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国际商务英语函电国际商务英语函电国际商务英语函电国际商务英语函电International Business CorrespondenceInternational Business CorrespondenceInternational Business CorrespondenceInternational Business CorrespondenceProject1AnOverlookofBusinessProject1AnOverlookofBusinessCorrespondenceCorrespondence2121世纪高校商务英语系列规划教材世纪高校商务英语系列规划教材LearningGoalsAfterlearningthisChapter,youwillbeableto:understandthefunctionsandtendencyofbusinesswritingidentifybasiccategoriesofmodernbusinesswritinglearnthe7Csprinciplesofbusinesswritingknowthestructureandstyleofabusinessletterpracticewritinganenvelopeande-mailshavesomeknowledgerelatedtothetradedocumentsModule 1Module 1Functions and Tendency of Business WritingFunctions and Tendency of Business WritingFunctionofBusinessWritingexplaininstructionstoemployees,announcemeetingandgiveresponsestorequestletters,placeorders，ormakecomplaints,acceptcontractsforservices,etc.TendencyofModernBusinessWritingLikelife-styleandworkingconditions,thestandardforbusinesswritinghaschanged,thestyleofittendtobesomethinglikeapieceofconversationbypost.Theawarenessofchange-adaptingtoup-to-datewaysofdoingbusiness-ismostimportant.Module 2 Basic Categories and Principles of Modern Business WritingModule 2 Basic Categories and Principles of Modern Business WritingTypesofBusinessWritingbusinessletterssecretarialwritingscorporatepromotionrecruitmentandemploymentexternalcorporatecommunicationModule 2 Basic Categories and Principles of Modern Business WritingModule 2 Basic Categories and Principles of Modern Business WritingCriteriaforEffectiveBusinessWriting(“7Cs”principles)ClarityCorrectnessConcisenessConcretenessCompletenessCourtesyConsiderationModule 3 Structure of a Business LetterModule 3 Structure of a Business Letter 1.EssentialpartsofaBusinessLetterReference档号AttentionLine注意事项SubjectLine事由标题Enclosures附件Postscript附言CarbonCopy抄送Module 3 Structure of a Business LetterModule 3 Structure of a Business Letter 2.OptionalpartsaBusinessLetterLetter-head信头Date日期InsideNameandaddress信内地址Salutation称呼MessageorBody正文ComplimentaryClose结束问候语Signature签字Module 3 Structure of a Business LetterModule 3 Structure of a Business Letter 2.OptionalpartsaBusinessLetterModule 3 Structure of a Business LetterModule 3 Structure of a Business Letter 3.HavingaClearPictureModule 3 Structure of a Business LetterModule 3 Structure of a Business Letter 3.HavingaClearPictureModule 3 Structure of a Business LetterModule 3 Structure of a Business Letter Pre-messagepartLetterheadModern Truck 234 First StreetNewtown，NY 20022Tel：01-25551212,Fax：01-2-555-4545Fax：01-2-555-4545DateAmericanform:October 26,2012Britishform:26 October 2012.Module 3 Structure of a Business LetterModule 3 Structure of a Business Letter Pre-messagepartInsideaddressAttentionlineJoe Martin First Trucking5656 Norfh Willow RoadMiddleton，NY 20088 Att:Joe Martin,Game Designer ATT:Mr.George WilliamsAtt:Sales ManagerATT:President.Re:Order No.879Ref:Po No.435Re:Invoice No.546Module 3 Structure of a Business LetterModule 3 Structure of a Business Letter Pre-messagepartLetterheadModern Truck 234 First StreetNewtown，NY 20022Tel：01-25551212,Fax：01-2-555-4545Fax：01-2-555-4545DateAmericanform:October 26,2012Britishform:26 October 2012.Module 3 Structure of a Business LetterModule 3 Structure of a Business Letter Pre-messagepartReferencenumberRe:Order No.879Ref:Po No.435Re:Invoice No.546Your ref:CNN/266Our ref:1246/BDModule 3 Structure of a Business LetterModule 3 Structure of a Business Letter Pre-messagepartSubjectlineSub:Fridays meeting Sub:Sales conferenceSub:Delay of DliverySub:Request for price listsRe:Billing dated 12-8-09 Account No.FG 1265 Error in Billing Sub:Order No.1265 Price ReductionModule 3 Structure of a Business LetterModule 3 Structure of a