星巴克英文简介PPT.ppt

The History of StarbucksBRIEFThe Advertising of Starbucks 1970s The first Starbucks opens.The name comes from Herman Melvilles Moby Dick,a classic American novel about the 19th century whaling industry.The seafaring name seems appropriate for a store that imports the worlds finest coffees to the cold,thirsty people of Seattle.The original Starbucks logo 1980s Howard Schultz joins Starbucks in 1982.While on a business trip in Italy,he visits Milans famous espresso bars.Impressed with their popularity and culture,he sees their potential in Seattle.Hes right after trying lattes and mochas,Seattle quickly becomes coffee-crazy.The second Starbucks logoThe third Starbucks logo 1990s The demand for great coffee allows Starbucks to expand beyond Seattle,first to the rest of the United States,then further a field.After becoming one of the first companies to offer stock options to its part-time employees,Starbucks becomes a publicly traded company.1987-1992 2000s The Starbucks phenomenon continues.At the time of writing,Starbucks has more than 6,000 locations in over 30 countries.In addition to our excellent coffees and espresso drinks,people now enjoy Tazo tea and Frappuccino ice blended beverages.1992-todayStarbucks Outdoor AdvertisingThe ad is a venti-sizedStarbucks cup magnetically connected to theroofs of about 100 Boston taxicabs.THANKS