新职业英语职业综合英语Unit.pptx

C o n te n t sListening&Speaking4 Warming-up1Reading A2Reading B3Language Lab7Language Lab7Writing5Mini-project6第1页/共82页第2页/共82页Wa rm-1TaskTask1 1Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompaniesareheadquartered.Germany_JapanJapanUSAUSACar Companies _GermanyUSAUSAFranceFrance_RepublicofKoreaP.R.ChinaP.R.ChinaFinlandFinlandSupermarket Companies Mobile Phone Companies 第3页/共82页W ar m-2TaskTask2 2Listatleasttwocompaniesforeachtypeofthefollowingproducts.TCL,Sony,TCL,Sony,Panasonic,Panasonic,PhilipsPhilipsLenovo,Lenovo,Apple,IBM,Apple,IBM,SonySonyLi-Ning,Li-Ning,Adidas,Nike,Adidas,Nike,ReebokReebok第4页/共82页l og oWhatisalogo?Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogosdesignisforimmediaterecognition.Thelogoisoneaspectofacompanyscommercialbrand,oreconomicoracademicentity,anditsshapes,colors,fontsandimagesusuallyaredifferentfromothersinasimilarmarket.第5页/共82页C o m p a n y i n t r o d u c t i o nBavarian Motor Works(BMW)isanindependentGermanautomobilemanufacturerfoundedin1916.BMWisaworldwidemanufacturerofhigh-performanceandluxuryautomobilesandmotorcycles.Toyota Motor Corporation,foundedin1937,isamultinationalcorporationheadquarteredinJapan,andiscurrentlyoneoftheworldslargestautomakers.Ford Motor Company isanAmericanmultinationalcorporationandoneoftheworldslargestautomakers.第6页/共82页C o m p a n y i n t r o d u c t i o nMetro AG,establishedin1964,isadiversifiedretailandwholesalegroupbasedinGermany.Itisthelargestinitshomemarket,andoneofthemostglobalizedretailandwholesalecorporations.Wal-Mart Stores,Inc.,foundedin1962,isanAmericanpubliccorporationthatrunsachainoflarge,discountdepartmentstores.Itistheworldslargestpubliccorporationbyrevenue,accordingtothe“2008FortuneGlobal500”.Carrefour SA isaFrenchinternationalhypermarketchain,withaglobalnetworkofoutlets.ItisthesecondlargestretailgroupintheworldintermsofrevenueafterWal-Mart.第7页/共82页C o m p a n y i n t r o d u c t i o nSamsung Group isthelargestcompanyoftheRepublicofKorea.ItiscomposedofSamsungElectronics,SamsungHeavyIndustriesandSamsungEngineering&Construction.Lenovo Group Limited isChinaslargestandtheworldsfourthlargestpersonalcomputermanufacturer.Lenovomainlyproducesdesktops,laptops,servers,handheldcomputers,imagingequipmentandmobilephonehandsets(听筒).Nokia Corporation isaFinnishmultinationalcommunicationscorporation.Nokiaisfocusedonwirelessandwiredtelecommunications.Itistheworldslargestmanufacturerofmobiletelephones.第8页/共82页R e ad i n g AReading ATextTask 1Task 2Business Know-how第9页/共82页T e x t A-1GoogleAnyonewhohaseverusedtheInternethasAnyonewhohaseverusedtheInternethasseenGoogle,andmanypeoplewouldjustseenGoogle,andmanypeoplewouldjust“googleit”whentheytrytofindinformation“googleit”whentheytrytofindinformationaboutsomethingontheInternet.AstheworldsaboutsomethingontheInternet.AstheworldsmostpopularInternetsearchengine,GoogleismostpopularInternetsearchengine,Googleisoneofthegreatestexamplesofonlinesuccess.oneofthegreatestexamplesofonlinesuccess.Reading A第10页/共82页T