Business Letter Pre-messagepartSalutationDear Mr.Smith,Dear Mrs.Jones,Dear Peter,Dear President Jones,Dear Professor Liang,Dear Doctor Manson,Dear Sales ManagerAccounting DepartmentDear Sirs,Gentlemen,Ladies and Gentlemen,Module 3 Structure of a Business LetterModule 3 Structure of a Business Letter Body-messagepart(1)OpeningsentencesTheopeningsentencesgivethereaderageneralideaaboutyourletterisgoingtosay(2)MainbodyThemainbodyisthemostimportantpartoftheletter,whichgivesmoredetails，asksquestions，presentspointsofview，etc.Module 3 Structure of a Business LetterModule 3 Structure of a Business Letter Body-messagepart(1)OpeningsentencesTheopeningsentencesgivethereaderageneralideaaboutyourletterisgoingtosay(2)MainbodyThemainbodyisthemostimportantpartoftheletter,whichgivesmoredetails，asksquestions，presentspointsofview，etc.Module 3 Structure of a Business LetterModule 3 Structure of a Business Letter Body-messagepart（3）ClosingsentencesCaseRemarkOpeningsentences:AbriefintroductiontothematterMainbody:UseanewparagraphforseparateideasUsefacts,detailsandnumbersDearMrWithrowAsyoumayknow，theJapaneseGovernmentisplanningtoapproveasupplementarybudgetasameansofovercomingthecurrenteconomicrecessionInanticipationofthisplan，theMinistryofConstructionisconsideringthepurchaseoffiveofyourLE-15BoisegenerationsWouldyoupleasee-mailanswerstothefollowingquestionsbyJuly10(yourtime)：1Havethespecificationschangedwithinthelasttwoyears?Ifso，pleasegivecompletedetails2Wouldyoubeabletoredesignonegenerationtothatitcouldbemountedona10一tontruck?Seetheattacheddrawing)Ifso，howlongwouldittaketomakethismodification?3IfweplacedaninitialorderforfourLE一15snextOctober，wouldyoubeabletoshipthembyearlyMarch2012?Conclusion:Giveanexpressionofgratitude,asuggestionorarequest.Closingsentences:WearesorrytorushyoubutneedyourearliestreplyIfitarriveslaterthanFridayourtime)thisweek，ourcustomerwilllosetheopportunitytoapplyforaprocurementbudgetWithbestregards，JohnRobertSumidaCorporationModule 3 Structure of a Business LetterModule 3 Structure of a Business Letter Body-messagepart(1)TheComplimentaryCloseFormalLessFormalInformalSalutationBritishEnglishDear Sir or MadamDear Sirs or MadamsDear Mr.SmithDear Ms.SmithDear Dr.SmithDear MarryDear TomAmericanEnglishGentlemenComplimentarycloseBritishEnglishYours faithfullyFaithfully yours Yours respectfullyYours sincerelySincerely yoursCordially yoursSincerelyCordiallyBest regardsAmericanEnglishYours trulyTruly yoursModule 3 Structure of a Business LetterModule 3 Structure of a Business Letter （2）SignatureYours sincerely,Sincerely yours,Rene M.Hewitt Rene M.Hewitt Loraine HollowayLoraine HollowayRene M.Hewitt Loraine HollowaySales Department Marketing Department(3)EnclosureEnc.Twolettersofrecommendation1.applicationform2.resumeEncls：2Invoices1Invoice#981232Check#13570(Photocopy)Module 3 Structure of a Business LetterModule 3 Structure of a Business Letter (4)Copies（5）Postscript CC：Bob Owens，Linda Valencia，Tom Morgan CC：Mr.William Carter,Vice-President CC:Personnel DirectorP.S.Pleasesendallthematerialbyairmail.P.S.HopetoseeyouatthetradefaironAugust20.PSSBesuretoplaceyourordersoon！Module 4 Style of a Business LetterModule 4 Style of a Business LetterIndentedstyleHavingaClearPictureModule 4 Style of a Business LetterModule 4 Style of a Business LetterTheBlockStyleHavingaClearPictureModule 4 Style of a Business LetterModule 4 Style of a Business LetterTheModifiedStyleHavingaClearPictureModule 5 Ways of Envelope Addressing Module 5 Ways of Envelope Addressing 1.TheindentedstyleModule 5 Ways of Envelope Addressing Module 5 Ways of Envelope Addressing 2.TheblockstyleModule 5 Ways of Envelope Addressing Module 5 Ways of Envelope Addressing 2.TheblockstyleModule 6 A Brief Introduction of E-mailsModule 6 A Brief Introduction of