商务英语阅读-国家开放大学电大易考通考试题目答案.docx

商务英语阅读1> Since its beginnings in the seventeenth century, American business has been based on public ownership of property and freedom of enterprise.A.是B.否正确答案：B2、Similarly, all businesses have common structural operating components, each of which has a purpose.A. specific B. similar C. special D. common正确答案：A3、In the spring of 1999, Sainsbury's and Marks and Spencer announced heavy falls in profit largely due to their inability to listen to and respond to the customer.A. 1999年春天，塞恩斯伯里百货公司和玛莎百货公司宣布利润大幅下降，主要原因是他们 未能倾听和回应顾客的意见。B. 1999年春天，塞恩斯伯里百货公司和玛莎百货公司宣布利 润大幅下降，主要是因为他们不愿倾听顾客的声音并对顾客做出反响。正确答案：A4、The advantages of this free trade agreement seem to the disadvantages.A. outnumber B. outlive C. outgrow D. outweigh 正确答案：DStockholders in the company's profits.A. invest B. share C. cooperate D. result正确答案：B6、Compared with Western managers, Chinese managers spend less time consulting and more time actually making decisions and implementing policy.A.是B.否正确答案：A7、The subsidiaries of some international companies would be unrecognized as the same company their logo and reporting procedures.A. due to B. because of C. except for D. save for 正确答案：D8、Some companies now have customer call centers which are set up with the sole objective of handling complaint, inquiries and after sales service.A.现在一些公司设立了客服中心，其唯一目的就是处理投诉、询问和售后服务。B. 一些 公司现在设立了客户呼叫中心，其唯一目的是处理投诉、询问和售后服务。正确答案：A正确答案：C78> For the last several years, the United States has been importing more than it exports, resulting in a trade deficit.A.在过去的几年里，美国一直进口多于出口，导致贸易逆差。B.在过去的几年里，美国 一直进口多于出口，导致财政赤字。正确答案：A79、In a laissez-faire capitalist system, the factors of production are owned by private individuals, and all individuals are free to use （or not to use） their resources as they see fit.A.在自由放任的资本主义制度下，生产要素属于个人所有，所有个人都可以自由使用（或不 使用）他们认为合适的资源。B.在自由资本主义制度下，生产要素归私人所有，所有个人 都可以按照自己的判断自由使用（或不使用）他们的资源。正确答案：B80、In contrast, national security concerns have prompted the United States to limit the extent to which certain forms of technology can be exported to other countries.A.相比之下，国家安全考虑促使美国限制了某些形式的技术出口到其他国家的程度。B.相 比之下，出于国家安全考虑，美国对一些技术的出口进行了某种程度的限制。正确答案：B81> Quick decisions are made where experience provides the solution.A. absolut B. superficial C. apparent D. ostensible 正确答案：CCapitalism stems from the theories of Adam Smith.A.是B.否正确答案：A82、 The corporate form of business organization became popular during the entrepreneurial era. A.是B.否正确答案：B83、 Now it is China's turn to its eye towards the silk roads.A. focus B. turn C. set D. cast正确答案：D85、 George Rigby is not confident that his new invention is environmentally friendly enough.A.是B.否正确答案：B86、Carrying out the business of such a huge company requires labor force with a wide variety of ranging from managers to geologists to truck drivers.A. skills B. jobs C. positions D. ranks正确答案：A87> Business is the organized effort of individuals to produce and sell, for a profit, the goods and services that satisfy society's needs.A.商务是个人为盈利而生产和销售满足社会需求的商品和服务的有组织的活动。B.商业 是个人有组织地努力生产和销售满足社会需要的商品和服务，以获取利润。正确答案：A88、Changes occurring in manners and customs must be carefully monitored, especially in cases that seem to indicate a narrowing of cultural differences among peoples. Phenomena such as McDonald's and Coke Cola have met with success around the world, but this does not mean that the world is becoming westernized. Modernization and westernization are not at all the same, as can be seen in Saudi Arabia, for example. Understanding manners and customs is especially important in negotiations, because interpretations based on one's own frame reference may lead to a totally incorrect conclusion. Universal respect is needed in cross-cultural negotiation. To negotiate effectively abroad, all types of communication should be read correctly. Americans often interpret inaction and silence as negative signs. As a result, Japanese executives tend to expect that their silence can get Americans to lower prices or sweeten a deal. Even a simple agreement may take days to negotiate in the Middle East because the Arab party may want to talk abut unrelated issues or do something else for a while. The aggressive style of Russian negotiators and their usual last-minute change requests may cause astonishment and concern on the part of ill-prepared negotiators.(1)> Changes occurring in manners and customs must be carefully monitored, especially in cases that seem to indicate a narrowing of cultural differences among peoples. Phenomena such as McDonald's and Coke Cola have met with success around the world, but this does not mean that the world is becoming westernized. Modernization and westernization are not at all the same, as can be seen in Saudi Arabia, for example. Understanding manners and customs is especially important in negotiations, because interpretations based on one's own frame reference may lead to a totally incorrect conclusion. Universal respect is needed in cross-cultural negotiation. To negotiate effectively abroad, all types of communication should be read correctly. Americans often interpret inaction and silence as negative signs. As a result, Japanese executives tend to expect that their silence can get Americans to lower prices or sweeten a deal. Even a simple agreement may take days to negotiate in the Middle East because the Arab party may want to talk abut unrelated issues or do something else for a while. The aggressive style of Russian negotiators and their usual last-minute change requests may cause astonishment and concern on the part of ill-prepared negotiators.