内蒙古赤峰市翁牛特旗新合作超市连锁有限公司日用消费品配送中心建设项目可行性研究报告.doc

球还是水球？ The Wayle is a small river that cuts across the park near my home. I like sitting by the Wayle on fine afternoons. It was warm last Sunday, so I went and sat on the river bank as usual. Some children were playing games on the bank and there were some people rowing on the river. Suddenly, one of the children kicked a ball very hard and it went towards a passing boat. Some people on the bank called out to the man in the boat, but he did not hear them. The ball struck him so hard that he nearly fell into the water. I turned to look at the children, but there weren't any in sight: they had all run away! The man laughed when he realized what had happened. He called out to the children and threw the ball back to the bank.    Lesson31 Success story 成功者的故事 Yesterday afternoon Frank Hawkins was telling me about his experiences as a young man. Frank is now the head of a very large business company, but as a boy he used to work in a small shop. It was his job to repair bicycles and at that time he used to work fourteen hours a day. He saved money for years and in 1938 he bought a small work-shop of his own. During the war Frank used to make spare parts for aeroplanes. At that time he had two helpers. By the end of the war, the small work-shop had become a large factory which employed seven hundred and twenty-eight people. Frank smiled when he remembered his hard early years and the long road to success. He was still smiling when the door opened and his wife came in. She wanted him to repair their son's bicycle!    Lesson32 Shopping made easy 购物变得很方便 People are not so honest as they once were. The temptation to steal is greater than ever before-especially in large shops. A detective recently watched a well-dressed woman who always went into a large store on Monday mornings. One Monday, there were fewer people in the shop than usual when the woman came in, so it was easier for the detective to watch her. The woman first bought a few small articles. After a little time, she chose one of the most expensive dresses in the shop and handed it to an assistant who wrapped it up for her as quickly as possible. Then the woman simply took the parcel and walked out of the shop without paying. When she was arrested, the detective found out that the shop-assistant was her daughter. The girl' gave' her mother a free dress once a week !   lesson33 Out of the darkness 冲出黑暗 Nearly a week passed before the girl was able to explain what had happened to her. One afternoon she set out from the coast in a small boat and was caught in a storm. Towards evening, the boat struck a rock and the girl jumped into the sea. Then she swam to the shore after spending the whole night in the water. During that time she covered a distance of eight miles. Early next morning, she saw a light ahead. She knew she was near the shore because the light was high up on the cliffs. On arriving at the shore, the girl struggled up the cliff towards the light she had seen. That was all she remembered. When she woke up a day later, she found herself in hospital.   