商业伦理导论历年试题11918.pdf
.National Higher Education Self-taught E*amination in July 2009 Introduction to Business Ethics Course code:00939 I.Single-choice questions(there are 10 sub-questions in this big question,and each sub-question has 1 point,with a total of 10 points)Only one of the four alternatives listed in each question meets the requirements of the question.Please fill in its code in the brackets after the question.There is no score for wrong choice,multiple choice or no choice.1.The key to the integration of ethical relations of multinational corporations is(D)A.Resolving trade conflicts B.Resolving conflicts of interest C.Resolving contradictions and conflicts D.Resolving cultural conflicts 2.Which of the following refers to an economic form in which production is directly for the purpose of e*change?（B）A.Commodity e*change B.Commodity economy C.Market economy D.Planned economy 3.Business conscience advocates the relationship between justice and benefit(D)A.Profit before righteousness,and justice for profit B.putting righteousness before profit,and treating profit with justice C.Profit before righteousness,benefit and righteousness D.putting righteousness before profit,profit and righteousness 4.Compared the ethical standards of enterprise self-discipline with the standards of behavior regulated by law(heteronomy)(B)A.The former is lower than the latter B.The former is higher than the latter C.The former is comparable to the latter.D.There is no relationship between the two 5.Which of the following is a kind of lending behavior,which refers to the lending of goods and monetary funds between different owners,and the prepayment of credit sales,etc?（C）A.Contract B.Contracts C.Commercial credit D.Business integrity 6.A person who is rational,calculating and pursuing the ma*imization of self-interest is called(C)by Adam Smith.A.Natural person B.Moral person C.Economic agent.D.Social people 7.The principle of building internal departmental relations is(B).A.Communication and innovation B.Communication and coordination C.Innovation and coordination D.Cooperation and communication 8.The minimum requirement for mutual benefit in business is(C)A.Kindness B.Tolerance C.Do not harm the interests of others D.Doing nothing 9.The non-mandatory means to regulate ethical relations is(B)A.Law B.Morality C.Culture D.Customs 10.Individuals or groups that have interest ties with enterprises,and groups with economic,social and cultural connotations and even political connotations,are called(C)A.Direct stakeholders B.Indirect stakeholders C.Stakeholders D.Public source:E*am University-自考 II.Multiple-choice questions(there are 10 sub-questions in this big question,with 2 points for each sub-question,totaling 20 points)At least two of the five alternatives listed in each question meet the requirements of the question.Please fill in their codes in the brackets after the question.There is no score for wrong,multiple-choice,less-choice or no-choice.11.Freedom of contract includes which of the following meanings?（ABDE）A.Freedom of contracting B.Freedom to choose the counterpart C.Personal freedom D.Freedom to determine the content of the contract E.Freedom to choose the contract mode 12.The significance of establishing commercial credit lies in(ACE)A.saving transaction costs B.E*pand the scale and scope of transactions C.Standardize the market order D.Create additional revenue for the enterprise E.Commercial credit is the basis for developing new trading methods.13.The moral principles in enterprise marketing can be summarized as()A.Fair competition B.Mutual benefit and cooperation.C.Quality service D.Institutionalization of marketing moral principles E.Public relations 14.The characteristics of business operation and management under the guidance of ethics are()A.Have clear values and ethics B.Beyond the law C.Emphasis on self-discipline D.Fulfilling moral responsibility E.Pursuing E*cellence 15.Ethical relations in international trade are mainly reflected in()A.between legal persons B.between legal person and natural person C.Between governments D.Between countries E.between legal person and social person 16.Equality is the fundamental principle of justice,and its meaning is()A.Complete equality of fundamental rights B.Incomplete equality of fundamental rights C.Equality of non-basic rights D.Inequality of non-basic rights E.Equal proportion of non-basic rights 17.The following description of the essence of subject morality is correct()A.Subject morality is essentially self-discipline.B.Subject morality is heteronomy in essence C.Subject morality is essentially the unity of self-discipline and heteronomy.D.What should be done is the self-discipline that subject morality must abide by.E.What should be done is a heteronomy that subject morality must abide by.18.Enterprises that implement green marketing must formulate()A.Green trade barriers B.Green environmental barriers C.Green consumption strategy D.Green marketing strategy E.green