正确答案：(2)、 Changing manners and customs should receive careful attention in international business.A.是B.否正确答案：A(3)、The success of McDonald's and Coke Cola indicates that the world has been westernized.A.是B.否正确答案：B(4)、 Americans consider doing nothing and keeping silent as a sign of disagreement.A.是B.否正确答案：A(5)、 Arab businessmen tend to concentrate on business during the process of negotiation.A.是B.否正确答案：B、To negotiate effectively abroad, we are supposed to base interpretations on our own frame reference.A.是B,否正确答案：B89、In particular; they protect new industries until they are able to truly compete.A. locally B. nationally C. internationally D. universally正确答案：C90、George Rigby is particularly worried that the government will not recognize the product as being worthy of a patent.A.是B.否正确答案：B91> The government provides financial support for Sunpower to develop solar panel products.A.是B.否正确答案：B92> Import quotas, embargoes, and other restrictions are typically justified as being needed to protect a nation's economy, industries, citizens, or security.A.是B.否正确答案：A93、Financial management consists of those activities that are concerned with obtaining money and using it effectively. Short-term financing is money that w川 be used for one year or less. Although there are many short-term needs, cash flow and inventory are two problems that deserve special attention. Long-term financing is money that will be used for more than one year. Such financing may be required for starting a business, expansion, new-product development, or replacement of production facilities. Proper financial management can ensure that money is available when it is needed and that it is used efficiently, in keeping with organizational goals. A financial plan begins with the organization's goals and objectives. Next these goals and objectives are 'translated' into budgets that detail expected income and expenses. From these budgets , which may be combined into an overall cash budget, the financial manager determines what funding will be needed and where it may be obtained. The four principal sources of financing are sales revenue, equity capital (derived from the sale of common and preferred stock), debt capital, and proceeds from the sale of assets. Once the needed funds have been obtained, the financial manager is responsible for ensuring that they are properly used. This is accomplished through a system of monitoring and evaluating the firm's financial activities.、Financial management consists of those activities that are concerned with obtaining money and using it effectively. Short-term financing is money that will be used for one year or less. Although there are many short-term needs, cash flow and inventory are two problems that deserve special attention. Long-term financing is money that will be used for more than one year. Such financing may be required for starting a business, expansion, new-product development, or replacement of production facilities. Proper financial management can ensure that money is available when it is needed and that it is used efficiently, in keeping with organizational goals. A financial plan begins with the organization's goals and objectives. Next these goals and objectives are 'translated' into budgets that detail expected income and expenses. From these budgets , which may be combined into an overall cash budget, the financial manager determines what funding will be needed and where it may be obtained. The four principal sources of financing are sales revenue, equity capital (derived from the sale of common and preferred stock), debt capital, and proceeds from the sale of assets. Once the needed funds have been obtained, the financial manager is responsible for ensuring that they are properly used. This is accomplished through a system of monitoring and evaluating the firm's financial activities.正确答案：(2)、Short-term financing is money that will be used for no more than two years.A.是B.否正确答案：B(3)、 Money used to settle cash flow and inventory problems is usually long-term financing.A.是B.否正确答案：B、A financial plan begins with the organization plan.A.是B.否正确答案：B(5)、There are three principal sources of financing, such as sales revenue, equity, debt capital.A.是B.否正确答案：B、Financial management consists of those activities that are concerned with obtaining money and using it effectively.A.