Lesson34 Quick work 破案“神速” Ted Robinson has been worried all the week. Last Tuesday he received a letter  from the local police. In the letter he was asked to call at the station. Ted wondered  why he was wanted by the police, but he went to the station yesterday and now he is not worried any more. At the station, he was told by a smiling policeman that his bicycle had been found. Five days ago, the policeman told him, the bicycle was picked up in a small village four hundred miles away. It is now being sent to his home by train. Ted was most surprised when he heard the news. He was  amused too, because he never expected the bicycle to be found. It was stolen twenty years ago when Ted was a boy of fifteen !   Lesson35  Stop thief! 捉贼！ Rov Trenton used to drive a taxi. A short while ago, however, he became a bus-driver and he was not regretted it. He is finding his new work far more exciting. When he was driving along Catford Street recently, he saw two thieves rush out of a shop and run towards a waiting car. One of them was carrying a bag full of money. Roy acted quickly and drove the bus straight at the thieves. The one with the money got such a fright that he dropped the bag. As the thieves were trying to get away in their car, Roy drove his bus into the back of it. While the battered car was moving away, Roy stopped his bus and telephoned the police. The thieves' car was badly damaged and easy to recognize. Shortly afterwards, the police stopped the car and both men were arrested.    Lesson36 Across the Channel 横渡海峡 Erna Hart is going to swim across the English Channel tomorrow. She is going to set out from the French coast at five o'clock in the morning. Erna is only fourteen years old and she hopes lo set up a new world record. She is a strong swimmer and many people feel that she is sure to succeed. Erna's father will set out with her in a small boat. Mr Hart has trained his daughter for years. Tomorrow he will be watching her anxiously as she swims the long distance to England. Erna intends to take short rests every two hours. She will have something to drink but she will not eat any solid food. Most of Erna's school friends will be waiting for her on the English coast. Among them will be Erna's mother, who swam the Channel herself when she was a girl.   Lesson37 The Olympic Games 奥林匹克运动会 The Olympic Games will be held in our country in four years' time. As a great many people will be visiting the country, the government will be building new hotels, an immense stadium, and a fine new swimming pool. 'They will also be building new roads and a special railway-line. The Games will be held just outside the capital and the whole area will be called 'Olympic City'. Workers will have completed the new roads by the end of this year. By the end of next year, they will have finished work on the new stadium. The fine modern buildings have been designed by Kurt Gunter. Everybody will be watching anxiously as the new buildings go up. We are all very excited and are looking forward to the Olympic Games because they have never been held before in this country.   Lesson38 Everything except the weather 惟独没有考虑到天气 My old friend, Harrison, had lived in the Mediterranean for many years before he returned to England. He had often dreamed of retiring in England and had planned to settle down in the country. He had no sooner returned than he bought a fine house and went to live there. Almost immediately he began to complain about the weather, for even though it was still summer, it rained continually and it was often bitterly cold. After so many years of sunshine, Harrison got a shock. He acted as if he had never lived in England before. In the end, it was more than he could bear. He had hardly had time to settle down when he sold the house and left the country. The dream he had had for so many years ended there. Harrison had thought of everything except the weather.   