新编剑桥商务英语(初级)unitthree.1B.ppt

Company profiles3.1BNew Words&Expressionscosmetic n.化妆品inspire vt.激发，启示，使生灵感philosophy n.哲学revolutionary adj.革命的raw material 原材料supplier n.供应者，厂商ethical adj.伦理的；道德的travel agency 旅行社New Words&Expressionscontract n.&vt.订合同，合同、契约take delivery of 收货，提取货物merge vi.&vt.合并fleet 舰队budget airline 低价航空公司go public 上市，公开发售股票business partner 生意伙伴，商业伙伴entrepreneurial adj.企业家的New Words&Expressionsfreelancer n.自由职业者；自由撰稿人 millinonaire 网络百万富翁celebrity n.名人entrepreneur n.企业家Kuwait City 科威特城（科威特首都）San Bernardino 圣贝纳迪诺（美国加利福尼亚州东南部的一个县）Illinois 伊利诺斯州（美国中北部州）Do you know anything about them?easyJTHEBODYSHOPComplete the text with the correct form of the verbs:Anita Roddick and her husband Gordon got the idea for their business in 1970,when they _(visit)a natural cosmetics store in San Francisco.Back in England,they _(begin)producing their own naturally inspired cosmetics and they _(open)their first shop in 1976.The products and the shops philosophy _(be)revolutionary for the time.The Roddicks _(buy)the raw materials direct from the producers,and they _(pay)their Community Trade suppliers a fair wage.Today,The Body Shop continues to bring ethical trade to the high street in more than 55 countries.visitedbeganopenedwereboughtpaidReading:Company profiles 公司简介公司简介美体小铺是一家著名的健康、美容品连锁店，始创于1976年在应该开办第一家店铺开始，迄今为止已经在全球建立了2，000家店铺，在全球最杰出品牌的排列中居于第27位。美体小铺产品采用植物、果蔬调配而成，属纯天然产品。主要生产绿色美容保养品和化妆品。Complete the text with the correct form of the verbs in the box:Stelios _ the first two aircraft he operated.He _ tickets through Travel Agencies and he _ any company employees.Everything was contracted from other companies.It was 1995,and it _ the beginning of a revolution in air travel.Just three years later,the company _ the first online air ticket,it _ services outside the UK and it _ delivery of its own fleet of planes.When it merged with another low-cost airline,Go,in 2002,it _ Europes biggest budget airline.be become begin not/have not/own sell not/sell takedidnt owndidnt selldidnt havewassoldbegantookbecameReading:Company profiles 公司简介公司简介Background Knowledge易捷航空公司是应该一家廉价航空公司，也是欧洲头号低成本航空公司。该公司成立于1995年，由于只接受顾客通过网络订购机票服务，没有任何中间环节，如今已成为应该载客量第一的航空公司，其航线覆盖欧洲各大城市和旅游度假地。Write questions:1/Where did Brent Hoberman and Martha Lane Fox start the company?2/What did the website sell?3/Which counties did the company expand into?4/How many employees did they have after six years?5/When did the company go public?6/When did Martha leave the company?Listen and find the answers:1/Where did Brent Hoberman and Martha Lane Fox start the company?In Brents living room2/What did the website sell?Late flights and late hotel bookings3/Which countries did the company expand into?France,Germany and Sweden4/How many employees did they have after six years?1,4005/When did the company go public?In 20006/When did Martha leave the company?In 2003Reading:Company profiles 公司简介公司简介英国在线预定公司是一家为消费者提供最后一分钟购买机票、预订饭店、假日旅游、娱乐演出入场券、餐馆定位以及送货上门等各种各样服务的公司。公司拥有几百万的注册客户，与万余家包括航空公司、饭店、租车公司、娱乐场所和旅店等机构建立了长期的合作关系。Speaking:Presenting your company 介绍你的公司介绍你的公司Background KnowledgeTypes of CompanyDescription 描述描述Sole Trader/Proprietorship个人独资个人独资（1）经营收益由投资人独享（2）组织机构简单（3）完全由投资人控制（4）税收抵Partnership合伙公司合伙公司（1）投资人为2-25人，资本金较独资增加（2）企业亏损由合伙人共担（3）由于合伙人多，有益于增加客户数量和业务种类Limited Corporation股份制公司股份制公司（1）投资者只以出资额为限，承担企业责任，即有限责任（2）融资能力强，资本可以很多（3）股权转让容易Decide whether these types of business organizations usually have one owner(O)or more than one owner(M)1/a freelancerO(a person who is self-employed and works for several businesses)2/a non-profit organizationM(an organization that does not try to make a profit)3/a public limited company(plc)M(a British company whose shares can be bought and sold by the public and whose debts are limited if it fails financially)4/a sole traderO(a person who trades by himself/herself without the use of a company structure or partners and bears full responsibility for the actions of his/her business)5/a limited company(Ltd)M(a company whose owners have limited responsibility for the money that owes)6/a partnershipM(a company that is owned by two or more people)7/self-employedO(a person who doesnt work for an employer,but finds work for himself/herself)Speaking:Presenting your company 介绍你的公司介绍你的公司Company nameLose W LtdType of companySole TraderProduct/Service offeredSpecial shoes that make you lose weight when you wear themGot idea for business in (when)Got idea for business in the universityFirst business activity(when/where)In 2005Expanded(where to/when)Speaking:Presenting your companyNotable successesKey dates/achievementsCurrent operationsNumber of employeesCurrent value of companyCurrent personal worthWrite a short passageLoseW is a successful company that sells special shoes that make you lose weight by just wearing them.The idea came to a university student.Mark Zimmerman,when he added weight to his running shoes to burn more calories while jogging.He patented the idea in 2005 and started selling the shoes to his friends and relatives in Switzerland.The following year,he started taking orders from all over the world,thanks to the excellent website he set up.HomeworkCopy the new words Learn the new words by heartWrite a passage about your company