《国际商务环境》教学大纲.doc

国际商务环境大纲课程名称：国际商务环境总学时数：18学时课程类别：专业课先修课程：国际贸易、外贸函电、商务英语谈判适用专业：商务英语专业一、课程的性质、目的与任务国际商务环境立足点在于为从事国际商务活动的人士提供具有实用价值的商务环境指南，其内容涵盖了国际商务活动所面临的最重要的环境因素。本教程具有以下特点：一是在内容上力图将国际商务环境理论与实践相结合，以真实生动的国际商务案例说明理论；力图将国际商务环境与中国的国内商务环境相结合，把中国商务活动放到国际商务大环境的背景之下进行分析。二是在教学理念上强调师生的互动，注重提高学习者分析问题、解决问题的能力。每一节课都围绕一个主题精心安排了一系列讨论和辩论问题，并配备了多种形式的练习供师生之间、学生之间讨论交流。三是在课程内容上，力图更便于学习者学习，更能体现国际教材编写的发展趋势，如：考虑到本学科内容覆盖面广的特点，每章节都首先提出学习目标，以帮助学生掌握学习重点。为了帮助学生提纲挈领地掌握各章的内容，文本后面给出了主要内容概括和重点术语及其中文译文；为了帮助自学或自测所学内容，每章练习中有多种形式的练习题；为了拓展读者的阅读范围和视野，每章最后都提供了参考阅读书目和相关网站.还补充了许多与主题有关的小文件夹，力争为国际商务人才培养做出有力贡献。二、 课程的教学基本要求与教学重点 通过系统的国际商务环境的学习，学生们能够掌握国际商务环境的基本理论知识，并能够把理论运用于真实的国际商务实践中。 与此同时，要培养商务专业的学生了解和分析国际商务所面临的政治环境；国际商务所面临的经济环境；国际商务所面临的文化环境；国际商务所面临的社会环境；国际商务所面临的法律环境；国际商务所面临的伦理环境；国际商务所面临的技术环境以及贸易环境、投资环境、金融环境。以及对著名企业的案例分析和剖析国际商务竞争方法、基本原理和竞争奥秘。并分析掌握国际商务的运作办法，包括通过国际化创造财富、进行竞争的商务要素、国际商务市场竞争中经常采取的竞争模式以及竞争优势的来源和企业在国际市场竞争中经常采取的商务手段等。 三、课程内容及学时分配1. 总学时安排： 18学时。2. 内容与课时分配Chapter One Background for International Business: An Overview (2 periods)Text: Get Familiar with International BusinessWords and expressionsKey termsNotesSummary of key pointsExercisesCase study: Ford Motor CompanyPoint-counterpoint: Will Warnings about the Safety of Chinese Products Reduce China's Dominance in Global Manufacturing and Trade?MinifileWebalertFurther readingChapter Two The External Environment of Business (2 periods)Text: The Business Organization and Its EnvironmentWords and expressionsKey termsNotesSummary of key pointsExercisesCase study: Disney's Strategy in ChinaPoint-counterpoint: Do Business Environment Reforms Have Great Impact on Poverty Reduction in Africa?MinifileWebalertFurther readingChapter Three The Internal Environment of Business (2 periods)Text: Organization: the Internal EnvironmentWords and expressionsKey termsNotesSummary of key pointsExercisesCase study: Team-Based Structures at Saab Training SystemsPoint-counterpoint: The Manager: Omnipotent or Symbolic?MinifileWebalertFurther readingChapter Four Political Environment Facing International Business (1 period)Text: The Changing Political EnvironmentWords and expressionsKey termsNotesSummary of key pointsExercisesCase study: Should Government Be Running the Railways?Point-counterpoint: Can a Milwaukee Smoking Ban be Enforceable?MinifileWebalertFurther readingChapter Five Economic Environment Facing International Business (2 periods)Text: The International Economic EnvironmentWords and expressionsKey termsNotesSummary of key pointsExercisesCase study: Chinese Firm's Incentives for Foreign AcquisitionsPoint-counterpoint: Helping Developing Nations: Aid or Trade?MinifileWebalertFurther readingChapter Six Cultural Environment Facing International Business (2 periods) Text: The Challenge of Crossing Cultural BoundariesWords and expressionsKey termsNotesSummary of key pointsExercisesCase study: How Do You Throw Your "Meishi"Point-counterpoint: Does International Business Lead to Cultural Imperialism?MinifileWebalertFurther readingChapter Seven Social Environment Facing International Business (1 period) Text: Society and BusinessWords and expressionsKey termsNotesSummary of key pointsExercisesCase study: B&Q in ChinaPoint-counterpoint: Are Clawback Clauses Really a Necessary Evil?MinifileWebalertFurther readingChapter Eight Legal Environment Facing International Business (2 periods)Text: Legal System in International BusinessWords and expressionsKey termsNotesSummary of key pointsExercisesCase study: Sweatshop EconomiesPoint-counterpoint: Should the America Impose Religion on Secular Law?MinifileWebalertFurther readingChapter Nine Ethical Environment Facing International Business (1 period) Text: Business Ethics and Corporate CodesWords and expressionsKey termsNotesSummary of key pointsExercisesCase study: Nestle Infant FormulaPoint-counterpoint: Is It Ever Acceptable to Pay a Bribe in Business?MinifileWebalertFurther readingChapter Ten Technological Environment Facing International Business (2 periods) Text: Changes in Technological EnvironmentWords and expressionsKey termsNotesSummary of key pointsExercisesCase study: India: A New Tiger Economy?Point-counterpoint: Different Viewpoint on Information Technology ForumMinifileWebalertFurther readingChapter Eleven Global Change and Challenges of the International Environment (1 periods)Text: Global Environment of International BusinessWords and expressionsKey termsNotesSummary of key pointsExercisesCase study: Can Market Mechanisms Reduce Global Climate Change? .Point-counterpoint: Is Regional Planning the Solution, or the Problem? .-MinifileWebalertFurther reading 四、教材及参考书教材： 窦卫霖国际商务环境(英文版)为对外经济贸易大学出版社,2009 参考书： 1. 齐绍洲，刘威，亢梅玲， 国际商务环境，武汉大学出版社，20082. 约翰D. 丹尼尔斯，国际商务环境与运作，机械工业出版社，20083. 杨言洪，国际商务环境研究，对外经济贸易大学出版社五、考核方式与成绩评定方法考核方式为考试。成绩由平时成绩（30%）和期末考试（70%）两部分组成。