Lesson39 Am I all right? 我是否痊愈？ While John Gilbert was in hospital, he asked his doctor to tell him whether his operation had been successful, but the doctor refused to do so. The following day, the patient asked for a bedside   telephone. When he was alone, he telephoned the hospital exchange and asked for Doctor Millington. When the doctor answered the phone, Mr Gilbert said he was inquiring about a certain patient, a Mr John Gilbert. He asked if Mr Gilbert's operation had been successful and the doctor told him that it had been. He then asked when Mr Gilbert would be allowed to go home and the doctor told him that he would have to stay in hospital for another two weeks. Then Dr Millington asked the caller if he was a relative of the patient.' No,' the patient answered,' I am Mr John Gilbert.'      Lesson40 Food and talk 进餐与交谈 Last week at a dinner-party, the hostess asked me to sit next to Mrs Rumbold. Mrs Rumbold was a large, unsmiling lady in a tight black dress. She did not even look up when I took my seat beside her. Her eyes were fixed on her plate and in a short time, she was busy eating. I tried to make conversation.   ' A new play is coming to" The Globe" soon,' I said. 'Will you be seeing it ?' ' No,' she answered. 'Will you be spending your holidays abroad this year ?' I asked. ' No,' she answered. ' Will you be staying in England?' I asked. ' No,' she answered.   In despair, I asked her whether she was enjoying her dinner.  ' Young man,' she answered,' if you ate more and talked less, we would both enjoy our dinner !'    lesson41 Do you call that a hat? 你把那个叫帽子吗？ 'Do you call that a hat ?' I said to my wife. 'You needn't be so rude about it,' my wife answered as she looked at herself in the mirror. I sat down on one of those modern chairs with holes in it and waited. We had been in the hat shop for half an hour and my wife was still in front of the mirror. ' We mustn't buy things we don't need,' I remarked suddenly. I regretted saying it almost at once. 'You needn't have said that,' my wife answered.' I need not remind you of that terrible tie you bought yesterday.'  ' I find it beautiful,' I said. 'A man can never have too into the cave hoping to find buried treasure. The leader of the party was examining the soil near the entrance to the cave when the machine showed that there was gold under the ground. Very excited, the party dug a hole two feet deep. They finally found a small gold coin which was almost worthless. The party then searched the whole cave thoroughly but did not find anything except an empty tin trunk. In spite of this, many people are confident that 'The Revealer' may reveal something of value fairly soon.   Lesson56 Faster than sound! 比声音还快！ Once a year a race is held for old cars. A lot of cars entered for this race last year and there was a great deal of excitement just before it began. One of the most handsome cars was a Rolls-Royce Silver Ghost. The most unusual car was a Benz which had only three wheels. Built in 1885, it was the oldest car taking part. After a great many loud explosions, the race began. Many of the cars broke down on the course and some drivers spent more time under their cars than in them !