《手表广告策划》PPT课件.ppt

欧米茄 OMEGAIntroduction Louis Brandt founded by the Swiss watchmaker Omega in 1848。Omega has four series products：Constellation series，Seahorses professional diving series，Super series and Disc fly series。History spirit1.Sporting:Athletics,swimming,sailing,golf,Youth Olympic Games,Olympic Timekeeping History,London 2012 etc.2.Pioneering:Space missions,Solar impulse,Orbital stations,news from space etc.History spiritImage ambassadorWrist cultureThe Best Choice OMEGAWrist cultureLuxuriousHigh-profileFashionableThe Best Choice(Message)Market positioning:with the image of luxurious,high-profile,fashionable to enter the market.Customer object：Social elites of high income,high grade,for ostentation and grades.The best choice for celebrity and successful people.As advertisements,OMEGA show us their technical superiority and extravagant appearance,and they arouse social achievers emotion consonance.Their ads centre on the purport of luxury,fashion.They catch hold of the law that customer accept advertisement information.In addition to use spokesman,Omegas commercial supports reach excellent ad effects.Such as they helped us conquer the oceans depths,and allowed us to time the worlds most important sporting events.It was the best of the accuracy of the propaganda.AnalysisENDTHANK YOU康盈莹f09031206Pantene陆紫君f09031205Clairol陆志晶f09031201Swatch严筱筱f09031207Omega