电子商务专业英语3(实例教学).ppt

电子商务专业英语（3）郝晓玲2009.9专题2 科技英语阅读难点与翻译技巧vB.2复杂定语(从句)的译法例如：例1.A stack is a data type whose major attributes are determined by the rules governing the insertion and deletion of its elements.译文：栈是主要性质由支配其元素的插入与删除的规则来译文：栈是主要性质由支配其元素的插入与删除的规则来决定的一种数据类型。决定的一种数据类型。译文中，动宾之间所含内容过多，形成“大肚子”句，行文不畅。改译：栈是这样一种数据类型，其主要性质由支配其元素改译：栈是这样一种数据类型，其主要性质由支配其元素的插入与删除的规则来决定。的插入与删除的规则来决定。v例2.A fast and accurate symbol manipulating system that is organized to accept,store,and process data and produce output results under the direction of a stored program of instruction is a computer.v原译：一种能够接收、存储、和处理数据，并能在存储指令程原译：一种能够接收、存储、和处理数据，并能在存储指令程序控制下产生输出结果的快速而准确地处理符号的系统叫做计序控制下产生输出结果的快速而准确地处理符号的系统叫做计算机。算机。v由于译文主语较长，所以句子显得有点“头重脚轻头重脚轻”，读起来感到不够顺畅。v改译：一种快速而准确地处理符号的系统叫做计算机，改译：一种快速而准确地处理符号的系统叫做计算机，它能够它能够接收、存储、和处理数据，并能在存储指令程接收、存储、和处理数据，并能在存储指令程序控制下产生输出结果。序控制下产生输出结果。一、先提后述法一、先提后述法v此译法适用于结构复杂的并列长定语此译法适用于结构复杂的并列长定语(从句从句)。翻译时，首先用翻译时，首先用“这样这样(的的)”、“这样一些这样一些”、“下列下列(的的)”等词语概括所有修饰成分，等词语概括所有修饰成分，然后然后分别叙述各个修饰内容分别叙述各个修饰内容。用这种方法翻。用这种方法翻译的译文，重点突出、条理清楚。在许多情译的译文，重点突出、条理清楚。在许多情况下，这是一种翻译并列长定语况下，这是一种翻译并列长定语(从句从句)行之行之有效的方法。有效的方法。v例如：v例1.A computer is an electronic device that can receive a set of instructions,or program,and then carry out this program by performing calculations on numerical data or by compiling and correlating other forms of information.v译文：计算机是一种电子装置，它能接受一套译文：计算机是一种电子装置，它能接受一套指令或程序，并通过数据运算，或收集和联系指令或程序，并通过数据运算，或收集和联系其他形式的信息来执行该程序。其他形式的信息来执行该程序。v(比较：计算机是一种能接受一套指令或程序，比较：计算机是一种能接受一套指令或程序，并通过数据运算，或收集和联系其他形式的信并通过数据运算，或收集和联系其他形式的信息来执行该程序的电子装置息来执行该程序的电子装置)v例2.A sound card is a printed circuit board that can translate digital information into sound and back,that plug into a slot on the motherboard(the main circuit board of a computer)and is usually connected to a pair of speakers.v译文：译文：声卡是一块印刷电路板声卡是一块印刷电路板，它能把数字信息译，它能把数字信息译为声音，也能把声音变为数字信息，它插在母板为声音，也能把声音变为数字信息，它插在母板(计计算机主电路板算机主电路板)上的槽内，而且通常连接一对喇叭。上的槽内，而且通常连接一对喇叭。v(比较：声卡是一块能把数字信息译为声音，也能把比较：声卡是一块能把数字信息译为声音，也能把声音变为数字信息，插在母板声音变为数字信息，插在母板(计算机主电路板计算机主电路板)上上的槽内，而且通常连接一对喇叭的印刷电路板。的槽内，而且通常连接一对喇叭的印刷电路板。)v例4.The World Wide Web is one of the Internets most popular services,providing access to over one billion Web pages,which are documents created in a programming language called HTML and which can contain text,graphics,audio,video,and other objects,as well as hyperlinks that permit a user to jump easily from one page to another.v万维网是万维网是因特网最流行的服务之一因特网最流行的服务之一,提供对超过提供对超过10亿亿网页的访问，这些网页是由一种叫做网页的访问，这些网页是由一种叫做HTML(超文本链超文本链接标示语言接标示语言)的编程语言生成的文件，它们可以包含的编程语言生成的文件，它们可以包含本文、图形、声频、视频和其他的对象、以及允许用本文、图形、声频、视频和其他的对象、以及允许用户容易地跳跃到其他网页的户容易地跳跃到其他网页的“超链接超链接”。二、先述后提法二、先述后提法v此译法是此译法是“先提后述法先提后述法”的倒置。也就的倒置。也就是先叙述中心词是先叙述中心词(组组)的修饰内容的修饰内容,最后最后用用“这样的这样的”、“这一切这一切”、“这种这种”、“这些这些”等词语予以呼应。等词语予以呼应。对于科技英对于科技英语文献，这往往也是一种翻译长定语或语文献，这往往也是一种翻译长定语或定语从句的有效方法。定语从句的有效方法。例如：v例例1.The fact that the Government may have formulated,furnished,or in any way supplied the said drawings,specifications,or other data is not to be regarded by implication v译文：政府可能已经系统地阐述、提供或以某种方式译文：政府可能已经系统地阐述、提供或以某种方式供应了上述图纸、规范或其他资料，供应了上述图纸、规范或其他资料，但这样的事实但这样的事实并并非暗示非暗示v(比较：政府可能已经系统地阐述、提供或以某种方式比较：政府可能已经系统地阐述、提供或以某种方式供应了上述图纸、规范或其他资料的这一事实，并非供应了上述图纸、规范或其他资料的这一事实，并非暗示是暗示是)v例2.The way in which a number of processor units are employed in a single computer system to increase the performance of the system in its application environment above the performance of single processor is an organizational technique.v译文：将许多处理器组成单一的计算机系统，从而提高该系统在其运行环境中的性能，使其超过单个处理器的性能，这种方法称为组织技术这种方法称为组织技术。v(比较：将许多处理器组成单一的计算机系统，从而提高该系统在其运行环境中的性能，使其超过单个处理器的性能的方法称为组织技术。)