商务英语学生跨文化交际能力的现状研究及对策商务英语毕业论文.pdf
）I 商务英语学生跨文化交际能力的现状研究及对策 摘 要 语言和文化息息相关。商务英语学生要想准确掌握语言知识的话，就必须懂得将培养语言文化素质，增强跨文化的交流意识与强化语言交际能力，此次提及有效的培养策略与措施,希望对学生的各方面语言能力的培养起到关键性的作用，提高学生的综合素质和社会竞争力。关键词：商务英语学生 跨文化交际意识 跨文化交际能力 Research on The Present Situation of Cross-cultural Communication Competence of Business English Students and）II Countermeasures Abstract Language and culture are closely related.While mastering language knowledge,business English students should combine the cultivation of cultural quality with the cultivation of cross-cultural communication consciousness and ability.This paper introduces the present situation and importance of business English students cross-cultural communication awareness and competence,and puts forward the strategies and methods of cross-cultural communication awareness and competence development.The purpose is to improve business English students cross-cultural communication awareness and ability,enhance students comprehensive quality and social competitiveness.Keywords:Business English Student Intercultural communication consciousness Intercultural communication ability Contents）I I I Introduction.1 Chapter 1 Research Background and the Value of the Thesis.3 1.1 The Significance of This Research.3 1.2 Brief Introduction of the Thesis.3 1.3 Expected Results of the Thesis.5 Chapter 2 Introduction.6 2.1 Definition of Cultivation of Intercultural Communicative.6 2.2 Classification of Cultivation of Intercultural Communicative.6 2.3 Previous Research on Cultivation of Intercultural Communicative.9 2.4 The Study of Cultivation of Intercultural Communicative in the Thesis.10 Chapter 3 The Analysis of Cultivation of Intercultural Communicative in Business English Students.12 3.1 Understanding of Intercultural Knowledge.12 3.2 The Survey of the Present Situation of Business English Students.13 3.3 Analysis of Problems with Higher Error Rate.14 Chapter 4 Methods of Improving Intercultural Communicative Competence.16 4.1 Cultivation of Cross-Cultural Skills.16 4.2 Ways to Cultivate Intercultural Communicative Competence.19 Conclusion.26 Bibliography.28 Acknowledgement.29）1 Introduction Intercultural communicative ability means the communicative competence in the process of intercultural communication,which is the embodiment of cross-cultural awareness in communication.With the development of Chinas economy and the deepening of economic globalization,cross-cultural talents are playing an increasingly important role in promoting Chinas trade with other countries.Under this context,the way to enhance students intercultural communication skills has become a new challenge in business English teaching.This paper studies the intercultural communication competence of business English students.Firstly,it starts with the overview of intercultural communication competence cultivation,and introduces the definition,classification and research status of intercultural communication competence cultivation.Secondly,taking business English major students as the research object,this paper investigates the current situation of cross-cultural communication ability of business English major students,and analyzes the problems with high error rate.In the end,the paper proposes some ways to improve students intercultural communication skills.This paper is divided into five chapters from the structure:The first chapter is the research background and value.This research is helpful for business English major students to cultivate better cross-cultural awareness,improve cross-cultural communication ability,so as to meet the needs of foreign-funded enterprises in terms of talent.Secondly,the main content of the paper is introduced.Finally,the expected results of this study are presented.The second chapter is the introduction of cross-cultural communication training.Firstly,the definition and classification of intercultural communication training are summarized.Secondly,it reviews the current research situation of cross-cultural communication training.）2 The third chapter is the cultivation analysis of cross-cultural communication of business English students.Firstly,intercultural knowledge is introduced.Secondly,through the way of questionnaire survey about the status quo of business English students to intercultural communication,the investigation content includes cultural knowledge and vocabulary of English-speaking countries,researched verbal acts and nonverbal acts,social value and norms of social behaviors,etc.Finally,the problem of high error rate is analyzed.The reasons for the high error rate of these problems are mainly due to the lack of practice in business English teaching mode in China,which limits students cross-cultural thinking.In addition,business English teaching ignores the comparison between Chinese and western differences,resulting in students insufficient attention to this part of content.The fourth chapter is Methods of Improving Intercultural Communicative Competence.Through the above analysis,the paper proposes a method about how to improve the intercultural communication ability.In business English teaching,first of all,as a learning guide,teachers should have clear teaching objectives,and in the teaching process,they should combine with the reality to improve students cross-cultural ability.Secondly,in the teaching process,teachers should be good at adjusting the curriculum of business English major and strengthening the construction of practical courses.In addition,teachers should also guide students to strengthen their independent learning ability and research learning ability,to improve their intercultural communication skills.The fifth chapter is the conclusion,which summarizes the work of this research and the viewpoints obtained,and prospects the future research.）3 Chapter 1 Research Background and the Value of the Thesis 1.1 The Significance of This Research With the increasing international economic activities,people have already noticed the importance of business English.Therefore,colleges and universities need to strengthen business English teaching so that students of business English can continuously improve their diplomatic skills,In language teaching.In specific teaching,some new contents can be added,such as business English,to help English teachers improve and enhance their teaching quality and teaching level.College students can better accumulate business English related learning experience,so as to cultivate better cross-cultural awareness and enhance their cross-cultural communication skills.The demand for talents from foreign-related enterprises.1 1.2 Brief Introduction of the Thesis In the increasingly fierce international economic competition,Chinas foreign economic development requires a large number of talents with business and English knowledge and cross-cultural communication skills,which is a big challenge for business English teaching.In this paper,cross-cultural communication competence is deeply studied and analyzed,and its profound influence on business English teaching is pointed out,in order to find out the problems and shortcomings in business English teaching of some colleges and universities，proposes effective measures and methods for the problem,achieves the purpose of cross-cultural communication among students,and enhances students communication skills.）4 From the perspective of disciplines,business English is not a single individual,but an effective combination and wide application of business activities and business