slide 1world intellectual capital initiative.ppt

This presentation,including any supporting materials,is owned by Gartner,Inc.and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients.This presentation may contain information that is confidential,proprietary or otherwise legally protected,and it may not be further copied,distributed or publicly displayed without the express written permission of Gartner,Inc.or its affiliates.2007 Gartner,Inc.and/or its affiliates.All rights reserved.Business Executives Recruitment Plan Defining Business Value ProjectGartner&The Enhanced Business Reporting ConsortiumMichael SmithResearch VP 2007 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.or its affiliates.2Value of this Initiative to the Targeted Stakeholders:1.Corporations-improve business results by focusing on operational performance and market responsiveness as predictors of financial performance,making stocks with this additional transparency more attractive to investors.2.Institutional Investors-reduce risk by being able to evaluate performance through the additional lenses of operational excellence and market leadership3.Sell-Side Analysts-gain the ability to add operational performance and market responsiveness to their analytical models instantly,without having to hunt and peck through management interviews to discern whats really going on operationally.4.Information Technology Providers-to create an opportunity for value based pricing in areas where pricing and licensing have become commoditized.2007 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.or its affiliates.31.Corporations CEO higher stock priceCFO more favorable rates of capitalCIO strategic use of informationALL:accuracy and veracity of information used to manage the business2.Institutional InvestorsMore reliable and predictable reporting;no surprisesBetter understanding of performance resultsAble to make more precise buy/hold/sell decisionsAble to more effectively manage company specific and portfolio risk 3.Sell-Side AnalystsOperational and market sensing dimensions to analytical modelsMore complete and accurate predictions of stocks performanceDrives more trades over desk4.Information Technology ProvidersValue based pricingComplete differentiation in mature markets(ERP,BI)Engage New competition(Google,Yahoo,E*TRADE,etc.)Value of this Initiative to Specific Targeted Stakeholders:2007 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.or its affiliates.Recruitment Targets:1.Corporations-two representatives from each company:a.Primary Representative CFO and/or a direct report to the CFO(Comptroller,Chief Risk Officer,Director of Finance,etc.)b.“Worker bee”Financial/Budget Analyst who reports to the primary contact.2.Institutional Investor sector specific fund manager and/or assistant.3.Sell-Side Analyst covering corporations participating in the study4.Information Technology Providers(Sponsors)-a.Corporate Marketing,Strategic planning,Product Developmentb.Candidates:Microsoft,Oracle,SAP,IBM,Google 2007 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.or its affiliates.Corporations-Two representatives from each company.Primary Responsibility:Michael Smith,(Bob Eccles&EBRC)Recruitment Process by StakeholderCorporations:June 08July 08Aug 08Sept 081.Develop Value Proposition:Offer Letter 2.Develop Target List of companies for each industry 3.Develop an approach strategy for each primary representative 4.Leverage personal relationships to set up initial meeting,send offer letter 5.Develop agenda and schedule meetings with primary contact:Cover value propDeliverablesScheduleInvolvement(worker bee)Solicit input on research approach6.Conduct meetings for First Industry and Ask for the“order”5 Leading Corporations.7.Conduct meetings for Second Industry and Ask for the“order”5 Leading Corporations.Note:Each company will be required to identify and help recruit a Buy&Sell side analyst covering their corporation.8.Close corporation enrollment March 31,2008 2007 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.or its affiliates.2007 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.or its affiliates.