外贸英语函电课件1信函格式.ppt
Essentials and Forms of Business Letter-writing 商业信函的组成部分和格式Layout of a Business Letter 商业信函的格式Three major forms1.Indented Form 缩格式2.Blocked Form 齐头式3.Modified Blocked Form 改良齐头式缩格式示例日期靠右具体收信人和事由居中段首缩格结尾敬语和落款偏右齐头式示例除信头外全部左对齐改良齐头式示例案号和日期靠右落款偏右Parts of a Business Letter 信件组成部分Essential Parts 必要部分1.The letterhead 信头2.The date line 日期3.The inside name and address 收信人名称地址4.The salutation 称呼5.The body of the letter 信文6.The complimentary close 结尾敬语7.The signature 落款Optional Parts 附加部分8.The attention line 具体收信人9.The subject line 事由10.The reference notation 案号11.The enclosure 附件12.The carbon copy notation 抄送13.The postscript 附言1.China National Cereals,Oils and Foodstuffs Imp&Exp Corp.8 Jianguomen Nei DajieBeijing 10005,ChinaTelephone:86-10-6526-8888Fax:86-10-6527-6028E-mail:2.Our Ref.Your Ref.Date:15th November,20-3.Messrs H.Ronald&Co.556 Eastcheap London,E.C.3,England8.Attention:Import Dept.4.Dear Sirs,9.Aquatic Products 5.We thank you for your enquiry of 5 November.In compliance with your request,we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference.All prices are subject to our confirmation for our aquatic products have been selling well this season.Therefore,we would suggest that you advise us by a fax in case of interest.We await your early favorable reply.6.Yours truly,7.China National Cereals,Oils and Foodstuffs Imp&Exp Corp.Sig._ (Manager)10.QS/AN11.Enclosures12.cc our Shanghai Branch Office13.P.S.We require payment by L/C for a total value not exceeding USD50,000.信函组成部分示例组成部分分项示例1.China National Cereals,Oils&Foodstuffs Imp&Exp Corp.8 Jianguomen Nei DajieBeijing 10005,ChinaTelephone:86-10-6526-8888Fax:86-10-6527-6028E-mail:2.Our Ref.Your Ref.Date:15th November,20-信头日期3.Messrs H.Ronald&Co.556 Eastcheap London,E.C.3,England8.Attention:Import Dept.4.Dear Sirs,9.Aquatic Products收信人名称和地址具体收信人称呼事由5.We thank you for your enquiry of 5 November.In compliance with your request,we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference.All prices are subject to our confirmation for our aquatic products have been selling well this season.Therefore,we would suggest that you advise us by a fax in case of interest.We await your early favorable reply.6.Yours truly,7.China National Cereals,Oils and Foodstuffs Imp&Exp Corp.Sig._ (Manager)结尾敬语信文落款10.QS/AN11.Enclosures12.cc our Shanghai Branch Office13.P.S.We require payment by L/C for a total value not exceeding USD50,000.案号附件抄送附言各部分写法信头和收信人名称、地址 英语：名称在上，地址在下 地址先小后大 中文：名称在上，地址在下 地址先大后小名称、地址A UK address:Air Environmental MechanicalEquipment Limited2076 West Main StreetDevon,EX14 0RAU.K.公司名称门牌号街道城市邮编国家中文名称、地址举例山东外贸职业学院中国山东省青岛市江西路62号单位名称地址由大到小中国地址名称用英文写Sinochem Jiangsu Import and Export CorporationJiangsu International Business Mansion,50 Zhonghua Road,Nanjing210001,P.R.China 单位名称门牌号大楼名称街道邮编城市国家日期位置：美式：在信头和收信人名称地址之间英式：通常在收信人名称地址之下 均可以齐头，也可以靠右写法：美式：月-日-年英式：日-月-年美式日期举例日期英式日期举例日期日期写法注意事项“月份”最好用文字，如：1.2nd May,20-2.2 May,20-3.2 May 20-(Comma can be omitted)4.September 21st,20-5.September 21,20-避免月份用数字，如11/12/20-称呼位置：必须齐头写法：对男士（正规）：Dear Sir,或Dear Sirs,或Gentlemen:对女士（正规）：Dear Madam,或Dear Mesdames,对关系密切的商业伙伴：Dear Jack,词首字母全大写，用逗号或不用标点符号Gentlemen后用冒号结尾敬语位置：齐头式靠左对齐，缩格式偏右正规场合下常用：1.Yours faithfully,2.Yours truly,3.Faithfully yours,4.Truly yours,第二个单词小写，用逗号或不用标点符号称呼与结尾敬语的对应关系落款结尾敬语手写签名打印签名职务公司名称具体收信人位置：1.收信人名称地址之下 2.齐头式靠左，缩格式居中 3.要加下划线表示的是承办本信件的具体个人或部门 1.Attention:Mr.H.A.Donnan,Export Manager 2.Attention of Mr.Cave 3.To the attention of Mr.Liu Ming 事由位置：1.称呼和正文之间 2.齐头式靠左，缩格式居中 3.要加下划线表示的是该信函的主题 1.Re:Your Order No.463 for1,000 Wide-screen TV Sets 2.SHEEP WOOL 附件位置：落款之下，左对齐说明该信件有附件 1.Enclosure 2.Enc.3.Encl.As Stated 4.Enclosure:Brochure抄送位置：附件之下，左对齐表示该信件同时抄送给他人 1.明抄：cc Marketing Department 2.暗抄：bcc Mr.Simpson Carbon copy,收信人知道被抄送Blind carbon copy,收信人不知道被抄送，只出现在发给被抄送人的信件里