E-mails ThestructureofE-mailsFrom(ThesendersE-mailaddress)To(ThereceiversE-mailaddress)CC(thereceiversE-mailaddress)BCC(blindcopy)(ThereceiversE-mailaddress)Date(Thehour，dayandmonthautomaticallyshowedontheE-mail)SubjectLine（MakesurethatthesubjectlineaccuratelyreflectswhatisintheE-mail.)Module 6 A Brief Introduction of E-mailsModule 6 A Brief Introduction of E-mails FDateJuly1st,2012ToTCcSubjectAskingforL/CAmendmentDearSirorMadam:WehavereceivedtheL/CNo.123againstourcontractNo.246.AftercheckingtheL/Ccarefully,wehavefoundsomediscrepanciesandwouldrequestyoutomakethefollowingamendments:1.TheL/CNo7480isshortestablishedtotheamountofUS520dollars.Pleaseincreaseitaccordingtothecontract.2.Theportofloadinganddestinationshouldbe“ShanghaiandNewYorkrespectivelyinsteadofNewYorkandShanghai.3.PleasedeletetheclauseTransshipmentandpartialshipmentareprohibitedincontract.4.Thedraftshouldbemarkedfreightcollectioninsteadoffreightprepared5.Pleaseinsertthewordaboutbeforetheclauseofquantity.开头（进行简要介绍）细节（单独成段，逻辑通顺）Inordertoeffectshipmentsmoothly,pleasemakenecessaryamendmenttoyourL/Cwiththeleastpossibledelay.Thankyouforyourattention.Withbestregards,WangLipingABCTradingLTD.结论（说明希望收件人采取行动）结尾（简短的结束语）Module 7 Extending SkillsModule 7 Extending Skills1.PracticingGuide实训指导实训指导AnIntroductiontoTradeDocuments（贸易单证介绍）Inaninternationaltradetransaction,thetradedocumentsinvolvedtheprocessofimportandexportplayanimportantrole.Bothimportersandexportersneedtoensurethatthedocumentationsupportingtheirinternationaltradetransactionsiscorrect.Astherequirementsdifferfromcountrytocountry,itisnotaneasyjobtomakealldocumentserrorless.Mistakescanbecostly.Agoodworkingknowledgeoftradedocumentationcanprotecttradersfromunexpectedtroubles.Ingeneral，itisvitaltomaintainconsistencybetweenallthedocumentsrelatingtothesametransaction.Forexample，thedescriptionofgoods，thevalueofthegoods，andothertermsindifferentdocumentsshouldbethesame.Ifdocumentarycreditsareused,thenallthedocumentsmustbemadeoutaccordingtotheL/Cterms.Thispartwillreviewsomeimportantdocumentsusedininternationaltrade,suchasorders,invoice,draft,billoflading,packinglist,insurancedocument,certificateoforiginandcustomdeclarationetc.Module 8 Trying your handsModule 8 Trying your handsTask1Choosefromthewordsinthebox，andmarkthepartsofthefollowingbusinessletterAnswer:1.Letterhead：TheBMAGroupPlyLtdPOBox5168WestChatswoodNSW1515AustraPhone=61298848499Fax：612988483992SenderSaddress：POBox5168WestChatswoodNSW1515AustraliaPhone：61298848499Fax：612988483993Date：November1220114Receiversaddress：MrZhangChuanrenChiefExecutiveOfficerGreatWallPlasticLtd20XionggnanRoad(West)Jiayuguan，Gansu735100China5Salutation：DearMrZhang，6Introductoryparagraph：Wearedelightedtoreceiveyourletterof31October20117Mainbody：EncouragedbythepolicyregardingthedevelopmentofWestChina，wehavebeenseekingforapartnerforjointventureandplanningtosetupanumberofchainsinGansuProvinceWeareconsideringsendingtworepresentativestoyourcompanyforthenegotiationatthebeginningofDecember20118Closing：Thankyouforyourkindcooperation9(Typed)signature：ThomasSparks10Jobtitle：President11Signature：ThomasSparks12Referenceinitials：TSsrModule 8 Trying your handsModule 8 Trying your handsTask2FillineachoftheblanksinthefollowingletterwithanappropriatewordTask3Arrangeabusinessletterinaproperformatwiththefollowingpoints.Answer:1marching2right3one4in5trade6cloth7past8has9in10contactModule 8 Trying your handsModule 8 Trying your handsAnswerTask4AddressanenvelopefortheaboveletterModule 8 Trying your handsModule 8 Trying your handsAnswerTask5ArrangetheaboveletterinanE-mailformatFromDavidWarner(linabcmailzlnetcomcn)Date2012-3-2315：08：23ToMrHGWilkinson(Wilkinsontifert163com)CCSubjectSewingMachinesDearMrHGWilkinson，Wethankyouforyourletterof16MarchenquiringaboutthesupplypositionofthesubjectgoodsTheenclosedbookletcontainsdetailsofallkindsofSewingMachineswehandlewhichwehopewillenableyoutomakeasuitableselectionWehopeyouwillfindsomeoftheitemsinthebookletofinteresttoyouandlookforwardtoreceivingyourspecificenquirywithkeeninterestBestRegardsDavidWarnerModule 