e x t A-2 ItIt allall beganbegan inin JanuaryJanuary 19961996 asas aa researchresearchprojectproject atat StanfordStanford UniversityUniversity byby Ph.D.Ph.D.studentstudentLarryLarry Page.Page.TryingTrying toto findfind aa betterbetter wayway forfor webwebusersusers toto searchsearchforfor relevantrelevant pages,pages,PagePagehadhad ananideaideathatthatthisthiscouldcouldbebeachievedachieved bybyexaminingexaminingthetherelationshipsrelationships betweenbetween webweb pages.pages.HeHe thoughtthoughtthatthatwebwebpagespageswhichwhichhadhadthethemostmostlinkslinkstotothemthemfromfromotherotherwebwebpagespagesmustmustbebethethemostmostpopular.popular.ThetechniqueThetechniqueappearedtobeappearedtobesuccessful.successful.Reading A第11页/共82页T e xt A-3PageandhispartnerSergeyBrinsetupPageandhispartnerSergeyBrinsetuptheircompanyonSeptember7,1998andtheircompanyonSeptember7,thefollowingweek.ThesearchenginequicklygrewinpopularityThesearchenginequicklygrewinpopularityandin2000Googlebegantoselladvertisingonandin2000Googlebegantoselladvertisingontheirwebsite.Afterafewyearsofgrowththeirwebsite.Afterafewyearsofgrowthfueledfueled byeagerinvestors,Googlebyeagerinvestors,Googlewentpublicwentpublic.Many.ManyGoogleemployeesbecameGoogleemployeesbecameinstantinstantmillionaires.millionaires.Reading A第12页/共82页T e xt A-4GooglehasrecentlyGooglehasrecentlyacquiredacquiredYouTYouTwhichistheInternetslargestvideosharingwhichistheInternetslargestvideosharingwebsiteandcontinuestoaddnewwebsiteandcontinuestoaddnewfeaturesfeatureseveryeverydayincludingtoolbars,email,andadvertising.dayincludingtoolbars,email,andadvertising.Ofcourse,withgrowthandsuccesstherealsoOfcourse,withgrowthandsuccesstherealsocomescompetition.Microsofthasrecentlytriedcomescompetition.MicrosofthasrecentlytriedtoacquireYahooinordertocompetewithtoacquireYahooinordertocompetewithGoogleintheInternetsearchenginearea.GoogleintheInternetsearchenginearea.Reading A第13页/共82页T e xt A-5InadditiontoInadditiontoitsgrowthandpopularity,itsgrowthandpopularity,GooglehasalsobeennamedthenumberoneGooglehasalsobeennamedthenumberonecompanytoworkforintheUnitedStates.ItcompanytoworkforintheUnitedStates.Ittendstotendsto stayawayfromstayawayfrom typicaltypicalofficedesignsandofficedesignsandtriestomaketheofficeaplacewhereemployeestriestomaketheofficeaplacewhereemployeesarecomfortableandfreetoarecomfortableandfreetoexcelexcelattheirwork.attheirwork.Reading A第14页/共82页T e xt A-6Today,GoogleownsYouTube,BloggerandotherToday,GoogleownsYouTube,Bloggerandotherhotwebsitesandhasbecometheleaderhotwebsitesandhasbecometheleaderintermsofintermsof ad-basedrevenueontheweb.Thead-basedrevenueontheweb.Thebrainchildbrainchildoftwooftwostudentshasbecomeabillion-dollarcompanyandstudentshasbecomeabillion-dollarcompanyandoneofthebest-knowntrademarksintheworld.oneofthebest-knowntrademarksintheworld.GoogleshistoryGoogleshistoryservesasservesasaperfectmodelandaperfectmodelandinspirationforInternetentrepreneurstoday.inspirationforInternetentrepreneurstoday.Reading A第15页/共82页A-T ra ns-1谷谷 歌歌 上上过过互互联联网网的的人人都都见见过过谷谷歌歌，许许多多人人要要在在互互联联网网上上查查找找某某方方面面的的信信息息时时，他他们们都都会会去去“谷谷歌歌”一一下下。