商务英语写作(修订版)第十五章课件.pptx

Chapter15Letters of ApplicationChapter 15Letters of Application申请函Chapter15Letters of ApplicationContents of this chapterI.IntroductionII.Sample AnalysisIII.Sample ContrastIV.Useful Patterns and SentencesV.Before and After Writing the Application(additional)Chapter15Letters of ApplicationI.Introduction1.Applying for a job2.Applying for admission to a college/graduate school(additional)Two kinds of application letters:Chapter15Letters of Application1.Applying for a JobYou should begin working on an application letter when you are hunting for a job.Although employers invite you to send a rsum,they also expect you to include a letter of application.The two go together.Chapter15Letters of Application1.Applying for a JobA rsum summarizes information related to the jobs requirements and the applicants qualifications.It should be organized as a persuasive message.You need to stimulate the readers interest and then show how you can satisfy the organizations needs.The letter should convey confidence.Chapter15Letters of Application1.Applying for a JobYour letter should also reflect your personal style,so be yourself.But be businesslike too;avoid sounding cute.Dont use slang,or a gimmicky layout.Finally,showing that you know something about the organization can pay off.It gets attention,and reveals that you truly desire to join the organization.Chapter15Letters of Application1.Applying for a JobThere are two kinds of application letters:An unsolicited application letter:one sent to an organization that has not announced a job opening.A solicited application letter:one sent responding to an announced job opening.Whether you are sending an unsolicited or a solicited application letter,you should present your qualifications.Chapter15Letters of Application1.Applying for a JobThe main difference is in the opening paragraph.In a solicited letter,no special attention-getting effort is needed because you have been invited to apply.Chapter15Letters of Application1.Applying for a JobAttentionInterests and desire,or evidence of qualificationsActionFollow the following steps in writing:Chapter15Letters of Application1.Applying for a JobOpen the letter by capturing the readers attention in a businesslike way.State that you are applying for a job,and identify the position or the type of work you seek.AttentionChapter15Letters of Application1.Applying for a JobAttention(additional)Avoid overused beginnings:Please consider my application forThis application is forChapter15Letters of Application1.Applying for a JobTo use a topic that shows you have learned something about the company.To make a statement or ask a question that focuses attention on the readers needs that the writer seeks to fill.If you learn of a possibility though a company employee,you can mention his/her name in the opening sentence.Attention(additional)Ways of opening:Chapter15Letters of Application1.Applying for a JobAttention(additional)I am responding to your advertisement in the Doe Post inviting applications for a position in chemical engineering.I am currently a research chemist for Johnson Chemical Corporation,where I enjoy my work,but I would prefer participating in your research program on new plastics.Sample opening 1:Chapter15Letters of Application1.Applying for a JobAttention(additional)Will you please review my qualifications for work in your training program?My thorough education and related experience have prepared me for an entry-level position in the accounting department.Sample opening 2:Chapter15Letters of Application1.Applying for a JobAttention(additional)Last week I spoke with Jane Doe about the clinical director position at your facility.We both agreed that the job is a perfect match with my goals and qualifications.Sample opening 3:Chapter15Letters of Application1.Applying for a JobPresent your key qualifications for the job,highlighting what is on your rsum:job-related education and training,relevant work experience and other related activities,personal interests and qualities.Adopt a mature and businesslike tone.Link your education,experience and personal qualities to the job requirements.Refer to the enclosed rsum.Interests and desire,or evidence of qualificationsChapter15Letters of Application1.Applying for a JobRequest an interview at the readers convenience.Give your phone number and the best time to reach you,or mention a time when you will be calling to set up an interview.Express appreciation for an opportunity to have an interview.To help reinforce the claim that you are the right person for the job,repeat your strongest qualifications.ActionChapter15Letters of Application1.Applying for a JobThese highlights and the additional evidence reviewed in the enclosed rsum present my case for a career in the accounting department.May I have an interview to continue my presentation?Please call 0411-87654321 or send an email to .I could be in your office at your convenience to talk about working for ABC.Sample close 