8 Trying your handsModule 8 Trying your handsTask6WritealetteraccordingtothefollowinginformationinChinese.AnswerDearSirs，WethankyouforyourletterofAugust18.WearepleasedtoreceiveyourorderandwishtosaythatwehaveadequatestocksofTypeSamsungGT-C3518mobilephones,andthatdeliverydatecanbemet.PaymentbyirrevocableL/Cisconvenientforusandweshalldrawonyourbankabill30daysaftersight.WearenowawaitngyourL/Ctobeopened,国际商务英语函电国际商务英语函电国际商务英语函电国际商务英语函电International Business CorrespondenceInternational Business CorrespondenceInternational Business CorrespondenceInternational Business CorrespondenceProject2EstablishingBusinessProject2EstablishingBusinessRelationsRelations2121世纪高校商务英语系列规划教材世纪高校商务英语系列规划教材LearningGoalsAfterlearningthisChapter,youwillbeableto:learnhowtoestablishbusinessrelationsbywriting;understandthechannelsforgettingbusinessinformation;writeanexpectedreplyingforbusinessrelationsestablishment.Module 1 Channels for Information of Potential PartnersModule 1 Channels for Information of Potential PartnersThefollowingchannelsarefrequentlyusedtoobtainthenecessaryinformationoftheirpotentialbuyers.BanksChambersofCommercebothathomeandabroadTradeDirectoryCommercialCounsellorsOfficeExhibitionsandtradefairsAdvertisementsorinternetRecommendationsbybusinesspartnersorclientsMarketsurveysModule 2 Writing SkillsModule 2 Writing SkillsWhenwritingalettertostartbusinesswithanothercompany,youshouldexpressyoursincerewishtocooperate,yourhopetogetafavorablereplysoonandyouaresupposedtocoverthefollowing:1.Howandwhereyougettheinformationofthereceiverscompany;2.Thebusinesslinehandledbyyourcompany;3.Theintentionordesireofwritingtheletter;4.Ifpossible,thereferenceastoyourcompanysfinancialstatusandintegrity.Module 2 Writing SkillsModule 2 Writing SkillsIfyouhavereceivedsuchaletter,youshouldanswerinfullwithouttheleastdelayandwithcourtesysoastocreategoodwillandleaveagoodimpressiononthereader.Writethefollowingpointsinreply:1.Toexpressthanksfortheletterreceived;2.Toexpressthanksfortheintentiontoestablishrelationswithyou;3.Toprovideinformationrequestedclearly;4.Tostatewhetheryouwouldliketoaccepthisproposal;5.Toexpressgoodwishesforcooperation.Module 3 Case Remark Module 3 Case Remark Openingsentences:AbriefintroductiontothematterMainbody:UseanewparagraphforseparateideasUsefacts,detailsandnumbersDearMrWithrowAsyoumayknow，theJapaneseGovernmentisplanningtoapproveasupplementarybudgetasameansofovercomingthecurrenteconomicrecessionInanticipationofthisplan，theMinistryofConstructionisconsideringthepurchaseoffiveofyourLE-15BoisegenerationsWouldyoupleasee-mailanswerstothefollowingquestionsbyJuly10(yourtime)：1Havethespecificationschangedwithinthelasttwoyears?Ifso，pleasegivecompletedetails2Wouldyoubeabletoredesignonegenerationtothatitcouldbemountedona10一tontruck?(Seetheattacheddrawing)Ifso，howlongwouldittaketomakethismodification?3IfweplacedaninitialorderforfourLE一15snextOctober，wouldyoubeabletoshipthembyearlyMarch2012?Coclusion:Giveanexpressionofgratitude,asuggestionorarequest.Closingsentences:WearesorrytorushyoubutneedyourearliestreplyIfitarriveslaterthanFriday(ourtime)thisweek，ourcustomerwilllosetheopportunitytoapplyforaprocurementbudgetWithbestregards，JohnRobertSumidaCorporationModule 3 Case Remark Module 3 Case Remark Openingsentences:AbriefintroductiontothematterMainbody:UseanewparagraphforseparateideasUsefacts,detailsandnumbersDearMrWithrowAsyoumayknow，theJapaneseGovernmentisplanningtoapproveasupplementarybudgetasameansofovercomingthecurrenteconomicrecessionInanticipationofthisplan，theMin