牛津英语模块四Unit1-Reading (2).ppt

牛津英牛津英语模模块四四Unit1-ReadingLet students do the reading comprehension.Lead-inLead-inLearning aimsAfter this class,students should:1.fully understand the reading material2.know the two main types of ads3.have a right attitude towards advertisementSelf-studyStructure of this passage Structure of this passage Reading strategyHow to read expository writing?1.Introduction of the subject2.Supporting details3.ConclusionSubject/topicAdvertisements SupportingdetailsConclusion Introduction of adsPara 1Paras 2-4Para 5IntroductionWhat an advertisement is.Does an advertisement tell people the complete truth?Public service advertisements.authors opinions/suggestionsGuidance and explorationTask 1What is an advertisement?An advertisement uses words and pictures to persuade people to buy a product or service,or to believe in an idea.Task 2Commercial ad(to persuade to buy and then to make profit)Commercial advertisementsThey always aim to promote a product or service.Which kind of advertisement does it belong to?What do they aim to do?Task 3 Public service ad(to educate)Which kind of advertisement does it belong to?What are PSAs meant to do?Public service advertisements.(PSAs)They are meant to educate people about health,safety,or any other problem that affects public welfare.Types of adsExamplesSimilaritiesDifferencesplaces foundmethods usedpurposescom-plete truth?Com-mercial adsPSA Bright-Teeth fights bad breath!Yes to life,no to drugs.Knowledge changes life.newspapers,magazines,the Internet,radio,televisioncleverlanguage&attractive picturespersuade people to buy;make profitseducate peopleDiscussion:Q:What attitude we should have when we meet some advertisements which tell incomplete truth?use our intelligence&not be its slave SummaryWhat have learnt today?two main types of adshave a right attitude towards advertisementConsolidationFinish the related exercise on page 5.AssignmentReview what we have learnt.Thank You!汇报结束谢谢大家!请各位批评指正