中南大学学术英语.pptx

会计学1中南大学学术英语中南大学学术英语1234Figure,table,or text?Designing figuresDesigning tablesFigure legends and table titlesOutline第1页/共28页The purpose of this chapter To optimize the presentation of your data The data presentationpurpose to illustrate.,present.,and record.guideline stand alonereference the Instructions to Contributors articles in recent issues of the journal第2页/共28页 1、Figure,table,or text?depending on the point or meaning you want the reader to receive from those data.第3页/共28页 2、Designing figuresPurposeDesigning each figure around the point you want to get across most strongly.第4页/共28页 2、Designing figuresConsideration highlighting variables;emphasizing differences or similarities;considering scale,scale intervals,maximum and minimum values,and statistical representations;第5页/共28页 2、Designing figuresConsideration being consistent with styles of figures;shrinking your figures to the standard size.第6页/共28页 2、Designing figuresKinds and characteristics Pie charts 第7页/共28页 2、Designing figuresKinds and characteristics Column and bar charts 第8页/共28页 2、Designing figuresKinds and characteristics Line charts 第9页/共28页 2、Designing figuresKinds and characteristics Radar charts 第10页/共28页 2、Designing figuresAttract attentionFigures are most appealing to the eye when theyhave 3:2 proportions;are boxed when there is relatively little ink in the figure;are unboxed if there are numerous lines,bars or columns.第11页/共28页 2、Designing figuresWeaknesses The wrong figure type has been chosen/Relationships between elements are not obvious;Weak descriptive titles are used;Data are repeated in the figure;第12页/共28页 2、Designing figuresWeaknesses The main results dont be emphasized;The figure is unnecessarily cluttered with lines.;Axes are not labelled descriptively or are labelled with the jargon;第13页/共28页 2、Designing figuresWeaknesses Unnecessary numbers are included;Data categories are not sorted or the design of related figures is not consistent.第14页/共28页 2、Designing figuresRules highlight the most important information;be essential to telling and supporting the story with evidence;be clear and consistent in style and do not duplicate data already presented.第15页/共28页 2、Designing figuresExaminingobviousness,prominence?comparisons?the necessary details of datasets?the weaknesses above?第16页/共28页 2、Designing figures第17页/共28页 3、Designing tablesPurposeTables are often used to record data and meta-data of a study and may contain a number of rows or columns which require careful reading by the user before the meaning can be appreciated.第18页/共28页 3、Designing tablesWeaknesses weak descriptive titles;inclusion of unnecessary or redundant data;inclusion of non-significant or over-precise numbers;第19页/共28页 3、Designing tablesWeaknesses omission of necessary data;table not arranged to highlight the most significant results;data not sorted to show important relationships between elements.第20页/共28页 3、Designing tablesEvaluatingnecessary,prominent?descriptive,story-telling?significant,round?the weaknesses above?第21页/共28页 第22页/共28页 4、Figure legends and table titlesPurposeFigure legends and table titles should explain what the data being presented are and highlight the key points of the part of the results story presented there.第23页/共28页 4、Figure legends and table titlesParts A title;Details of results or models;Additional explanation of the components or essential details;第24页/共28页 4、Figure legends and table titlesParts Description of the units or statistical notation;Explanation of any other symbols or notation.第25页/共28页 4、Figure legends and table titlesIdentifying第26页/共28页第27页/共28页