商务英语听说教程下unit2Promotion课件.ppt

商商务英英语听听说教程教程 下下*主讲人：ContentsContentsUnit 1Unit 1Unit 1Unit 1 Customer Service Customer ServiceUnit 2 Unit 2 Unit 2 Unit 2 Promotion Promotion Unit 3Unit 3Unit 3Unit 3 Trade Fair Trade FairUnit 4Unit 4Unit 4Unit 4 Trade Negotiation Trade NegotiationUnit 5Unit 5Unit 5Unit 5 Quality,Quantity and Packaging Quality,Quantity and PackagingUnit 6Unit 6Unit 6Unit 6 Payment PaymentUnit 7Unit 7Unit 7Unit 7 Transportation TransportationUnit 8Unit 8Unit 8Unit 8 Insurance InsuranceUnit 9Unit 9Unit 9Unit 9 Disputes and Claim Disputes and ClaimUnit 10 Unit 10 Unit 10 Unit 10 Trade FormsTrade Forms*Pre-listeningPre-listeningPre-listeningPre-listening*ListeningListeningListeningListening*Part APart A*Part BPart B *Further Practice ActivitiesFurther Practice ActivitiesFurther Practice ActivitiesFurther Practice Activities*Unit 2 Promotion*Pre-listening Please consider the following questions and discuss them in groups.1.What is marketing promotion?Is personal selling a way of product promotion?What about advertising?2.Can you figure out some other possible ways of product promotion?Are they equally effective or some of them are more effective?Why?3.Think about a certain product(cell phones,beverages,shoes,cosmetics,etc.).Suppose you work in the marketing department,how will you promote your product?Take the features of your product into consideration and try to figure out two or three possible methods of sales promotion.Share your ideas with your classmates.The pictures below may give you some hints.*Listening Part A Part A -Task 1 ConversationC:What kind of car is best for me?S:For you,I would recommend this one here.C:The compact?Why do you think that one is better than the others?S:This automobile is just right for your needs because not only is it compact for ease in ,but also,it has many .I know that as a parent,you are concerned about safety in driving your kids to and from school.C:Thats true.What kind of safety features are we talking about?S:This model features anti-block breaks,on both driver and passenger sides,and impact .But thats not all.This car isnt only safe,but also very .C:You mean it has a cheaper price than similar models?S:Yes.The price is very ,but driving this car,youll also notice a significant annual saving in gas consumption.The main of this model is the .C:With the cost of gasoline these days,that is a big plus.I think this model may be just what I am looking for.S:Why dont you take it for a ,and think it over.city drivingsafety featuresairbagscollision designeconomicalaffordableattractionfuel economytest drivePart A Part A -Task 2 Monologue1.What are the three tips on improving the selling skills given by the consultant?2.Listen again and decide if the following statements are true or false.Write T for True and F for False.Achieve the communicating value.Tip 1:Tip 2:Tip 3:Listen to and understand the customer.Talk about previous successes of your product.()You should just sell your product and ignore the reactions of the customer.()You must do everything you can to persuade the customer to buy your product from your own point of view.()Customers are likely to be convinced if you show them the previous successes of your product.()Customers will buy your product if they see that you understand their problem and can offer a solution.FFTTPart A Part A -Task 2 MonologueUseful Sentences or ExpressionsBelow are useful sentences or expressions which can be used in personal selling.Making inquiriesWhat kind ofis best for me?Why do you think that one is better than the others?Do you have any samples with you?Can I have your catalogue?Can I have your price-sheet?Recommending the productThis automobile is just right for your needs becauseThe main attraction of this model isWe strongly recommend this item for its fashionable design and good quality.This is a new arrival.Would you like to have a try?This is our latest product.It had a great success at the exhibition in Shanghai.Talking about the priceThe price is very affordable.This model is very popular because of its competitive price.This is the lowest price.You know,our product is the best seller.Part A Part A -Task 3 Follow-up*Student A is the customer and Student B is the salesperson.Student A should ask for the information of the product and Student B should think about the features,advantages and price,etc.of the product and recommend it to Student A.You may use the sentences and expressions above.Remember to check if the selling skills are in accordance with the tips you get in Task 2 monologue.Work in pairs and think of a product you want to sell.Make a conversation in pairs.Part B Part B -Task 1 Vocabulary BuildingMatch the Chinese translation with the word or phrase which has the similar meaning.耀眼的奖励、激励优惠券传单预算平面广告、报刊广告直接邮递广告立法、法律未经请求的社交网络Part B Part B -Task 2 Conversation1.Which of the following methods do Clarence and Laura agree on to promote the new perfume?2.Listen again and answer the following questions.Part B Part B -Task 3 Monologue1.Listen to Part I,discuss with your partner and decide which of the following gives the gist of the conversation.2.The speaker has provided some media options for advertising and their features.Listen to Part II and decide whether the following statements are true or false.Write T for True and F for False.TF()Press advertising includes advertising on television and radio.()Many advertisers consider radio as an ideal medium because it can reach the most number of people.()Television is more affordable than press advertising for small businesses.()In some countries,it is illegal to send unsolicited commercial electronic messages.()The option for online advertising grows slowly.Further Practice ActivitiesFFF*Further Practice ActivitiesTask 1 ReadingPuma is a well-known sports wear company.Read the following case of Puma on advertising and discuss the following questions with your partner.Task 2 Role-playWe have met many advertisements,successful or failed ones,in our daily life.Think about the most impressive one to you.Describe it to your classmates next time.You may also find a video version of the advertisement and bring it to class.Puma and Chinese ImagesThe advertisements in China often use the images of the Great Wall,Tiananmen Square,and Temple of Heaven,etc.It can be very effective in China and other regions that share the same culture with China.Puma realized it and wisely held back its original advertisements stressing individualism shown in other nations.Puma designed a special series of advertisements aimed at Chinese market.In these advertisements,foreigners wearing Puma shoes were seen behaving in a manner similar to the Chinese in expressing their respect and love to the Temple of Heaven.Foreigners wearing Pumas and showing this kind of respect implied that Puma itself and foreigners respected the land.As a result of this ad campaign,Puma soon gained the acceptance of the Chinese customers.Questions for discussion1.Is the advertisement of Puma successful in China?2.Why did Puma change its original advertisements?Whats the possible cultural difference between China and some other nations?3.What should advertisers take notice of in advertising campaign?