marketing mi*19.The characteristics of enterprise decision-making under the guidance of business ethics are()A.Make money without forgetting your conscience B.Self-interest does not forget altruism C.Give up small profits and reap big profits D.Develop a society without forgetting it E.Profit does not forget the country.20.The public relations between enterprises and indirect stakeholders mainly include()A.the relationship between enterprises and competitors B.Relationship between enterprises and consumers.C.Business-media relations D.Relationship between enterprises and communities E.the relationship between enterprises and governments III.E*planation of nouns(there are 5 small questions in this big question,and each small question has 3 points,with a total of 15 points)1.Green barriers.22.Equality in the Contract 23.Moral of commercial credit subject 24.Corporate culture 25.Reputation management IV.Short answer questions(there are 5 sub-questions in this big question,and each sub-question has 4 points,with a total of 20 points)26.Briefly describe the basic contradictions of business ethics and the basic methods to solve them.27.Briefly describe the dialectical relationship between motivation and effect of commercial activities.28.Briefly describe the reasons for the lack of honesty.29.Briefly describe the moral principles in price strategy.30.How to formulate an enterprise decision-making method that conforms to business ethics?5.Essay questions(there are 2 sub-questions in this big question,with 10 points for each sub-question,totaling 20 points)31.On the microcosmic reasons of immoral behaviors of transnational corporations and the social responsibilities that enterprises should undertake in transnational operations.32.What is a contractual relationship?How to understand the legal attribute of contractual relationship?VI.Case questions(15 points in this big question)3.In 1874,Hu*ueyan,a red-top businessman,founded Huqingyutang Sinopharm in Dajing Lane,Wu Shan,Hangzhou.Because of Hu*ueyans adherence to the principles of no deceit,benevolence and true price,he successfully managed Huqingyutang,which reached the peak and became the drug king in the south of the Yangtze River.For more than 100 years,Hu Qingyutang has been adhering to the ancestral precept of No Bullying for the benefit of peoples health.According to the theory of commercial conscience in subjective morality,this paper analyzes Hu Qingyutangs pursuit of commercial ethics.National Higher Education Self-taught E*amination in July 2008 Introduction to Business Ethics Course code:00939 1.Single-choice questions(there are 10 small questions in this big question,with 1 point for.each small question and 10 points in total.)Only one of the four alternatives listed in each question meets the requirements of the question.Please fill in its code in the brackets after the question.There is no score for wrong choice,multiple choice or no choice.1.Enterprises cant only consider their own interests,but must consider social interests and undertake social obligations.This is the()corporate mission of enterprises.B.corporate vision C.Social responsibility D.Environmental responsibility A.2.Modern academic circles think that contract is()freedom of contract.B.Contract equality C.Desire D.Contracts A.3.It can be considered as a kind of equal benefit or equal harm e*change between people,which is()freedom.B.Equality C.Justice D.Equilibrium A.4.The starting point and the end result of the cultivation of peoples moral character are()moral cognition and moral practice.B.Moral cognition,moral emotion,moral will and moral practice C.moral emotion and moral will D.Moral cognition,moral emotion,moral will and moral education A.5.A written agreement concluded by two or more sovereign countries to determine their economic relations,especially trade relations,is called()Trade Cooperation Organization.B.Trade treaties and agreements C.International trade relations D.WTO A.6.The compulsory means to regulate ethical relations is()morality.B.Law C.Government D.Society A.7.In the process of business behavior,from motivation to effect,it shows the consistency of the two().B.Inconsistency C.Not necessarily consistent.D.Others A.8.Which of the following is the moral constraint that regulates the economic behavior of enterprises,and it is the most important,core and basic moral standard in business ethics?()Credit B.Integrity C.Contract D.Equality A.9.The ultimate goal of the integration strategy of ethical relations of multinational corporations is()globalization.B.Integration C.Localization D.Networking A.10.Which of the following is the most basic moral requirement of society for its members,which must be observed,and is the minimum morality?