是B.否正确答案：A94> Limited partnerships don't have any advantages over other business forms.A.是B.否正确答案：B95、 Corporations tend to present more financial risks than sole proprietorships do.A.是B.否正确答案：B96> Branding strategies are used to associate (or not associate) particular products with existing products, producers, or intermediaries.A.是B.否 正确答案：A97> If marketers are to serve this vast and affluent market effectively, they must be aware of both consumer spending patterns and spending trends.A.如果营销人员要有效地服务于这个广阔而兴旺的市场，他们必须意识到消费者的消费模 式和消费趋势。B.营销人员想要有效地服务于这个庞大而富裕的市场，就必须了解消费者 的消费模式和消费趋势。正确答案：B98、Michael Charles founded The Creaseless Company having identified a gap in the market that no other company had attempted to satisfy.A.迈克尔查尔斯发现市场中有一个需求缺口还没有其他公司尝试过去填补，于是创立了 “无折痕”公司。B.迈克尔查尔斯创立了这家没有折痕的公司，因为他发现了市场上没 有其他公司试图满足的一个缺口。正确答案：A99> The market segmentation approach directs a marketing mix at a segment of a market.A.是B.否正确答案：A100> The choice is seemingly endless, with a typical superstore stocking between 20,000 and 25,000 different lines totaling between two and four million products per store.A.选择似乎是无穷无尽的，一家典型的超市库存20, 000到25, 000类商品，货品总量达 200万到400万件。B.选择似乎是无止境的，一家典型的超市，每家店的产品总库存在2 万到2.5万条不同的线之间，总计在200万到400万条之间。正确答案：A101> In order to help American firms remain, the U. S. government restricts the number of Japanese automobiles that can be imported into this country.A. competitive B. productive C. operative D. profitable 正确答案：D102> Managers are concerned with four types of resources-material, financial, human, and informational.A.是B.否正确答案：A103> Strategies are then monitored and evaluated through marketing research and the marketing information system, which stores and processes internal and external data in a form that is conducive to marketing decision making.A.然后通过市场营销研究和营销信息系统对营销策略进行监控和评估；该系统以有利于营 销决策的形式存储和处理内外部数据。B.然后通过市场调研和营销信息系统对战略进行监 测和评估，以有利于市场决策的形式存储和处理内部和外部数据。正确答案：A104> skills are the abilities to think in the abstract, to diagnose and analyze different situations, and to see beyond the present.A. Technical B. Human relations C. Managerial D. Conceptual正确答案：D105、Implementation of the marketing concept begins and ends with marketing information about customers - first to determine what customers need, and later to evaluate how well the firm is meeting those needs.A.营销理念的实施从客户的营销信息开始到结束一一首先确定客户的需求，然后评估公司 满足这些需求的情况。B.市场营销概念的实施都是以分析顾客的营销信息为起点和终点的 首先以此确定顾客的需求，最后又以此评估公司在多大程度上满足了顾客的需求。正确答案：B106> Other companies move from content publishing to commercial transactions as they use Web technologies to transact business electronically at the wholesale or retail level. But just like yin and yang, the two paths get their greatest power when they are brought together. And, eventually, organizations that have pursued either of the two paths begin looking at the path they didn't choose. Those who chose to develop transactions first want to differentiate themselves by adding personalized support and service. And they recognize the opportunity to integrate business processes beyond order processing to manufacturing, the supply chain and to administration. Conversely, organizations that began by developing service and support functions decide to leverage their capability into direct sales. They also want to integrate these systems with the rest of their business processes. Organizations that integrate Web-based service and support capabilities with personalized transaction capabilities, business logistics, and administration become fully developed e-businesses. They can completely redefine how they conduct business to achieve superior competitive advantage.、Other companies move from content publishing to commercial transactions as they use Web technologies to transact business electronically at the wholesale or retail level. But just like yin and yang, the two paths get their greatest power when they are brought together. And, eventually, organizations that have pursued either of the two paths begin looking at the path they didn't choose. Those who chose to develop transactions first want to differentiate themselves by adding personalized support and service. And they recognize the opportunity to integrate business processes beyond order processing to manufacturing, the supply chain and to administration. Conversely, organizations that began by developing service and support functions decide to leverage their capability into direct sales. They also want to integrate these systems with the rest of their business processes. Organizations that integrate Web-based service and support capabilities with personalized transaction capabilities, business logistics, and administration become fully developed e-businesses. They can completely redefine how they conduct business to achieve superior competitive advantage.正确答案：(2)、The two paths of E-businesses are.A. Yin and Yang B. content publishing and commercial transactions C. wholesale and retail 正确答案：B、Eventually