1:Action(additional)Chapter15Letters of Application1.Applying for a JobI am confident that my qualifications and experience will be of benefit to your organization and would appreciate the opportunity to interview with you at a convenient time.I may be reached at 0411-87654321.Sample close 2:Action(additional)Chapter15Letters of Application1.Applying for a JobReferences on the enclosed rsum would be glad to comment on my accounting education and experience.Please call at 0411-87654321 so we can discuss the possibility of my joining the audit staff of ABC.Sample close 3:Action(additional)Chapter15Letters of Application2.Applying for admission to a college/graduate school(additional)Give the full name of the college/university you are applying for.Offer your reasons(the subject and the goal for your study there,you background information related to the application)to apply.Tell when you wish to enter.Ask to send you a catalog and an application form.End the letter with your name and address.Chapter15Letters of ApplicationII.Sample AnalysisLetter A:An application letter for an entry-level positionP.O.Box 65P.O.Box 65246 Zhongshan Road246 Zhongshan RoadDalian,116006Dalian,116006March 12,2013March 12,2013Mr.Mark JenningsMr.Mark JenningsPersonnel DirectorPersonnel DirectorABC Express,Inc.ABC Express,Inc.123 Xinghai Street123 Xinghai StreetDalian,116048Dalian,116048Dear Mr.Jennings:Dear Mr.Jennings:Will you please review my qualifications for work in your training Will you please review my qualifications for work in your training program?My thorough education and related experience have prepared program?My thorough education and related experience have prepared me for an entry-level position in the Accounting Department.me for an entry-level position in the Accounting Department.(To be continued)Chapter15Letters of ApplicationII.Sample AnalysisLetter A:An application letter for an entry-level position(Continued)The degree in Finance I will receive in June has provided me with an in-The degree in Finance I will receive in June has provided me with an in-depth understanding of the field as well as an overall view of the major depth understanding of the field as well as an overall view of the major areas of business.As an Applied Economics major,I studied all the areas of business.As an Applied Economics major,I studied all the functional fields(Management,Marketing,Finance,Accounting and functional fields(Management,Marketing,Finance,Accounting and Finance Management Information System)as well as the other core Finance Management Information System)as well as the other core business subjects(Business Communication,International Trade Practice business subjects(Business Communication,International Trade Practice and Commerce).I believe that I have the knowledge base that will enable and Commerce).I believe that I have the knowledge base that will enable me to be productive now.me to be productive now.As I am seeking my first job,I must use my grade point record to prove As I am seeking my first job,I must use my grade point record to prove my aptitude.My 4.6 overall average(on a 5.0 scale)placed me in the top my aptitude.My 4.6 overall average(on a 5.0 scale)placed me in the top 10%of the graduating class.I also worked diligently in student 10%of the graduating class.I also worked diligently in student associations.My experience as a member of the Society for theassociations.My experience as a member of the Society for the(To be continued)Chapter15Letters of ApplicationII.Sample AnalysisLetter A:An application letter for an entry-level position(Continued)Advancement of Management and a member of Youth Volunteer Advancement of Management and a member of Youth Volunteer Association developed my personal skills.I would bring these skills with Association developed my personal skills.I would bring these skills with me to ABC Express,Inc.me to ABC Express,Inc.For the details of my qualifications and experience,please refer to the For the details of my qualifications and experience,please refer to the enclosed rsum.May I have an interview at your convenience?Please enclosed rsum.May I have an interview at your convenience?Please call 8765#or write to the above address.call 8765#or write to the above address.Sincerely yours,Sincerely yours,(Signature)(Signature)Mary LiMary LiChapter15Letters of ApplicationII.Sample AnalysisLetter B:An application letter for a position as assistant product manager1501 Deer Park Lane1501 Deer Park LaneAnderson,TX 77830Anderson,TX 77830May 23,2013May 23,2013Ms.Rachel M.RobinsonMs.Rachel M.RobinsonManager,Human ResourcesManager,Human ResourcesDel Rio EnterpriseDel Rio EnterpriseHouston,TX 75835Houston,TX 75835Dear Ms.Robinson:Dear Ms.Robinson:Your advertisement for an assistant product manager,appearing May 22 Your advertisement for an assistant product manager,appearing May 22 in Section C of in Section C of Houston Chronicle,Houston Chronicle,immediately caught my attention immediately caught my attention