外贸函电-促销.ppt

International Business and Trade CorrespondencesUnit FiveSales PromotionObjectives:Students develop speaking,reading,writing skills.Students develop teamwork skills.Students develop competence in analyzing.Students develop competence in questioning and in solving the problems.Students develop competence in studying of cases.Students develop competence in writing letters of establishing business relations.Step 1:Case Study:Writing Task请以中国机器设备进出口贸易公司业务员的身份向其客户写推销函开拓新市场.要求推销函主要以介绍公司业务为主，主要目的是促使客户对公司产品感兴趣并尽快下订单。Step 2:Writing GuideThe request for writing a sales letterThe common structure of a sales letter Step 3、Reference to E-mailsSteps 4:Set guidelines for time and procedures for the project appropriate to students ability level.Students brainstorm possible resources for background information.Divide the class into groups.Give groups case-study for managing the task.Encourage students to design questions which cover as many aspects of business relation establishment according to the background and 1 case.Encourage students to do the group work and to work out a letter of sales promotion according to the background information in case.The teacher chooses to check one of their group work,points out the mistakes that students made in the letter,tell them what possible errors that would be occur in their writing.Steps 5:Sample questions:1：What is sales promotion?2：Whats the purpose of sales promotion?3：What does a good sales letter consist of?4：How to create successful sales letters?5：What is the best way to end the sales letters?6：Whats the advantages of a sales letterSteps 6:Language Points in the Test:Case study:1:arouse 2:conviction 3:technique 4：acquaint 5：superior 6:demonstrate 7：circular Steps 7:The Model for Sales Promotion Letter Writing.Steps 8：Specimen letters注释与注释与翻译翻译 Language points:1:bing up To take care of and educate(a child);rear.A child who is well-brought-up has been taught to be polite and to behave well 2:We assure you that we will serve you to your entire satisfaction.assure sb.that:To make certain;ensure:The airline tried to assure the customers that the planes were safe。Steps 8：Specimen letters注释与注释与翻译翻译 Language points:1:in addition Also;as well In addition,they lack audit mechanisms.Steps 8：Specimen letters注释与注释与翻译翻译 Language points:1:A good stock will enable you to take full advantage of the advertising campaign which we intend to run in your city in April.enable sb.to do:Training will enable you to find work.Steps 8：Specimen letters注释与注释与翻译翻译 Language points:1 You are well aware that be aware that Even then,the person may not be aware that his lymph glands are swollen.2 This offer is subject to your reply reaching here on or before 20th June.be subject to:The above offer is made without engagement and all order will be subject to our write acceptance.Steps 8：Specimen letters注释注释与翻译与翻译 Language points:1 there must be something that precludes you from making further enquiries preclude sb.from doing That will preclude him from escaping.2 If any of the items illustrated in the booklets meet you,please do not hesitate to let us know.the items illustrated:the items(which are)illustrateddo not hesitate toIf you need further information about him,please do not hesitate to contact me