国际贸易实务双语教程(第三版)unit.ppt
国际贸易实务双语教程国际贸易实务双语教程（第三版）（第三版）(INTERNATIONAL Business Practice)清华大学出版社清华大学出版社INTERNATIONAL TRADE PRACTICE IN CHINESE AND ENGLISHChapter 1 A brief introduction to international trade（2hrs）Contents to be studied in this course:Chapter 2 General Procedures of Export and Import Transaction（4hrs）Chapter 3 Contracts for the Sale and Purchase of International Commodity (2hrs)Chapter 4 Trade Terms (8hrs)Chapter 5 Quality of Commodity(2hrs)Chapter 6 Quantity of Goods (2hrs)Chapter 7 Packing and Marking of Goods (4hrs)Chapter 8 Price of Goods （2hrs）Chapter 9 Delivery of Goods (4hrs)Chapter 10 Cargo Transportation Insurance （6hrs）Chapter 11 Payment of Goods (8hrs)Chapter 12 Disputes,Claim,Arbitration (2hrs)Picture of the Course对国外市场调查研究制定出口方案发展客户广告宣传谈谈判判交易洽商询盘发盘还盘接受签合同备货催证审证改证(审核发现的修改)租船订舱报验(商检)货发码头报关、装船、取得单证投保(必须在发货以前)所有单据送银行议付议付结汇合同履行完毕发生争议处理索赔合合同同履履行行交易前的准备工作 进口商进口商进口商进口商生产厂家生产厂家生产厂家生产厂家海关海关海关海关银行银行银行银行商检局商检局商检局商检局外运公司外运公司外运公司外运公司保险公司保险公司保险公司保险公司税务局税务局税务局税务局出口商出口商出口商出口商Chapter 1 A brief introduction to international trade Section One Reasons for international trade(从事国际贸易的动机从事国际贸易的动机)1 Resource Acquisition(寻求资源寻求资源)2 Benefits Acquisition(追求利润追求利润)3 Diversification(多种经营多种经营)4 Expand sales（扩大销售）（扩大销售）ProblemsCulture ProblemsMonetary conversionTrade barriersSection Two Problems Concerning International（国际贸易遇到的问题）（国际贸易遇到的问题）Section Three Forms of International Trade(国际国际贸易形式贸易形式)1 Merchandise Exports and Imports(商品进出口商品进出口)1)Exporting(商品出口商品出口)(1)Direct exporting(直接出口直接出口)(2)Indirect exporting(间接出口间接出口)2)Importing(商品进口商品进口)2 Service Exports and Imports(劳务进出口劳务进出口)1)Travel,Tourism,and Transportation(旅游业、交通运输业旅游业、交通运输业)2)Performance of Activities Abroad(国外商务活动国外商务活动)3)Use of Assets From Abroad(国外资产的运用国外资产的运用)Chapter 1 A brief introduction to international trade 3 Licensing(许可证贸易许可证贸易)4 Trading Companies(贸易公司贸易公司)5 Joint Ventures(合资企业合资企业)6 Investment 1)Direct Investments(直接投资直接投资)2)Portfolio Investments(间接投资间接投资)7 Visible and Invisible Trade（有形贸易和无形贸易）（有形贸易和无形贸易）Chapter 1 A brief introduction to international trade Exercise1 What is international trade?2 What are the major motivations for firms to operate international business?3 What measures do most companies usually adopt to avoid wild swings in the sales and profits?4 Please give the four major operation forms chosen by most companies.5 What limits a firms sales?6 What does“royalties”mean?7 Please try to finish all the exercise in the text book.Case 1Case Description:The United States imposed interim protection measures,from April 18th,1995,to restrict imports of wool fabric for mens and womens shirts from India.Before the measures implementation,the United States and India had discussed the possibly serious damage to US domestic enterprises resulting from the import of wool fabric for mens and womens shirts.The two sides did not reach a satisfactory solution.So India submitted the case to the World Trade Organization for settlement.Question:Will the States remove the interim protection measures?Case Description:Country A notifies Country B that Country B is forbidden to export mutton to Country A.The reason is that mutton hormone content exceeds the allowed amount which will affect peoples health.After investigation Country B finds out that the mutton hormone content is as same amount as that in Country A,and Country B also gets the information that Country A is unceasingly importing the similar quality mutton from Country C.The Country B believes that Country A has violated the GATT principles and their benefits have been violated.Country A refutes that they adopt the measures which do not violate the GATT principles,but belong to the general exception to be permitted.Questions:1Do you think Country A has violated the GATT principles?What kind of principles?Why?2Do you think Country As rebuttal is right?Why?Case 2Case Description:In November 1998,the Germany Daimler-Benzs acquisition of one of the U.S.three auto makers,Chrysler Corporation,was thought by the world media as the“marriage of heaven”.Daimler-Benz AG which is one of,the strongest companies of Germany,is known to the world as the brand owner of“Mercedes”.Chrysler is the biggest among the three U.S.auto makers in making profits and is the most efficient company.It was believed that this was the most powerful combined strength across the Atlantic and it will be a ride to be an invincible giant at the world auto market.Who would have thought,however,that this“hopeful and powerful marriage”did not seem to be happy,mergers and acquisitions failed to achieve the desired goal of the company.By 2001,the companys loss amounted to 2 billion U.S.dollars,its stock prices were way down,and laid off its staff.The companys running has been in a very difficult Situation.Question:Why will good prospects turn out to be a failure?Case 3