作作为为全全世世界界最最有有名名的的互互联联网网搜搜索索引引擎擎，谷谷歌歌是是网络业界功成名就的最好范例之一。网络业界功成名就的最好范例之一。Reading A第16页/共82页A-Trans-2谷谷歌歌始始于于19961996年年1 1月月斯斯坦坦福福大大学学博博士士生生拉拉里里 佩佩奇奇的的一一个个研研究究项项目目。为为了了找找到到一一种种能能帮帮助助网网络络用用户户搜搜索索到到相相关关网网页页的的更更好好方方法法，佩佩奇奇设设想想可可以以通通过过检检索索网网页页之之间间的的关关系系来来实实现现。他他认认为为其其他他网网页页链链接接最最多多的的那那些些网网页页一一定定是是最最受受欢欢迎迎的的，这这项项技技术术结结果果看起来是成功的。看起来是成功的。Reading A第17页/共82页A-Trans-3佩佩奇奇和和他他的的合合作作伙伙伴伴谢谢尔尔盖盖 布布林林于于19981998年年9 9月月7 7日日创创建建了了自自己己的的公公司司，并并在在之之后后的的一一周周注注册册了了这这一一网网址址。这这个个搜搜索索引引擎擎很很快快声声名名鹊鹊起起，20002000年年谷谷歌歌开开始始在在自自己己的的网网站站出出售售广广告告。在在投投资资者者的的热热情情资资助助下下，经经过过几几年年的的发发展展，谷谷歌歌上上市了，谷歌的很多雇员一夜之间成了百万富翁。市了，谷歌的很多雇员一夜之间成了百万富翁。Reading A第18页/共82页A-Trans-4谷谷歌歌最最近近收收购购了了互互联联网网最最大大的的视视频频共共享享网网站站YouTYouT，而而且且每每天天都都在在不不断断增增加加一一些些新新功功能能，如如工工具具栏栏、邮邮件件和和广广告告。当当然然，成成长长与与成成功功也也带带来来了了竞竞争争。微微软软最最近近就就试试图图收收购购雅雅虎虎以便能在互联网搜索引擎领域与谷歌抗衡。以便能在互联网搜索引擎领域与谷歌抗衡。Reading A第19页/共82页A-Trans-5随随着着公公司司的的壮壮大大与与知知名名度度的的提提高高，谷谷歌歌在在美美国国公公司司就就业业吸吸引引力力的的排排名名也也上上升升到到第第一一。他他们们尝尝试试打打破破传传统统的的办办公公室室设设计计，努努力力把把办办公公室室变变成成员员工感觉舒适、并能充分发挥自己才华的地方。工感觉舒适、并能充分发挥自己才华的地方。Reading A第20页/共82页A-Trans-6现现在在，谷谷歌歌已已拥拥有有YouTubeYouTube、BloggerBlogger和和其其他他一一些些热热门门网网站站，并并且且成成为为网网络络广广告告收收入入方方面面的的领领头头羊羊。当当初初两两个个学学生生的的一一个个小小点点子子已已发发展展成成为为一一家家拥拥有有十十亿亿美美元元资资产产的的大大公公司司，谷谷歌歌也也成成为为全全球球最最著著名名的的商商标标之之一一。谷谷歌歌的的发发展展史史为为当当今今的的网网络络企企业业家家树树立立了了一个完美的典范，也提供了灵感。一个完美的典范，也提供了灵感。Reading A第21页/共82页a.a.closely connected with the subject you are discussing or the situation you are thinking aboutReading Arelevante.g.e.g.1.His nationality isnt relevant to whether he is a good lawyer.2.The cost of such gifts is not relevant.What is relevant is the underlying intention:to give pleasure to the partner.3.What experience do you have that is relevant to this position?第22页/共82页e.g.e.g.1.After 10 years of hard work,he finally achieved success in his business.2.Britain has achieved the highest rate of economic growth in Europe this year.Reading Aachievev.v.to succeed in reaching a particular goal or standard by making an effort for a long time第23页/共82页e.g.e.g.1.She appeared to be in her late thirties.2.They appeared not to know what was happening.Reading Aappear to be/doto give the impression of being or doing something第24页/共82页e.g.e.g.1.His words fueled her anger still more.2.The stored oil could fuel the nation for six months.Reading Afuelv.v.to increase something;to supply something with material that can be burnt to produce heat or powern.n.n.a substance that can be consumed to produce a substance that can be consumed to produce energyenergye.g.e.g.e.g.They are trying to find a cleaner They are trying to find a cleaner fuelfuel for cars.for cars.