()Ethical norms B.Legal norms D.Civilized norms A.C.Social norms Second,multiple-choice questions(this question has 10 sub-questions,each sub-question has 2 points,totaling 20 points.)At least two of the five alternatives listed in each question meet the requirements of the question.Please fill in their codes in the brackets at the end of the question.There is no score for wrong,multiple-choice,less-choice or no-choice.1.According to the development stage of moral freedom,freedom is generally divided into:()personal freedom.B.Freedom of e*pression C.Absolute freedom D.Negative freedom E.active freedom A.12.The construction of commercial credit reward and punishment mechanism mainly includes()credit management.B.Credit control C.Credit incentives D.Credit penalty E.Credit system A.13.The principle of building public relations between enterprises and direct stakeholders under the guidance of business ethics is()unity and cooperation.B.Unity of justice and benefit C.harmony between man and nature D.Mutual benefit E.Common development A.14.The general idea of building a new type of international trade relations in the 21st century is to()safeguard the common interests of all mankind.B.Implementing international standards of social responsibility C.Enhance the awareness of international trade competition D.Harmonious and unified relationship between man and nature E.Pay attention to environmental protection A.15.In the moral principles of product strategy,special attention should be paid to()the recognition of high quality of products.B.Concern for environmental interests C.Concern about price fraud D.Moral issues of product brands E.moral issues of product marketing A.16.The formulation of corporate ethics should generally follow the()ethics to reflect the core values of the enterprise.B.Ethics should reflect the characteristics of enterprises C.ethics should be operable.D.Strengthening management in implementing ethical standards E.implementing ethics should follow laws and regulations.A.17.The impacts and challenges faced by multinational enterprises mainly include()internationalization of enterprise operations.B.Diversity of values C.Conflicting behavior patterns D.Comple*ity of the business environment E.the process of cultural identity A.18.The main social characteristics of commercial credit are()the duality of commercial credit nature.B.Diversification of commercial credit dimensions C.the monism of commercial credit dimension D.Capital attribute of commercial credit value E.the hierarchy of the realization process of commercial credit A.19.The types of enterprise stakeholders mainly include()personal stakeholders.B.Collective stakeholders.C.Social stakeholders D.Direct stakeholders E.Indirect stakeholders A.20.From a macro point of view,the immoral phenomena in corporate behavior mainly include()bribery.B.Coercive behavior C.Deceptive information D.Stealing E.Unfair discrimination A.III.E*planation of nouns(there are 5 small questions in this big question,and each small question has 3 points,with a total of 15 points)21.Honesty in the Contract 2.Ownership 3.Relationship marketing 24.Employee relations 25.SA8000 IV.Short answer questions(there are 5 sub-questions in this big question,and each sub-question has 4 points,with a total of 20 points)26.What are the objectives of localization of multinational corporations?27.Short answer means of regulating ethical relations in the international market.28.Short answer to the principle of building the relationship between enterprises and consumers under the guidance of business ethics.9.Briefly describe the construction of commercial credit system.30.Short answer to the good and evil standard of commercial behavior motivation.5.Essay questions(there are 2 sub-questions in this big question,with 10 points for each sub-question,totaling 20 points)31.On the connotation and characteristics of green marketing and how to implement it.32.Try to analyze and formulate the method of enterprise decision-making that conforms to business ethics?It also e*plains the great changes brought by ethical analysis to the decision-making thoughts of enterprises.VI.Case questions(15 points for this big question)33.There is a woman from the countryside in Shenzhen,who worked as a nanny for others at first,then set up a stall in the street and sold a film to earn a dime.She insisted that a film would always earn only a dime,and the business grew bigger and bigger,and then she bought a lot of real estate.Now she owns a photographic equipment store,and she still earns a dime from a film.Koda film is sold in 23 yuan,and she sells a dime from 16 yuan.However,the wholesale volume of her equipment store is staggering,and people who engage in photography in Shenzhen dont know her.The foreigners wallet was left with her,and she spent a lot of long-distance telephone charges to find the owner;Sometimes she overcharged others by miscalculating her account,and she found someone to pay back the money.It sounds like Lei Feng.He can make a lot of money.National Higher Education Self-taught E*amination in July 2007 Introduction to Business Ethics Course code:00939 1.Single-choice questions(there are 10 small questions in this big question,with 1 poi
