雅思口语part2高频话题解析之广告.docx

雅思口语part2高频话题解析之广告 广告充斥着我们日常生活的每个角落，甚至在雅思口语考试的题目中都会出现它的身影，下面我给大家带来雅思口语part2高频话题解析之广告，望喜爱！ 雅思口语新题part2话题配范文：广告 雅思口语part2：Describe an advertisement you remember well You should say: Where you saw it What it was about What it was like Why you remember it well Part 3 Why do some people hate advertisements? Do people usually buy stuff after watching advertisements? Is music useful in advertising? What are the advantages of TV advertisements? 雅思口语part2范文 Well, I think in the present scenario, advertisement is the best tool for marketing. With the help of these advertisements, we know about the different types of products which are launched in the market. In fact, nowadays we are flooded with a lot of advertisement through t.v, newspaper, magazines, and billboards. Here I would like to talk about an advertisement that I saw on television approximately 5 years ago. This advertisement is about a soft drink ” Mountain dew”. In this ad, a young boy is trying to learn “parachute jumping” which is the most dangerous and adventurous sport in the world. In this ad, he is trying to jump from an aircraft with wearing a parachute. Firstly, he is feeling very scary and take his steps back. However, his friend motivates him to jump then he gathered all his courage as well as, confident. after getting a lot of confident, he drinks “mountain dew” and jump from an aircraft. Interestingly, he is lending safely in the end. I remember each and every scene of this ad because it broadcast repetitively in between daily soaps. Secondly, the model of this ad was Salman Khan who is my favorite actor. Apart from it, the tag line of this ad is quite attractive and fascinating. I remember this tag line “Dar ke aage jeet hain” which means ” fear brings victory”. On that time when I heard these lines the first time, I repeated it so many times because I feel relaxed and confident after sung those lines. I also believe that nothing is impossible in this world if we put or great effort then, we definitely achieve success. All in all, this advertisement gives a beautiful message and I remember it yet. 雅思口语part3 Why do some people hate advertisements? People feel overwhelmed, interrupted, and stalked by bad digital ads, but they don't really mind the good ones. Do people usually buy stuff after watching advertisements? An ad works if it is well targeted and solves a problem a user has.From what I know, it depends on the product that is being advertised on fb and if the niche/market is the type of market who will spend money. I have friends who have marketed supplements and have had zero luck through fb ads and success elsewhere but then on the flip side, I know people who have started selling really niche apparel products and have made a ton of sales through fb ads. Is music useful in advertising? Music in advertising affects the way viewers perceive the brand by different means and on different levels, and "can significantly effect the emotional response to television commercials. What are the advantages of TV advertisements? How about internet advertisements? Grabs attention. One of the biggest advantages of TV ads is the ability to call out to your potential customers right where they are. Combines sight and sound. TV ads are intrusive, capable of interrupting whatever else a viewer might be doing to watch and listen to your pitch. Fosters emotion and empathy. Reaches a wide, targeted audience. How about internet advertisements? Extremely low risk Reduction in costs through automation and use of electronic media Faster response to both marketers and the end user Increased ability to measure and collect data Opens the possibility to a market of one through personalisation Increased interactivity Increased exposure of products and services Boundless universal accessibility 雅思口语part2语料精讲：你最近看的广告 Part 2 话题精讲： Describe an advertisement you watched recently You should say: Where and when you watched it? What type of advertisement it is? What it is about? How you felt about it and explain why? 高分参考 1.I'd like to talk about a brilliant commerical I watched recently.I watched it a couple of days ago at my parents' place.After supper,we sat on the couch,watching TV.It's more like a family tradtion.Once a week,I'd stop by their place to spend some time with them.That's when i watched it. 2.It's the latest Toyotas commercial,which is specially made for the father's day.The main purpose is to promote its advanced safey device installed on its vehicles.Normally speaking,I'd change channel.You know,I'm not a guy who'd spend time on advertisments.But this one's an exception.It left me a deep impression. 