牛津高中英语MUAdvertisingWelcometotheunit.pptx

Enjoy some ads If you really want to touch someone,send them a letter.Communication just got sweeter第1页/共16页第2页/共16页第3页/共16页第4页/共16页Brainstorming:1.Where can you find these ads?On billboards,on the Internet,in newspapers/magazines,on TV,in leaflets,or in buses etc.2.Do you like these ads,why or why not?They are quite interesting,creative and we can get useful information from them.第5页/共16页Which ad is your favorite?第6页/共16页Which ad is your favorite?Usually,a person can point a gun at an animal,but this picture shows that an animal points a gun at a human.The man is terrified and asks for help.第7页/共16页 This picture tells us the importance of putting ouselves in others shoes.Do not get your own happiness at the expense of others sorrow.It shows us the suffering of animals whenhumans kill them for fur.Just imagine howterrible it would be if you were being pointedat by a gun,and you will realize the suffering of animals.第8页/共16页Observation:Observe the four pictures on Page1.Try to divide them into two parts.Ads for social problemsAds for sales Earth DaySay No to drugsOxlin AirlinesSoft shine shampoo第9页/共16页 Commercial advertisements Public service advertisements第10页/共16页What makes a good commercial ad?1.Where is the place?In a poor place in South Africa.2.Who are the main characters（主要角色）?Football stars and local kids.3.What happened between them?Local kids invite football stars to play football with them.4.Who won the football match in the end?Local kids.第11页/共16页What makes a good ad?A good commercial ad should also show its humanitarian concern,and builds a good connection between the product it promotes and the public life.第12页/共16页Watch an ad:Write a passage about it:Think of the following questions:Is it a commercial ad or public service ad?What message is conveyed?How is it conveyed?第13页/共16页A sample This is a public service ad.A father is driving a car,and his daughter and wife are observing him from a distance.Suddendly,the car hits something and the father looks in terror.Luckily,his daughter and wife come to his rescue.They help him wear his seatbelt,and the father survives.第14页/共16页 I like this ad for it shows a vivid picture ofwhat damage a car crash could get if youdo not wear seatbelts.Plus,it helps me realize the importance of family love and care.Instead of portraying a bloddy car crash scene,it shows us the warmth of family love and at the same time reminds usof the importance of wearing seatbelts.第15页/共16页感谢您的观看！第16页/共16页