v例4.Each publication maintains its own editorial policy but,by and large,articles that report research results from a practical viewpoint or describe application of new technology or procedures to existing problem merit publication.v译文：每种出版物都有各自的编辑原则，但一般来说，从实用观点报道研究成果，或描述新技术的应用，或描述存在问题的过程，这样的文章都是值得出版的。这样的文章都是值得出版的。v(比较：每种出版物都有各自的编辑原则，但一般来说，文章从实用观点报道研究成果，或描述新技术的应用，或描述存在问题的过程是值得出版的。)Chapter three new words Brick-and-mortar retailers 传统零售商Channel conflict渠道冲突Click-and-mortar retailer鼠标加水泥型零售商Pure-play e-tailer完全电子零售商Cybermediation网络中介Direct marketing 直销E-grocer电子杂货商hypermediation超中介on-demand delivery service按要求送货服务(模式)Shopping robots(shopbots)购物机器人Shopping agents购物代理Shopping portals购物门户E-tailing=electronic tailing 电子零售abstractvIn This chapter,will talk about retailing in EC.We will study the definition of e-tailing;the basic models of e-tailing;the strategy principles of traditional retailers;know more about the online travel operation,online employment market,online real estate,online insurance,online stock market,online banking and online personal finance.and also we will study a new word“on-demand delivery”;Secondly,we will talk about the delivery of digital product and online entertainment;the different e-tail consumer aids.in the end,we will identify the critical success factors for direct marketing and e-tailing.From this chapter,we will be able to:1)Know more about the king of e-tailing-A;and the definition of e-tailing 2)Define the basic business models of e-tailing:3)Identify the principles of“click-and mortar”strategies for traditional retailers4)Know more about the online travel operation,online employment market,online real estate,online insurance,online stock market,online banking and online personal finance.From this chapter,we will be able to:vUnderstand the meaning of on-demand deliveryvKnow what is included in e-tail consumer aidsvWhat is the critical success factors for direct marketing and e-tailing.vCan give examples for reintermediation,channel conflicts,and personalization in e-tailing Chapter three 3.13.3difficult words entrepreneur企业家One-click order technology一键订购技术Return visit回访Office supplies办公用品Department stores门店apparel服装Pet supplies宠物用品Niche products目标产品High brand recognition高的品牌认知度Multichannel store多渠道商店Travel guides旅行指南Virtual travel agencies虚拟旅行代理Currency conversion calculators货币兑换计算器Travel accessories旅游纪念品Frequent-flier deals老顾客优待A stand-by ticket剩余机票（因未事先售出而价廉）（后备机票）Make-to-order online 网上订制Voice phone call语音电话WAP cell phone WAP手机Flight status 航班状态Frequent flyer miles常旅客飞行里程Customer profiles客户档案Tedious watchdog activitiesShop aroundTEXT-Difficulties ExplanationsvP95-The statistics for the volume of.vP97-the internet offers an open.vP98-The term is used to refer to.vP103-Therefore,many experts suggestvP106-Travel authorization softwarevP106-One online service that is trying to.questionsvWhat product characteristics decide higher sales volume?vWhich classification have the e-tailing?vGive examples to explain three modelsvWhat services can not be provided by traditional agencies?vPlease explain what is“last minute trips”vWhat kind of special services can we get from online travel?vWhat are the benefits and limitations of online travel services?vPlease give me a example to explain how to use Intelligent agents期中大作业布置v图书馆数字资源(英文数据库)查找一篇专业文献,译为中文;v小组完成,6个人左右;原则1人2页;v交打印版;v最后小组讨论,自愿在课堂上中英文介绍文献内容的同学加分(5-10分钟)v介绍时主要内容:文章来源,作者,题目,生词,摘要,文章主要内容及结论.Homework 1)Remember the new words 2)Preview the chapter two 3.43.63)Find out difficult setences 4)Answer the questions