苹果公司介绍 英文.pptx
COMPANY PROFILEAppleInc.isanAmericanmultinationalcorporationthatdesignsandsellsconsumerelectronics,computersoftware,andpersonalcomputers.AsofJuly2015,Applehas364retailstoresinthirteencountries,andanonlinestore.AsofSeptember24,2015,thecompanyhad60,400permanentfull-timeemployeesand2,900temporaryfull-timeemployeesworldwide.苹果是美国一家以销售和设计电子产品、电脑软件和个人电脑为主的跨国公司。截止到2015年苹果已经在十三个国家设立了364家零售店和一座网上商店。2015年9月24号，苹果公司在世界各地的全职员工达60400人，临时员工达2900余人。第1页/共17页HISTORYlApril1,1976:ApplewasestablishedbySteveJobs,SteveWozniakandRonaldWayne,toselltheApple Ipersonalcomputerkit.lApril16,1977:TheApple IIwasintroduced.lMay1980:ThecompanyintroducedtheApple IIIinandattemptedtocompetewithIBMandMicrosoftinthebusinessandcorporatecomputingmarket.19761980:The early years第2页/共17页HISTORYl1978:SteveJobsbeganworkingontheApple Lisa.lHewaspushedfromtheLisateamduetoinfighting,andtookoverlow-cost-computerproject,theMacintosh.19811985:Lisa and Macintosh第3页/共17页HISTORYl1989-1991:the“firstgoldenage”oftheMacintoshl1991-1993:fallinotherproducts19861997:Attempts at reinventionl1994:ApplealliedwithIBMandMotorolaintheAIMalliance.lNovember10,1997:AppleintroducedtheAppleOnlineStore,tiedtoanewbuild-to-ordermanufacturingstrategy.第4页/共17页HISTORY19861997:Mac Iphone Ipod and Ipad1234l1998:Appleintroducedanewall-in-onecomputer:theiMac.1988:第一台电脑IMACl2001:ThefirstofficialAppleRetailStoresOpenedinVirginiaandCalifornia.2001：在维吉尼亚和加利福尼亚的第一家零售店l20072011:iPhone,iPodTouchandiPad2007-2011:手机播放器和平板l2006:ApplebeganproducingIntel-basedMaccomputers.2006：生产第一台英特尔MAC第5页/共17页 Jobs and AppleSteve Jobs1955-2011lThreeAppleschangedtheworld.lThefirstoneseducedEve.lThesecondoneawakenedNewton.lThethirdonewasinthehandsofSteveJobs.三个苹果改变了世界第一个诱惑了夏娃第二个砸醒了牛顿第三个掌握在乔布斯手中Name：Steve JobsNationality：American.Born：February 24,1955,in San Francisco,California.Education：Attended Reed College in 1972.第6页/共17页 Jobs and ApplelIn1976,SteveJobsandWozniakfoundedApple.Theycobbledtogethertheircombinationofamicroprocessor,avideoscreenandkeyboard.TheinventorscalledittheAppleI.lIn1986,JobsleftthecompanyandstartedhisowncompanyNeXT.lIn1996,JobsreturnedtoAppleandservedastheCEO.Inrecentyears,ApplehasmadeaseriesofsuccessfulproductssuchasiPod,iTunes,iPad and iPhone.1976年，乔布斯和沃兹尼亚克创立了苹果，他们把处理器、显示器和键盘拼凑结合发明了第一代苹果1986年，乔布斯离开苹果创立了自己的公司NeXT1996年，乔布斯回到苹果并出任CEO，在最近几年，苹果推出了一系列如IPod ITunes IPad和IPhone等成功产品第7页/共17页Range of productsSoftware12Mac3IPhone4IPad5IPod第8页/共17页Range of products5IPod Software第9页/共17页Range of products5IPod Mac第10页/共17页Range of products5 Updating of iPhoneIPhone1IPhone3GIPhone3GSIPhone4IPhone5IPhone5cIPhone6第11页/共17页Range of productsiPadIPad1IPad2IPadminiIPadair2IPadairIPadPro第12页/共17页Range of products IPodClassicNano2&3Shuffle1&4touch第13页/共17页 Sales StrategyApple never discounts through direct sales channelsApple distributor price is very stable Apples retail and online stores are very unique123The company does sell some refurbished products discount,the price of these products are relatively cheap,but this is not a sale prices,but called holiday specials like the name of the first.Appleistryingtocontrolretailprices.Theymayprofitbythedistributorscontrolmeagerincomparison,doesnotoffervolumediscountsandothermethodsfordifferentdistributorsinaccordancewiththesamepriceasthesameproduct.Theyplaymoretheroleofeducationandsupportnotsales.Theyareverysimple,evenalittletoofarsimplertoatleastthemostclearsignofprovidinginformation.Theygivepeopletheimpressionthatalotofpeopletheretohelpyou.第14页/共17页 Sales StrategyAppleInc.hasbecomewellknownforitsadvertisements,whicharedesignedtoreflectaplanofmarketingtheirproductstocreativeindividuals.4Theirmostsignificantadcampaignsincludethe1984“SuperBowl”commercial,the1990s“ThinkDifferentcampaign”andtheiPodpeopleofthe2000s.Applesportablemusicplayer,theiPod,hasbeenshowcasedasapieceofcontemporaryartin“NewYorksMuseumofModernArt”.第15页/共17页Thank You第16页/共17页感谢您的观看！第17页/共17页