第25页/共82页e.g.e.g.This company is among the first ones that went public in China.Our company is going public next month.Reading Ago public(of a company)to start selling shares on the Stock Exchange第26页/共82页e.g.e.g.1.The letter asked for an instant reply.2.instant coffee/instant noodlesReading Ainstanta.a.happening immediately;(of food)that can be made quickly and easily第27页/共82页e.g.e.g.1.The company has just acquired some new properties.2.She has acquired a good knowledge of English.Reading Aacquirev.v.to gain possession of;to gain something by ones own efforts,ability or behavior第28页/共82页e.g.e.g.An important feature of Van Goghs paintings is their bright colors.Reading Afeaturen.n.something important,interesting or typical of a place or thinge.g.e.g.The new car features high speed and safety.v.v.to include a particular person or thing as a special feature第29页/共82页as well as;besidesReading Ain addition toe.g.e.g.In addition to the apples you asked for,I bought you some oranges and bananas.In addition to French,he has to study Japaness.第30页/共82页e.g.e.g.1.Women tend to live longer than men.2.When Im tired,I tend to make mistakes.Reading Atend toto be likely to do something or to happen in a particular way because this is what often or usually happens第31页/共82页not to go near a particular person or placeReading Astay away frome.g.e.g.I want you to stay away from my home.第32页/共82页a.a.having the usual qualities or features of a particular group or thingReading Atypicale.g.e.g.This advertisement is a typical example of their marketing strategy.a typical British pub第33页/共82页v.v.to be very good at doing somethingReading Aexcel(at/in)e.g.e.g.1.1.The school excels in sports.2.She has always excelled at foreign languages.第34页/共82页from the point of view of;with regard to;concerningReading Ain terms ofe.g.e.g.In terms of environmental protection,this project is excellent.In terms of money,hes quite rich,but not In terms ofhappiness.第35页/共82页an idea or invention of one person or a small group of peopleReading Athe brain child(of somebody)e.g.e.g.The music is the brain child of Tony Smith.第36页/共82页to be suitable for a particular useReading Aserve ase.g.e.g.The sofa will serve as a bed for a night or two.Mr.Obama said he was ready to serve as President of U.S.第37页/共82页A-T a s k 1Task1Task1ReadthepassageandfindoutimportanteventsinthedifferentperiodsofGoogleshistory.Writedowntheseevents.PeriodPeriodEventsEvents199619961998199820002000RecentlyRecentlyGooglebeganasLarryPagesresearchproject.PageandS.Thesearchenginegrewquicklyanditbegantoselladvertisingonthewebsite.GooglehasacquiredYouTandcontinuestoaddnewfeatures.GooglehasalsoownedBloggerandotherhotwebsitesandbecometheleaderintermsofad-basedrevenueontheweb.Reading A第38页/共82页A-T as k 2-1Task2Task2Correctthefollowingstatementsaccordingtothepassage.Anexamplehasbeengiven.Reading A1.Googleistheworldsmostpopularwebsite.Internetsearchengine2.Googlewentpublicbeforeitbegantoselladvertisingonthewebsite.3.EmailhasbeenoneofGooglesfeaturessincethefirstdayofthecompany.afterrecently第39页/共82页A-T as k 2-2Reading A4.Googleisnowabillion-dollarcompanyandhasbeennamedtotheTop500listoftheworld.5.Googlesemployeesworkinplaceswheretypicalofficedesignsareused.6.GooglehasbecometheInternetleaderintermsoftechnology.the No.1 company to work for in the USad-based revenue on the webwhereemployeesarecomfortableandexcelattheirwork第40页/共82页Business Know-howMaking a Company IntroductionAcompanyintroductionusuallycontainsthefollowinginformation:History;Numberofemployees;Managementstructure&companyculture;Productsorservices.