五、教学案例（注：不要与教材的案例重复）第二章市场开发 一、教学目标 1.了解市场开发的方法和途径；2.掌握建立贸易关系的多种渠道；3.掌握如何撰写建立贸易关系的书信。二、课时分配 4 三节，每节安排2个课时三、教学重点难点 1.建立贸易关系的途径 2.建立贸易关系信函的写作方法四、教学大纲 Chapter Two Establishing Business Relations Channels to establishing business relations:1.The banks;2.The chambers of commerce both at home and abroad;3.Introduction of his business connections;4.The fairs or expositions;5.Advertisements;6.E-commerce services.Content of the messages when establishing business relations 1.the source of the receivers information;2.his information about the business scope he handles and the reputation or status,etc.;3.the intention of writing such as to cooperate or establish businessrelations.Dialogue study五、教学案例（注：不要与教材的案例重复）Unit Three Business Negotiation 商务谈判 一、教学目标 1.了解商务谈判的基本环节；2.掌握询盘、报盘、还盘的方式和写作手法；3.掌握订单的方式和写作手法；4.掌握合同的方式和写作手法；。二、课时分配 5 三节，每节安排2个课时三、教学重点难点 1.询盘的写作方法 2.商务谈判基本程序 3.订单、合同的本卷须知四、教学大纲 Chapter 3 ree Enquiries Definition of enquiry Rules of making an enquiry Samples of Dialogues about enquiry Chapter 4 ur Offers and Counteroffers Two kinds of Offer 1 firm offer 2 non-firm offer 3 The differences between them Rules of firm offer Chapter Five Placing Order and Signing Contract Part A Order Rules of“First“orders Buyers obligations of a binding agreement Sellers obligations of a binding agreement Part B Signing Contract The contents involved in a business contract Variety of business contracts五、主要概念 1.Enquiry 2.firm offer六、教学案例（注：不要与教材的案例重复）Unit Four Fulfillment of Contract 合同的履行 一、教学目标 1.了解履行合同基本环节；2.掌握商品的生产、包装、装运相关单据填写和使用；3.掌握办理保险的方式和单据的填写；4.掌握理赔的方式和信件的写作。二、课时分配 5 三节，每节安排2个课时三、教学重点难点 1.装运的相关单据 2.保险的办理 3.理赔的本卷须知四、教学大纲 Chapter Six Production and Packing Part A Production Three types of decisionStrategic decisions；Operating decisions；Control decisions.Part B Packing The contents of making export packages Chapter 7 ven Shipping Ocean shipping procedure Bill Of Lading（提货单）Container Booking Note（集装箱货物托运单）Chapter 8 ght Insurance Three basic risks in ocean cargo shipment F.P.A.（Free of Particular Average）W.P.A.（With Particular Average）All Risks Insurance Policy Sample（保险单样本）Chapter 9 ne Settlement The contents of settlement Variety of settlement The operation of L/C The Content of L/C The Scimple of L/C（信用证样本）五、主要概念 1.All risks 2.L/C六、教学案例（注：不要与教材的案例重复）Unit Six Trade Forms 贸易形式 一、教学目标 1.了解贸易的基本形式 2.掌握代理的基本知识二、课时分配 3 三节，每节安排2个课时三、教学重点难点 1.代理的基本形式 2.贸易的其他相关形式四、教学大纲 Chapter Twelve Agency General Agent Sole Agent(exclusive agent)Other trade forms Compensation trade Processing trade Leasing Consignment Joint venture Cooperation on uTurn-Keyn Basis Tendering五、主要概念 1.Agency六、教学案例（注：不要与教材的案例重复）