内蒙古赤峰市翁牛特旗新合作超市连锁有限公司日用消费品配送中心建设项目可行性研究报告二00八年八月目 录第一章 项目总论4一、项目名称4二、项目概况41、项目建设内容 42、项目建设地点 43、项目建设性质 44、项目建设时间 45、项目总投资 46、资金筹措 4三、项目单位及负责人 41、项目单位 42、项目负责人简介 5四、预期效益 51、经济效益 52、社会效益 5五、项目的编制依据 5六、结论 6第二章 项目建设背景 7一、我国农村现代物流配送网络的发展趋势及供销社优势所在 7二、赤峰地区服务业及翁旗现代物流配送网络的现状8三、项目区简介101、翁牛特旗简介 102、乌丹镇简况 11第三章 项目建设必要性和可行性 12一、项目建设的必要性 12二、项目建设的可行性13三、问题与建议14第四章 市场分析及营销方案15一、市场分析15二、项目的运营与特色15三、物流配送实施方案16第五章 建设原则及建设内容18一、建设原则18二、建设内容18第六章 项目选址及建设方案19一、项目建设选址19二、建设方案19第七章 节能、环境保护与消防20一、节能20二、环境保护20三、环境保护方案20四、消防21第八章 组织结构及劳动保护22一、组织结构22二、劳动保护22第九章 机构设置、人员安排与培训24一、机构设置与人员安排24二、人员培训 24第十章 项目建设进度25一、建设工期 25二、项目实施进度安排25三、项目实施进度表 25第十一章 投资估算和资金筹措26 一、估算依据 26二、投资估算26三、资金筹措27第十二章 财务评价 29 一、基础数据与参数选取29二、成本费用估算29三、总收入及利润估算30四、财务评价报表30五、财务评价报表 31第十三章 风险分析 32一、项目主要风险因素识别 32二、风险程度分析 32三、防范和降低风险的对策32第十四章 项目管理办法 33第十五章 结论 34附件：赤峰市翁牛特旗新合作超市连锁有限公司企业法人营业执照第一章、项目总论一、项目名称：赤峰市翁牛特旗新合作超市连锁有限公司日用消费品配送中心建设项目二、项目概况1、项目建设内容： （1）、新建日用消费品展厅350平方米； （2）、新建标准化日用消费品储备库1500平方米； （3）、冷鲜库150平方米； （4）、新建办公用房400平方米； （5）、计算机管理系统（含软件）； （6）、“东风”145（4.5T）厢式货车2辆； （7）、冷藏车1辆；2、建设地点：赤峰市翁牛特旗乌丹镇3、建设性质：配套改造4、建设期限：2008年10月2009年7月5、项目总投资：600万元6、资金筹措： （1）企业自筹300万元 （2）银行贷款200万元 （3）申请财政扶持资金100万元三、项目单位及项目负责人：1、项目单位： （1）单位名称：赤峰市翁牛特旗新合作超市连锁有限公司 （2）单位住所：翁牛特旗乌丹镇向阳街东段路南 （3）法定代表：刘强 （4）人员结构：现有人员25人，其中管理人员8人，80%以上有大中专以上学历并有相应的专业资格证书。 （5）资产情况：单位注册资金66万元，现有固定资产800万元，流动资产450万元.2、项目负责人简介： （1）姓名：刘强 （2）性别：男 （3）国籍：中国 （4）个人简历：汉族 大学文化，1977年参加工作，历任旗供销社科员、人事科科长、旗联社副主任、新合作超市连锁有限公司总经理。四、预期效益通过对该项目的实施，可带来较好经济效益和社会效益。1、经济效益 项目实施后，年均销售收入2760万元，年平均利润56万元，年均缴纳税金117万元。2、社会效益 通过项目实施，促进农村、牧区经济繁荣和社会发展，提升消费档次，降低消费成本，改善消费环境，实现连锁网络“一网多用，双向物流”的综合服务功能。方便、快捷的为农牧民提供质优、价廉的生产、生活用品，解决群众的买难卖难的问题。五、项目编制依据1、中共中央、国务院关于积极开展现代农业扎实推进社会主义新农村建设的若干意见。（中发2007一号）2、国务院“听取供销总社关于建设农村现代流通服务网络等有关工作汇报的会议纪要”国阅52号。（2006.5.24）3、全国总社“关于贯彻落实国务院会议纪要精神加快实施新网工程的通知”(供销经字200639号文)4、翁牛特旗国民经济和社会发展第十一个五年规划纲要。5、自治区供销社“研究全区供销系统推进自治区民生工程农村牧区商贸流通网络建设会议纪要”（ 20081号）6、建设单位提供的其他材料。六、结论 该项目是建设农村现代流通服务网络的重要举措，是发展农村经济的好事，是为“三农”服务和建设社会主义新农村办的实事，同时也是供销系统适应现代流通要求，强化自身功能，提高服务水平必须抓好的一项重要工作，是生存之需、发展之要。符合翁旗“十一五”期间国民经济和社会发展计划，翁旗供销社自2005年开始承担“万村千乡市场工程”建设任务，2006年启动“新网工程”并由所属龙头企业翁旗新合作超市连锁有限公司具体组织实施。目前网络骨架已初具规模，网络覆盖了全旗70%以上乡镇村，在农村现代流通中发挥着主导作用。如果此建设项目加以实施，必将使翁旗现代流通网络建设上个新台阶，更加健康有序、便捷畅通地为“三农”服务。第二章 项目建设背景 一、我国现代农村物流配送网络的发展趋势及供销社优势所在。 进入新的世纪，商品流通行业正处于现代经营方式进行资源整合的关键时期，这一发展趋势从大中城市开始正在逐步向农村牧区延伸，最终将由现代经营方式和农村实际相结合形成新型的商品流通服务网络，进而成为农业社会化服务体系和农村市场体系的重要支撑力量。谁能整合资源、拥有网络，谁就能在与农民的联系和农村经济的现代商品流通体系建设中有所作为，必须在产权体制改革的基础上，发挥自身优势，以连锁、配送等现代营销方式为重点改造传统网络，再造农村骨干商品经营服务网络。党和政府高度重视农业和农村工作。当前，我国正处在全面建设小康社会、加快推进社会主义现代化建设的新的发展阶段。党中央、国务院高度重视农业和农村工作，坚持把解决好“三农”问题作为全党工作的重中之重，采取了一系列的政策和措施。供销合作社的根在农村，主要服务对象是农民，经过多年的改革发展，有能力、也有条件在为“三农”服务中有更大的作为。一是供销社对农村市场熟悉程度高。供销社长期服务三农，熟悉农业，接近农村了解农民的需求，了解当地市场与环境，对农村商品市场需求的把握，敏感于其它各类大中型连锁企业。二是供销社在农村市场和农民中有多年形成的信誉。供销合作社在长期的为农服务中，与农民形成了良好的合作关系，农民对供销合作社理念有一定的理解和认同。市场放开后，供销社在农资、食盐、烟花爆竹和棉花等农产品经营中仍占据了较大市场份额，农民在供销经营网点购买商品是比较满意和放心的，这是其它个体私营企业无法比拟的优势，也是供销社发展农村流通网络的可利用的宝贵的无形资产。三是供销社具有一定的流通网络资源。供销社经营网点遍布城乡，具有整合系统和当地社会资源的优势。近几年来，供销社从深化自身改革入手，不断推进体制和机制的改革与创新，淘汰了一批没有市场竞争力的经营网点，同时，建立在新的产权体制基础上的供销社经营网点正在形成，供销社新建立的“一社两店”入村工程，为农服务组织也发挥着重要的引导作用，应该说，这种体系的建立更具生命力。四是有一批熟悉农村流通的合作社队伍。供销社长期从事农村商品流通，培养了一批农村商品流通经营人才，但旧的体制束缚了这支队伍创造力的发挥。供销社通过深化改革和机制转换，培育出了适合发展的土壤，这批人完全能够有所作为，成为农村流通网络建设的中坚力量。五是有一个相对完整、有力的行政推动组织。政府的支持和供销社较完整的组织管理体系，是供销社发展农村流通网络的最大的组织优势。二、赤峰地区现代服务业及翁旗现代物流配送网络的现状。现代农村物流配送网络建设是现代服务业的主要内容，是发展农村经济的好事，是为“三农”服务和建设社会主义新农村的实事。赤峰市现代物流配送业当前站在新