because my education and training closely parallel your needs.because my education and training closely parallel your needs.According to your advertisement,the job includes“assisting in theAccording to your advertisement,the job includes“assisting in the(To be continued)Chapter15Letters of ApplicationII.Sample AnalysisLetter B:An application letter for a position as assistant product manager(Continued)coordination of a wide range of marketing programs,analyzing sales coordination of a wide range of marketing programs,analyzing sales results and tracking marketing budgets”.A recent internship at Ventana results and tracking marketing budgets”.A recent internship at Ventana Corporation introduced me to similar tasks.I assisted the marketing Corporation introduced me to similar tasks.I assisted the marketing manager in analyzing the promotion budget and overall sales of two manager in analyzing the promotion budget and overall sales of two products that Ventana was evaluating.My eight-page report examined the products that Ventana was evaluating.My eight-page report examined the nature of the current market,the products life cycles and their nature of the current market,the products life cycles and their sales/profit return.In addition to this research,I helped formulate asales/profit return.In addition to this research,I helped formulate aproduct merchandising plan and answered consumers questions at a local product merchandising plan and answered consumers questions at a local trade show.This brief but challenging introduction to product trade show.This brief but challenging introduction to product management convinced me that I could be successful and happy in a management convinced me that I could be successful and happy in a marketing career.marketing career.Intensive coursework in marketing and management,as well asIntensive coursework in marketing and management,as well as(To be continued)Chapter15Letters of ApplicationII.Sample AnalysisLetter B:An application letter for a position as assistant product manager(Continued)proficiency in computer spreadsheets and databases,has given me the proficiency in computer spreadsheets and databases,has given me the kind of marketing and computing training that Del Rio demands in an kind of marketing and computing training that Del Rio demands in an assistant product manager.Moreover,I have had some retail sales assistant product manager.Moreover,I have had some retail sales experience and have been active in campus organizations.I am confident experience and have been active in campus organizations.I am confident that my academic preparation,my marketing experience and my ability to that my academic preparation,my marketing experience and my ability to work well with others qualify me for this position.work well with others qualify me for this position.After you have examined the enclosed rsum for details of my After you have examined the enclosed rsum for details of my qualifications,I would be happy to answer questions.Please call me to qualifications,I would be happy to answer questions.Please call me to arrange an interview at your convenience so that we may discuss how my arrange an interview at your convenience so that we may discuss how my marketing,computing and interpersonal skills could contribute to Del marketing,computing and interpersonal skills could contribute to Del Rio Enterprise.Rio Enterprise.Sincerely,Sincerely,Nancy GutierrezNancy GutierrezChapter15Letters of ApplicationII.Sample Analysis1.As a rsum is required,do you think it is necessary to accompany an application letter?Should they contain the same information?2.What kind of application letter does each letter belong to,unsolicited or solicited?3.What should the application letter emphasize if you are a fresh graduate,which means you have no work experience?Key:1.Yes,it is necessary.No,not exactly the same.An application letter should be more specific and detailed.2.The first is an unsolicited letter while the second is solicited.3.It should emphasize job-related education and training.Questions for comprehension:Chapter15Letters of ApplicationIII.Sample Contrast1.An unsolicited application letter for a position as travel agent assistantPoor Dear Sirs:Dear Sirs:As you will see from my enclosed rsum,this month I completed my As you will see from my enclosed rsum,this month I completed my study in Travel and Tourism at New York University,and am ready to study in Travel and Tourism at New York University,and am ready to work with a travel agent.work with a travel agent.I started to take the training program three years ago and learnt nearly I started to take the training program three years ago and learnt nearly every aspect of the travel industry.Now I have had extensive experience in every aspect of the travel industry.Now I have had extensive experience in ticketing and reservations.I worked very hard during my internship in a ticketing and reservations.I worked very hard during my internship in a hot