高中英语公开课课件-广告.ppt

Unit 1 Project Developing an Ad CampaignTeaching aims In this lesson,you will learn:Some basic information about an ad campaign from the first Passage How to apply what you have learnt to develop your ownad campaignLead inReview:Quiz An advertisement uses words and pictures to _(劝说)people to buy a product or service,or to _(相信)an idea.There are two main types of advertisements-_and _.The formerare usually _(付费)and always（欺骗，捉弄）customers.While the latter are often run _(免费的).They tend to _(关于)widespread social concerns,and are _(旨在)educate people abouthealth,safety,or any other problem that affects public welfare.persuadebelieve incommercial adspublic service adspaid forplay tricks onfor freedeal with meant toAnti-smoking ad campaign Appreciate a video clip,and think about what impresses you most in this video.Read the article on page 18.Try to tell us the main idea of each paragraph.Para 1Para 2the definition of an ad campaignthe target audience and how to determine the target audience Fast reading Para 3Para 4what the ad campaign sayshow to reach the target audience1.What do you know about an ad campaign?An ad campaign is an organized programme of advertisements using various types of ads to reach a particular audience.2.What must you keep in mind when you start a successful ad campaign?A clear aim and target audience.Listen to the record part by part,and then try to answer the following questions.3.Why do you need to research your audience?Because the right message needs to be created for the right people.4.What should your advertising campaign depend on?Mainly depend on the target audience and which kinds of ads reach that group best.Title How do you build an ad campaignstartingHave a clear_1_ and an audience in mind;figure out exactly what you want to tell them and what youre trying to _2_them do.Who Determine your _3_audience by researching and analyzing in advance.WhatDecide what you want the audience to know or think aboutHowDecide your approach to _4_Your message across.aimmaketargetgettingTask-based reading:Table 1Read the second article on page 19 and answer the following questions:1.What is the subject of this ad campaign?Anti-smoking.2.Why do they build this ad campaign?Because the problem costs countries a lot of money and causes great damage to the welfare of the people.3.Who is the target audience for this ad campaign?High-school teenagers.4.What does the ad campaign aim to do?To discourage young people from smoking.5.What is the slogan for this campaign?Smoking kills!Anti-smoking ad campaignTo _5_young people from smoking,we will start an anti-smoking ad campaign.High-school teenagersEducate them about the bad_6_ effects of smoking and how the smoking affects those around themExplain all the_7_of not smokingShow how smoking is not cool or attractive.Put large posters around the school with our logo and _8_-smoking kills.Provide students with more information about smoking on our website.Publish an article in the school magazine which _9_students about the dangers of smoking._10_an essay competition.Task-based reading:Table 2discouragephysicaladvantagessloganinformsorganizeBuild your own ad campaign Three topics available Unhealthy food Gameboy?Get addicted to online gamesProject hopeTips for your own ad campaign:1.Whats the title of your ad campaign?2.2.Who is the target audience for your ad campaign and whats your goal?3.What do you want to say in your ad campaign?Whats your logo and slogan?4.How do you reach your audience?Fill in the blanks with proper words according to the initials or Chinese.1.The organizations t_ was to double its membership.2.When c_,the museum will be open to the public.3.The singers voice a_ to many fans.arget ompleted ppeals 4.The members didnt attend the meeting for v_ reasons.5.Teachers should develop new a_ to teaching.6.My mother r_ angrily to the lies that I told her.pproacheseactedarious7.It is _(非常地非常地)important for us to grasp a foreign language.8.The purpose of the film is only to satisfy its _(观众观众).9.Many politicians are _(关心关心)with the good of the people.extremelyaudienceconcernedTranslate the following sentences into English.1.我不知道怎样传达你的信息。我不知道怎样传达你的信息。(get.across)I dont know how to get your message across.2.该是你们去上学的时间了。该是你们去上学的时间了。(Its time)Its time for you to go to school./Its(high)time(that)you went to school.3.这座房子正是我们心中想着的。这座房子正是我们心中想着的。(have.in mind)This house is exactly what we have in mind.4.我不喜欢你对待你母亲的方式。我不喜欢你对待你母亲的方式。(the way)I dont like the way(that/in which)you treat your mother.5.工人们正在组装一架模型飞机。工人们正在组装一架模型飞机。(put together)The workers are putting together a model plane.6.那个贪婪的人好像只在乎钱。那个贪婪的人好像只在乎钱。(care about)The only thing the greedy man seems to care about is money.7.我们参与完成了这项任务。我们参与完成了这项任务。(be concerned with)We are concerned with completing this task.8.我相信你能在下星期一之前交回你的我相信你能在下星期一之前交回你的作文。作文。(depend on)I depend on you to hand in your composition by next Monday.9.为自己设立一些能够达到的目标，以树为自己设立一些能够达到的目标，以树立信心。立信心。(build)In order to build your confidence,set yourself targets you can reach.10.我们正在考虑是否要向顾客征求意见。我们正在考虑是否要向顾客征求意见。(consider)We are considering whether to ask the customers for advice/opinions.Homework To do Parts B1 and B2 on page 91 in Workbook.To do parts D1 and D2 on page 93 in workbook.