3.Now ,I'll tell you about it.The short film shows the daily life of a common Japanese family.The father does his best to take care of his daughter.He sends her to school everyday.No matter how busy he is, he never misses his daughter's birthdays and school events.Many years past,he's getting old. Many things have changed,his daughter gets married and becomes a mom herslef.But his love for her stays the same. 4.The father's love touched the deepest place in my heart.It reminds me of those days i spent with my old man,who's done everything to give me a good life. When i was watching it,there're a a few times i almost cried.There's a sense of guilt in me.What i want to say is I should have done better to take care of him.Fortunately,it's not too late.He deserves everything the best. 高分语料解析： I'd like to talk about a brilliant commerical i watched not so long ago:高分开头 a couple of days ago:几天前(a couple of 美国人常用的词组) we sat on the couch,watching TV:(非谓语的运用有加分) It's the latest Toyotas commercial,which is specially made for the father's day:(commercial 商业广告，加分词，后面的定语从句有加分。)这是丰田特地为了父亲节做的商业广告。 The main purpose is to promote its advanced safey device installed on its vehicles:这个广告的目的是推广丰田车上的平安装置。 You know,I'm not a guy who'd spend time on advertisments:(从句有加分) this one's an exception:这是一个例外 It left me a deep impression:这个广告给我留下了深刻的印象。 The father's love touched the deepest place in my heart:这个父亲对女儿的爱触动了我心里深处的东西。 It reminds me of those days i spent with my old man,who's done everything to give me a good life:(从句有加分，remind sb of 提示某人. 这个广告让我想起了那些和我爸爸相处的日子， 他为了给我好的生活付出了一切。) When i was watching it,there're a a few times i almost cried:(从句有加分) There's a sense of guilt in me:我有一种深深的罪恶感。 雅思口语part2：喜爱的广告 Describe an advertisement that you saw or heard or liked You should say Where you saw or heard it What kind of advertisement it was What the content of the advertisement was (or, what product /service was advertised) and explain how you felt about this advertisement/ why you liked it. There are several types of advertisements that we see daily on TV, billboards, through the Internet, social networking sites, mobile applications, and mobile games. Many of them are very banal, full of marketing speech and kind of boring while others are average and their primary focus is to express the positive sides of a product to increase the sales. Finally, quite a few of them are creative, informative, humorous, fascinating and memorable. I usually do not like to watch advertisement between a movie/ TV programme and large commercial breaks are quite annoying to me. I personally think that the best way of advertising is using billboards, which can lead you to remember the brand name forever without actually annoying you. Well, the best advertisement I have ever seen that I still like for its uniqueness was on a highway in the United Arab Emirates and I really liked the idea of this advertisement. One day while passing the main road a big billboard caught my eyes. It was designed to look like the filtration zone of a cigarette which is commonly known as the cigarette butt. The large billboard was quite different in shape and it presented the message Stop smoking even Marlboro quite visibly. I stole a glance at the billboard and thought about the message it conveyed. I actually did not think much and forgot about it. After an hour I found myself in front of a beach with a packet of Marlboro cigarette in my pocket. While I was lighting a cigarette, I was wondering why I bought a packet of Marlboro? It is usually not my brand! To my surprise, I realised that the advertisement that I saw on the road had an immense effect on my psychology unconsciously. I was convinced that the billboard had forced me to buy that brand unconsciously. I think it was the first time I realised how advertisements can target peoples unconscious mind. Technically speaking this is the moment I realised that the best way to influence peoples buying behaviour is to use their unconscious mind instead of trying to deliver marketing speeches. When I thought more to analyse the billboard advertising and its effect on me, I realised that the advertiser tried to use reverse advertising techniques by delivering the message that Marlboro is less dangerous and smokers who wish to quit smoking should try this. Possibly all smokers- from light smokers to heavy ones, wish a day without smoking though many of them do not try hard. Then the billboard advertisement was pretending as if they were broadcasting an important public safety message. Moreover, they used a fascinating design on the billboard that would actually grab anyones attention. As you can see, they were quite successful as I still remember this advert very vividly and I like this advertisement due to the creative thinking of the maker. 雅思口语考试中需留意的细微环节 雅思口语考试要留意的细微环节?主要有以下几点： 细微环节一：要和考官保持眼神的沟通，切忌东张西望，切忌留意力不集中 所以，考生要牢记，考试时和考官保持肯定的眼神沟通，自信地看着对方说话，即使心里很慌乱，也不要从眼睛里流露出来。假如大家进行一些雅思口语辅导对于考试提高成果很有帮助。 细微环节二：仔细细致的听考官出的题目，然后快速的反映 当然，做好这一块的前提是你有好的听力，假如问题都听不懂，还谈什么回答呢。建议大家找一个可以用英语沟通的挚友，以一问一答的形式来模拟正式考试，既可以逼真地模拟考试场景，也可以熬炼听力和反应实力，还可以培育用眼神沟通的习惯。 细微环节三：不要太坦白 即使你的英语实力很差，你也不要坦白出来，假如你的英语实力很好，也不要虚心的说自己差。总之，你要留给考官主动、自信、乐观的一面。 细微环节四：不要不懂装懂 假如你没有听清晰考官问你什么，你大可恳求他重复一次。千万不要因为没听清考官问什么而羞于再问一次从而给出一个似是而非的答案。 雅思口语part2高频话题解析之广告本文来源：网络收集与整理，如有侵权，请联系作者删除，谢谢！第15页 共15页第 15 页 共 15 页第 15 页 共 15 页第 15 页 共 15 页第 15 页 共 15 页第 15 页 共 15 页第 15 页 共 15 页第 15 页 共 15 页第 15 页 共 15 页第 15 页 共 15 页第 15 页 共 15 页