第41页/共82页R ea di ng BReading BTextTask1Task2第42页/共82页T e x t B-1TAF ProfileTAFCo.,Ltd.wasfoundedintheyear1990TAFCo.,Ltd.wasfoundedintheyear1990withtheobjectiveofprovidingbetterandefficientwiththeobjectiveofprovidingbetterandefficientservicetothemarketsintheAfricancontinentservicetothemarketsintheAfricancontinentandSoutheastAsia.andSoutheastAsia.Reading B第43页/共82页T e xt B-2TAFisoneoftheleadingmanufacturersofTAFisoneoftheleadingmanufacturersofskincareandhaircareproducts.Withitsownskincareandhaircareproducts.WithitsownmanufacturingfacilitiesinChinaandtheUSA,themanufacturingfacilitiesinChinaandtheUSA,thecompanyhasdevelopedawiderangeofproductscompanyhasdevelopedawiderangeofproductstomeetthedemandsofitsinternationaltomeetthedemandsofitsinternationalcustomers.TAFproductsareextremelypopularincustomers.TAFproductsareextremelypopularintheircurrentmarkets,andthecompanyisnowtheircurrentmarkets,andthecompanyisnowlookingtofurtherexpanditscustomerbaselookingtofurtherexpanditscustomerbasethroughouttheworld.throughouttheworld.Reading B第44页/共82页Tex t B-3Belowisthecompanysorganizationchart,Belowisthecompanysorganizationchart,includingalldepartmentsandtheirfunctions.includingalldepartmentsandtheirfunctions.Reading BProduction DepartmentSales&Marketing DepartmentAccounting DepartmentHuman Resources DepartmentPurchasingResearch&DevelopmentQuality ControlBoard of DirectorsChief Executive OfficerAdministrative Department第45页/共82页T e x t B-4Board of DirectorsBoard of Dpany.Chief Executive Officer(CEO)Chief Executive Officer(CEO)workscloselywithworkscloselywiththeBoardtoprovideleadershipforthecompany.theBoardtoprovideleadershipforthecompany.Administrative DepartmentAdministrative DepartmentprovidessupportandprovidessupportandservicefortheBoardandtheCEO.servicefortheBoardandtheCEO.Production DepartmentProduction Departmentisresponsiblefortheisresponsibleforthedevelopmentandmanufacturingofproducts.developmentandmanufacturingofproducts.PurchasingPurchasingisinchargeoftheactualbuyingofallisinchargeoftheactualbuyingofallitems.items.Reading B第46页/共82页T e xt B-5Quality Control(QC)Quality Control(QC)istoensuretheproductsareistoensuretheproductsareuptocertainstandards.uptocertainstandards.Research&Development(R&D)Research&Development(R&D)isresponsibleisresponsibleforlookingintonewproductsandtheirdesign,andforlookingintonewproductsandtheirdesign,andtheimprovementofexistingproducts.theimprovementofexistingproducts.Sales&Marketing DepartmentSales&Marketing Departmentisinvolvedinisinvolvedinpromotingandsellingproducts.promotingandsellingproducts.Accounting DepartmentAccounting Departmentmonitorstheaccountsofmonitorstheaccountsoftheclientsandthecompany.theclientsandthecompany.Human Resources(HR)DepartmentHuman