日常生活中的心理学.pptx
Pain PointsOverwhelming amount and variety of dataHard to draw quality conclusionsMulti-channel campaignsOffline vs onlineDigital channels(search,display,mobile)Ad serving platformsDisparate reporting systems第1页/共29页Eyeblaster AnalyticsM a k i n g d a t a a c t i o n a b l eM e t r i c s f o r r e a l b u s i n e s s o b j e c t i v e sR e l i a b i l i t yTOP 10User interfaces of 2008第2页/共29页Making Data ActionableCampaign MonitorReport GeneratorPlug-in for ExcelData Feeds ServiceOne-click ReportingCustom ReportBuilder&Service第3页/共29页ROICostConversion tagsMetrics for Business ObjectivesDeliveryImpressionsClicksUniqueSite/Publisher overlapEngagementDwellInteractionExpansionVideo playback第4页/共29页Site OverlapAccurately measure unique users by each publisherWhen do publishers overlap to deliver multiple impressions to same userCheck your media buy:which publisher is overlapping with whichBack to Metrics slide第5页/共29页Dwell TimeG o b e y o n d i n t e r a c t i o nB u i l d b r a n d m o m e n t s M e a s u r e b r a n d e n g a g e m e n t第6页/共29页What is Dwell Time?average number of seconds the user engaged with the ad including mouse-on-ad,user initiated expansion,user initiated video&timed custom interaction第7页/共29页How it WorksBack to Metrics slide第8页/共29页Day of the week*Weekdays(Mon Fri):62 Sec.Weekends:(Sat Sun):52 Sec.On average,weekday Dwell Time is 10 seconds longer than weekends*1 min第9页/共29页Hewlett Packard:20082 minAmazing execution.Clear calls to action and love the 3D effects.Have not seen an ad unit like this before.Hats off Eyeblaster and kudos to Goodby,.Is there anything you can not do?Digital Design Professional“”第10页/共29页Making Data ActionableCampaign MonitorReport GeneratorPlug-in for ExcelData Feeds ServiceOne-click ReportingCustom ReportBuilder&Service第11页/共29页Campaign MonitorC a m p a i g n i n s i g h t s i n r e a l t i m eA t-a-g l a n c e m o n i t o r i n g o f k e y c a m p a i g n d a t aBack to Solutions slide第12页/共29页Campaign Ready,Set,GoCampaign Monitor your window to the campaignPredefinedCustomInstant access to Key Performance IndicatorsView all campaigns at a glanceDetect problems quickly and easilyGain control with real-time dataBackCMCRBReport Generator1-ClickPlug-in for Excel Data Feed第13页/共29页One-click ReportingA c t i o n a b l e i n s i g h t s a t y o u r f i n g e r t i p s P r e p a r e t o i m p r e s sBack to Solutions slide第14页/共29页At the click of a buttonWeve taken the one-click PowerPoint summary and Excel data and made it our own for the clients main campaigns this holiday season.Weve received great feedback on these results,and it takes us far less time to pull everything together.Alexia Paterson,MediaCom,Media Executive“”Full Campaign Summary slide deck in standard PPT formatVisual representation of campaign performance dataPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for Excel Data Feed第15页/共29页Report GeneratorA c o m p l e t e c a m p a i g n a n a l y s i s p a c k a g e W i t n e s s y o u r d a t a c o m e t o l i f eBack to Solutions slide第16页/共29页Made to measure23 predefined reports,grouped into 8 simple categoriesFor agencies,publishers and creative shops+Embedded Benchmarks+GraphsPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for Excel Data Feed第17页/共29页Made visualVisual assistance of graphs embedded in reportsSelected Eyeblaster benchmarks embedded for comparisonPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for Excel Data FeedEyeblaster benchmark sample第18页/共29页Custom Report Builder(CRB)F r e e d o m t o c r e a t e a n y r e p o r t y o u w a n t,i n s t a n t l yT h e r e a l s o l u t i o n t o f l e x i b i l i t y A s u p e r b n e w u s e r e x p e r i e n c e Back to Solutions slide第19页/共29页Mix&MatchSelect the metrics you needMix delivery,engagement and conversion data in one reportAll delivered in flat ExcelCopy and paste the data to other sourcesPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for Excel Data Feed第20页/共29页 2008 Eyeblaster.All rights reservedStands out in the crowdEase of use complements innovation Get it ad hoc or scheduledSignificant time saved Use metrics available only in the CRBAnalysis made easy!第21页/共29页Custom Reporting ServiceTailored reports built for unique needsDefine data structureDefine required formatDefine filtering optionsYour list of custom reports available on-lineBack to Solutions slide第22页/共29页Plug-in for ExcelA d v a n c e d a n a l y t i c s f o r e x p e r i e n c e d u s e r sBack to Solutions slide第23页/共29页Slice and DicePerform exploratory,advanced analysisPlay around with the dataPivot tables with all the accounts dataActionable results are immediatePredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for Excel Data Feed第24页/共29页Data Feeds ServiceB e s p o k e c u s t o m p r o j e c t sA l l t h e d a t a a v a i l a b l e i n o n e p l a c eBack to Solutions slide第25页/共29页Data Feeds ServiceSee the full picture in one placeTransfer Eyeblaster data directly to your databaseIntegrate data automatically into any analytics systems Data is transported in a secured way,and monitored 24/7 2009 Eyeblaster.All rights reservedPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for Excel Data Feed第26页/共29页Eyeblaster AnalyticsAccountability&measurability across media to ensure ad expenditure is giving results Deeper,actionable analysis in less timeMore effective campaigns,increased ROI第27页/共29页Thank youRumor has it that competitors consider Eyeblaster Analytics as the golden standard in the industry.Contact us to find out more.第28页/共29页