English.Its basic position is English major under the foreign language and literature major.Based on the definition of business English compound major,the business English major requires not only a solid English language foundation,but also a relatively systematic knowledge of international business management theory,strong practical skills,and proficiency in English.Business work.2 In the professional field,business English talents should have strong comprehensive quality,preferably international,compound and applied quality.Therefore,the training goal for students is compound business English professionals whose core task is to cultivate intercultural communication skills,namely business English communication skills and business practice skills.As a way of communication,the so-called cross-cultural communication is to allow the participation of different cultures,and in the exchange of views collision,the formation of a certain argument.Intercultural communication covers a wide range of topics,including interactions between different countries,between different cultures,between different ethnic groups,and between different communities.Intercultural competence refers to the communicative competence in intercultural communication context.It refers to the cross-cultural awareness of people with different cultural backgrounds when communicating,and is good at identifying cultural differences,eliminating cultural interference and the ability to communicate successfully.It includes both language communication skills and non-verbal communication skills.It also includes language communication rules and cultural adaptation.）5 1.3 Expected Results of the Thesis Business English is not only a professional subject,but also a convenient communication medium.It plays a major role in the core and foundation of business knowledge.In other words,English is an important language for business languages.Business English is indispensable,so it is used for international trade,business activities and its influence is often very important.With the increasing trend of economic regionalization,international business English has gradually emerged and been applied more and more widely.The advantage of English in the morning is to enhance students language application ability and enhance their ability to survive and communicate in business activities.In foreign-related business activities,business English talents must not only face different political systems,legal systems and economic environments than their own countries,but also be directly or in many language exchanges,non-verbal exchanges,social customs and practices.3 Therefore,it is necessary for us to raise the requirements on students,focus on cultivating their cross-cultural awareness,and enhance students skills in cross-cultural language application.）6 Chapter 2 Introduction 2.1 Definition of Cultivation of Intercultural Communicative First of all,the phenomenon of cross-cultural communication is very important in the process of business travel in various countries.The timetable is an important factor in this.Because when you travel in a country,residents of this country have stopped doing business.In Italy,it is impossible to sell products,because people think that when a woman is alone at home,someone who sells at home is not acceptable.Business negotiators in the Middle East and Latin America like to have a close dialogue with their opponents,and the US and the opponents must maintain a certain distance when negotiating with their opponents.In the United States,“Vicks”brand products are very popular;in German,Vicks is slang fllr sexual inti,so after the change of Vicks to Wicks,the product became popular again.4 It can be concluded that every family has differences in cultural background,content and form of family culture,which will lead to actual differences in family culture.International business English personnel should grasp cultural differences and not cause unreasonable differences and contradictions due to poor information transmission.Come to lose.From the perspective of content,cross-cultural communication consists of three elements:one is the content of world outlook and values,the other is the content of verbal and behavioral characteristics,and the third is the content of non-verbal communication.2.2 Classification of Cultivation of Intercultural Communicative The world view is the core of culture On the national level,it plays an important and even decisive role in social,economic,cultural and other aspects.It goes deep into all aspects of peoples existence and directly affects peoples existence on the universe and itself.）7 Thinking,answering the meaning,life,death,disease and other problems,understanding the worldview contained in a culture also understands the way of thinking that that culture produces.5 Western thinking tends to be objective,factual,and heavy.Its mode of thinking is characterized by analytical thinking.We should strengthen our understanding of all aspects of things,including comprehensiveness,balance,unity,harmony etc.Values are a set of rules and systems that people acquire acquired and use to make judgments and resolve conflicts.There are obvious differences in politics,economy,culture and social development between domestic and foreign countries.In general,all concepts associated with individualism,such as freedom and equality,occupy an important position in the hearts of Westerners and we value collectivism.Different speech behaviors show different characteristics,and the study of different speech acts is in progress.This theory first appeared in Britain,was proposed by the philosopher Austin.Since then,this theory of differential speech act has been widely used and regarded as an important aspect of linguistic theory.Linguistics believes that people use language to communicate in order to achieve a particular communicative intention(such as statements,inquiries,orders,invitations,warnings,sentencing,apologies,congratulations,gratitude,admiration,etc.)which is actually completing an act.This behavior is called speech act.Speech acts have distinct social and cultural characteristics.6 As a common phenomenon in linguistics,speech acts exist in all languages.Speech acts are subject to specific social conditions.The difference in speech performance is mostly due to differences in social conditions.The social conditions faced by individuals are different,so there are obvious differences and diversities in speech and behavior,which is also applicable in the study of communication mode.In different language environments,the use of a certain language,especially the use of）8 indirect speech acts,is usually an important coordination process between linguistic and cultural relations and social relations.Differences in nonverbal communication Nonverbal communication refers to all communicative behaviors other than verbal communication,such as body movements,facial expressions,space utilization,touch behavior,cues,dressing,and other decorations.Another important aspect of communication is the important complement of language communication,which can convey the connotations of language behaviors such as ideas and emotions.In the process of studying intercultural communication,the importance of developing culture,as a part of non-verbal communication,is of great research value.After research,some western scholars believe that learning can be divided into the following four forms:The body language can be divided into s
